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Drawing from a representative sample of overseas visitors to the USA, and controlling for socio\u2010economic and trip characteristics, results provide a limited indication that national culture influences how customers evaluate travel services and their willingness to repeat purchase and recommend a service to others. The implications for researchers are that national cultural differences are one of many forces influencing consumer decision making. It is a measurable construct, like gender and socio\u2010economic class, that conditions how consumers interact with others and should be taken into account in our attempts to better understand consumers needs and expectations.<\/jats:p>","DOI":"10.1108\/09604520010351167","type":"journal-article","created":{"date-parts":[[2002,7,27]],"date-time":"2002-07-27T02:08:10Z","timestamp":1027735690000},"page":"410-419","source":"Crossref","is-referenced-by-count":206,"title":["Does national culture influence consumers\u2019 evaluation of travel services? 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