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Each of the ten identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to identity and identification ((the <jats:italic>quindrivium<\/jats:italic>) which can be characterised as: corporate identity (the identity of the organisation); communicated corporate identification (identification from the organisation); stakeholder corporate identification (an individual, or stakeholder group's, identification with the organisation); stakeholder cultural identification (an individual, or stakeholder group's, identification to a corporate culture); and envisioned identities and identifications (this is a broad category and relates to how an organisation, or group, envisions how another corporation or group characterises their identity or mode of identification.))<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Each of the ten identity\u2010based views of the corporation outlined here is underpinned by a question of critical importance which aims to be of assistance to senior executives in comprehending and managing identity\u2010related concerns of the corporation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The introduction of notions relating to identity based views of the corporation\/corporation brands represents, perhaps, a natural <jats:italic>denouement<\/jats:italic> for the \u201cschools of thought\u201d approach which has long\u2010characterised the British School of scholarship <jats:italic>vis\u2010<\/jats:italic>\u00e0<jats:italic>\u2010vis<\/jats:italic> corporate identity scholarship since the early 1990s.<\/jats:p><\/jats:sec>","DOI":"10.1108\/03090560810891055","type":"journal-article","created":{"date-parts":[[2008,9,13]],"date-time":"2008-09-13T07:05:56Z","timestamp":1221289556000},"page":"879-906","source":"Crossref","is-referenced-by-count":252,"title":["Identity based views of the corporation"],"prefix":"10.1108","volume":"42","author":[{"given":"John M.T.","family":"Balmer","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2022020220463011200_b1","doi-asserted-by":"crossref","unstructured":"Aaker, D.A. 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