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Moreover the degree of complexity and divergence of the service process were found to positively moderate the aforementioned relationships.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The study's limitations rely on the business and national context as long as the lack of distinction between newly developed services and service modifications. Also, further research should also integrate the influence that SB effectiveness has on a service provider's organizational function and customers\u2019 perceptions on service quality.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>The study provides a useful guide on how a service blueprint should be designed and also the different approaches that should be taken into consideration according to the type of service that is mapped.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The effectiveness of the SB process is conceptualized for the first time and explored in a quantitative research. Also, for the first time, specific organizational factors are indicated as major antecedents of SB effectiveness and two service characteristics are found to moderate these influences.<\/jats:p><\/jats:sec>","DOI":"10.1108\/09604521211287552","type":"journal-article","created":{"date-parts":[[2012,11,22]],"date-time":"2012-11-22T05:08:13Z","timestamp":1353560893000},"page":"580-591","source":"Crossref","is-referenced-by-count":21,"title":["Service blueprinting effectiveness: drivers of success"],"prefix":"10.1108","volume":"22","author":[{"given":"Giannis","family":"Kostopoulos","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Spiros","family":"Gounaris","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Achilleas","family":"Boukis","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2022021720220960700_b1","doi-asserted-by":"crossref","unstructured":"Adler, P. and Borys, B. 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