{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,29]],"date-time":"2025-12-29T13:50:29Z","timestamp":1767016229908,"version":"3.41.2"},"reference-count":18,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2013,3,1]],"date-time":"2013-03-01T00:00:00Z","timestamp":1362096000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,3,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>Twitter is an increasingly popular social networking tool for libraries to use to reach out to their patrons, but very little research has been done to determine who is following library tweets. The aim of the paper is to use the existing Twitter follower information for the Sterling Evans Library at Texas A&amp;M as a test bed to determine the composition of Evans Twitter followers. The Medical Sciences Library's primary user groups are made up largely of graduate and professional students, making the difference in the number of graduate and undergraduate followers of particular interest.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>Follower data were gathered from the Evans Twitter page and each user was identified and categorized. Additional data were collected on the number of tweets, and the state of the account, active or inactive.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>A total of 432 follower accounts were examined. A total of 54.37 percent were identified as affiliated with Texas A&amp;M University. The largest group of followers were students (23.61 percent), made up primarily of undergraduates (81.05 percent). Faculty\/staff (7.64 percent) showed very little participation. Unaffiliated followers included corporations (19.68 percent), alumni (11.57 percent), and other libraries or librarians (7.64 percent).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>Very little can be found in the library literature on Twitter follower analysis. This is the first large and detailed analysis of library Twitter followers.<\/jats:p><\/jats:sec>","DOI":"10.1108\/07378831311303994","type":"journal-article","created":{"date-parts":[[2013,2,21]],"date-time":"2013-02-21T14:47:20Z","timestamp":1361458040000},"page":"160-170","source":"Crossref","is-referenced-by-count":33,"title":["Who is following us? Data mining a library's Twitter followers"],"prefix":"10.1108","volume":"31","author":[{"given":"Robin R.","family":"Sewell","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2022020319452356600_b1","doi-asserted-by":"crossref","unstructured":"Acar, A. and Muraki, Y. (2011), \u201cTwitter for crisis communication: lessons learned from Japan's tsunami disaster\u201d, International Journal of Web Based Communities, Vol. 7 No. 3, pp. 392\u2010402.","DOI":"10.1504\/IJWBC.2011.041206"},{"key":"key2022020319452356600_b2","doi-asserted-by":"crossref","unstructured":"Cassidy, E.D., Britsch, J., Griffin, G., Manolovitz, T., Shen, L. and Turney, L. (2011), \u201cHigher education and emerging technologies: student usage, preferences, and lessons for library services\u201d, Reference & User Services Quarterly, Vol. 50 No. 4, pp. 380\u201091.","DOI":"10.5860\/rusq.50n4.380"},{"key":"key2022020319452356600_b3","doi-asserted-by":"crossref","unstructured":"Cuddy, C., Graham, J. and Morton\u2010Owens, E.G. (2010), \u201cImplementing Twitter in a health sciences library\u201d, Medical Reference Services Quarterly, Vol. 29 No. 4, pp. 320\u201030.","DOI":"10.1080\/02763869.2010.518915"},{"key":"key2022020319452356600_b4","unstructured":"Ekart, D.F. (2011), \u201cMaking Twitter work for you\u201d, Computers in Libraries, Vol. 31 No. 4, pp. 34\u20105."},{"key":"key2022020319452356600_b5","doi-asserted-by":"crossref","unstructured":"Fields, E. (2010), \u201cA unique Twitter use for reference services\u201d, Library Hi Tech News, Vol. 27 Nos 6\u20107, pp. 14\u201015.","DOI":"10.1108\/07419051011095863"},{"key":"key2022020319452356600_b6","unstructured":"Filgo, E.H. (2011), \u201c#Hashtag librarian: embedding myself into a class via Twitter and blogs\u201d, Computers in Libraries, Vol. 31 No. 6, pp. 78\u201080."},{"key":"key2022020319452356600_b18","doi-asserted-by":"crossref","unstructured":"Forrestal, V. (2011), \u201cMaking Twitter work: a guide for the uninitiated, the skeptical, and the pragmatic\u201d, Reference Librarian, Vol. 52 No. 1, pp. 146\u201051.","DOI":"10.1080\/02763877.2011.527607"},{"key":"key2022020319452356600_b7","doi-asserted-by":"crossref","unstructured":"Foster, M., Wilson, H., Allensworth, N. and Sands, D.T. (2010), \u201cMarketing research guides: an online experiment with LibGuides\u201d, Journal of Library Administration, Vol. 50 Nos 5\u20106, pp. 602\u201016.","DOI":"10.1080\/01930826.2010.488922"},{"key":"key2022020319452356600_b8","doi-asserted-by":"crossref","unstructured":"French, B. (2010), \u201cListening: the fast track to social networking\u201d, Information Outlook, Vol. 14 No. 3, pp. 15\u201017.","DOI":"10.1044\/leader.FTR2.15082010.14"},{"key":"key2022020319452356600_b9","doi-asserted-by":"crossref","unstructured":"Loudon, L. and Hall, H. (2010), \u201cFrom triviality to business tool: the case of Twitter in library and information services delivery\u201d, Business Information Review, Vol. 27 No. 4, pp. 236\u201041.","DOI":"10.1177\/0266382110390480"},{"key":"key2022020319452356600_b10","doi-asserted-by":"crossref","unstructured":"Mathews, B.S. (2008), \u201cTwitter and the library: thoughts on the syndicated lifestyle\u201d, Journal of Web Librarianship, Vol. 2 No. 4, pp. 589\u201093.","DOI":"10.1080\/19322900802473829"},{"key":"key2022020319452356600_b11","unstructured":"Office of Institutional Studies and Planning, Texas A&M University (2011), Texas A&M University Enrollment Profile, Spring 2011, Planning, OOISA, College Station, TX, p. 156."},{"key":"key2022020319452356600_b12","doi-asserted-by":"crossref","unstructured":"Park, J.\u2010H. (2010), \u201cDifferences among university students and faculties in social networking site perception and use: implications for academic library services\u201d, The Electronic Library, Vol. 28 No. 3, pp. 417\u201031.","DOI":"10.1108\/02640471011051990"},{"key":"key2022020319452356600_b13","unstructured":"Rodzvilla, J. (2010), \u201cNew title tweets: using Twitter and Microsoft Excel to broadcast new title lists\u201d, Computers in Libraries, Vol. 30 No. 5, pp. 26\u201030."},{"key":"key2022020319452356600_b14","unstructured":"Stephens, M. (2007), \u201cChapter 7: messaging in a 2.0 world: Twitter & SMS\u201d, Library Technology Reports, pp. 62\u20106."},{"key":"key2022020319452356600_b15","unstructured":"Stuart, D. (2010), \u201cWhat are libraries doing on Twitter?\u201d, Online (Weston, CT), Vol. 34 No. 1, pp. 45\u20107."},{"key":"key2022020319452356600_b16","doi-asserted-by":"crossref","unstructured":"Thompson, L.A., Dawson, K., Ferdig, R., Black, E.W., Boyer, J., Coutts, J. and Black, N.P. 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