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The semantic question \u201cHow does a student obtain information about design?\u201d is changed to a structural question \u201cHow could students acquire a structure enabling them to operate innovatively in a modern design environment?\u201d With the backing of cybernetic principles, it is apparent that this process is not only feasible but also preferable.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>While the practical use that can be made of any design theory is not within the remit of this paper, it is nonetheless the goal of theory to enhance the individual's analytical and communicative skills.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This paper suggests an autopoietic model\u2010for\u2010becoming that can have the virtual potential of bringing one to understand the grey areas of human\u2010object relationships.<\/jats:p><\/jats:sec>","DOI":"10.1108\/03684920710827409","type":"journal-article","created":{"date-parts":[[2007,11,24]],"date-time":"2007-11-24T07:01:07Z","timestamp":1195887667000},"page":"1436-1457","source":"Crossref","is-referenced-by-count":0,"title":["The magic of three"],"prefix":"10.1108","volume":"36","author":[{"given":"Johann","family":"van der Merwe","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022031019482861000_b1","unstructured":"Albers, A., Burkart, N. and Ohmer, M. 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