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It is argued that private exchanges survived because traders regarded them as more legitimate. Private exchange models allowed existing traditional relationships involving trust and privacy to continue, whereas public exchanges did not.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The institutional analysis complements economic analyses of the role and structure of intermediaries in B2B electronic commerce.<\/jats:p><\/jats:sec>","DOI":"10.1108\/09593840510615851","type":"journal-article","created":{"date-parts":[[2007,1,15]],"date-time":"2007-01-15T17:56:41Z","timestamp":1168883801000},"page":"212-229","source":"Crossref","is-referenced-by-count":26,"title":["The social shaping of electronic metals exchanges: an institutional theory perspective"],"prefix":"10.1108","volume":"18","author":[{"given":"Karlene C.","family":"Cousins","sequence":"first","affiliation":[]},{"given":"Daniel","family":"Robey","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022020320475182000_b1","doi-asserted-by":"crossref","unstructured":"Adler, P.S. and Kwon, S.\u2010W. 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