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Although the retail side of electronic commerce is still in its infancy, the Web medium offers great potential for building the customer\u2010base, promoting sales, and improving after\u2010sales service. Examines the concept of relationship marketing, which has caused a paradigm shift in business\u2010to\u2010business marketing during recent years. Extends the concepts of network marketing to the Web retail marketplace, and develops a market process model for Web retailing that outlines the stages of the relationship building process.<\/jats:p>","DOI":"10.1108\/10662240010349381","type":"journal-article","created":{"date-parts":[[2002,7,27]],"date-time":"2002-07-27T02:09:54Z","timestamp":1027735794000},"page":"374-384","source":"Crossref","is-referenced-by-count":67,"title":["A relationship\u2010building model for the Web retail marketplace"],"prefix":"10.1108","volume":"10","author":[{"given":"Fang","family":"Wang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Milena","family":"Head","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Norm","family":"Archer","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022031420375951800_B1","unstructured":"AMA (1999), http:\/\/ama.org\/about\/ama\/markdef.asp"},{"key":"key2022031420375951800_B2","doi-asserted-by":"crossref","unstructured":"Anderson, J.C. and Narus, J.A. 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