{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T02:00:49Z","timestamp":1760061649933,"version":"3.41.2"},"reference-count":9,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2012,6,8]],"date-time":"2012-06-08T00:00:00Z","timestamp":1339113600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,6,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>Short Message Service (SMS) is an application which is widely used in mobile telephony. SMS messaging through mobile phones is very popular among young and old. This study aims to look at how SMS technology can be very effectively used in library and information services with a glimpse into a pilot project conducted by University of Swaziland and Emerald Group Publishing Limited and the subsequent need for creating a prototype for the SMS\u2010based library alert services and marketing of library services.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>Following the pilot project conducted by the University of Swaziland and Emerald Group Publishing Limited for a period of two months (March\u2010April 2009), the findings and the methodology used for the project prompted further research. Data and experience gained during the pilot project is predominantly used in the paper.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>This study finds that the library users can be successfully motivated and engaged to use the resources through SMS messaging and have the potential to market library services. It also finds out that there is a need to have a prototype for essential services for the benefit of the users as well as to market the library resources.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The pilot project was a short project with specific user base. This project was not tested on heterogeneous user base. The prototype model also works on certain assumptions and limitations. At the prototype level different files are suggested and they are handled separately because of which an open ended script method is suggested. Longer SMSs, which cannot be sent by the SMS server, need to be either split up into several messages or stored in the server as a webpage and sent as a hyperlink in SMSs.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>To implement the prototype, various steps highlighted in the paper are to be followed and since each action needs to be operated separately, it cannot be claimed as a single click SMS\u2010based alert service.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This study presents a method for implementing SMS\u2010based alert service in libraries. With the experience gained in a similar practical environment, an attempt has been made to create a prototype. This may serve as an important milestone in integrating such a service into the future integrated library services (ILS).<\/jats:p><\/jats:sec>","DOI":"10.1108\/07378831211239979","type":"journal-article","created":{"date-parts":[[2012,5,20]],"date-time":"2012-05-20T10:28:23Z","timestamp":1337509703000},"page":"310-320","source":"Crossref","is-referenced-by-count":21,"title":["Old wine in new wine skin: marketing library services through SMS\u2010based alert service"],"prefix":"10.1108","volume":"30","author":[{"given":"John","family":"Paul Anbu K.","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Makana R.","family":"Mavuso","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022032220153430100_b3","doi-asserted-by":"crossref","unstructured":"Goh, T.T. and Liew, C.L. (2009), \u201cSMS\u2010based library catalogue system: a preliminary investigation of user acceptance\u201d, The Electronic Library, Vol. 27 No. 3, pp. 394\u2010408.","DOI":"10.1108\/02640470910966853"},{"key":"key2022032220153430100_b5","doi-asserted-by":"crossref","unstructured":"Jacobs, M.L. (2009), \u201cLibraries and the mobile revolution: remediation=relevance\u201d, Reference Services Review, Vol. 37 No. 3, pp. 286\u201090.","DOI":"10.1108\/00907320910982776"},{"key":"key2022032220153430100_b7","unstructured":"Rheingold, H. (2002), \u201cA conversation with Howard Rheingold\u201d, in Powazek, D.M. (Ed.), Design for Community: The Art of Connecting Real People in Virtual Places, New Riders, Indianapolis, IN, pp. 286\u201096."},{"key":"key2022032220153430100_b9","unstructured":"Smoreda, Z. and Thomas, F. (2001), \u201cSocial networks and residential ICT adoption and use\u201d, available at http:\/\/perso.rd.francetelecom.fr\/smoreda\/publications\/SmoredaThomas2001.pdf."},{"key":"key2022032220153430100_b8","doi-asserted-by":"crossref","unstructured":"Smura, T., Kivi, A. and Toyli, J. (2009), \u201cA framework for analysing the usage of mobile services\u201d, Info, Vol. 11 No. 4, pp. 53\u201067.","DOI":"10.1108\/14636690910970973"},{"key":"key2022032220153430100_frg1","unstructured":"Coyne, P., Anbu, J.P. and Brough, E. (2009), \u201cEncouraging library usage among students in African university libraries: the case of Emerald Group Publishing and the University Library of Swaziland\u201d, paper presented at the 2nd International M\u2010Libraries Conference, June 23\u201024, Vancouver, Canada."},{"key":"key2022032220153430100_frg2","unstructured":"Godwin, P. (2009), \u201cInformation literacy gets mobile\u201d, June 23\u201024, available at: http:\/\/ocs.sfu.ca\/m\u2010libraries\/index.php\/mlib\/mlib2009\/paper\/view\/22 (accessed March 3, 2010)."},{"key":"key2022032220153430100_frg3","unstructured":"Hodges, A. (2007), \u201cLibrary reference SMS to IM hack: comments\u201d, Librarian in Black, October, available at: http:\/\/librarianinblack.typepad.com\/librarianinblack\/2007\/10\/library\u2010referen.html (accessed March 3, 2010)."},{"key":"key2022032220153430100_frg4","doi-asserted-by":"crossref","unstructured":"Olatokun, M.W. and Bodunwa, I.O. (2006), \u201cGSM usage at the University of Ibadan\u201d, The Electronic Library, Vol. 24 No. 4, pp. 530\u201047.","DOI":"10.1108\/02640470610689214"}],"container-title":["Library Hi Tech"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/07378831211239979","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/07378831211239979\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/07378831211239979\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:34:02Z","timestamp":1753400042000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/lht\/article\/30\/2\/310-320\/266844"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,6,8]]},"references-count":9,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2012,6,8]]}},"alternative-id":["10.1108\/07378831211239979"],"URL":"https:\/\/doi.org\/10.1108\/07378831211239979","relation":{},"ISSN":["0737-8831"],"issn-type":[{"type":"print","value":"0737-8831"}],"subject":[],"published":{"date-parts":[[2012,6,8]]}}}