{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,25]],"date-time":"2025-09-25T17:21:16Z","timestamp":1758820876571,"version":"3.41.2"},"reference-count":37,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2002,8,1]],"date-time":"2002-08-01T00:00:00Z","timestamp":1028160000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2002,8,1]]},"abstract":"<jats:p>This study compares the use of enhanced TV features and TV commerce features on the Web sites of cable and broadcast TV networks. Both the quantitative analysis of the specific programs featured on the Web sites and the qualitative analysis of the overall Web sites show some differences in their strategies and site usability. Some program genres could develop TV commerce opportunities more easily than others. Different program genres emphases on the Web site were found between broadcast TV networks and cable TV networks. Three enhanced TV strategy models are proposed as a result of the analysis: welcome all model; fans\u2010friendly model; and hello model. The managerial implications of these models on TV revenue and viewership are discussed.<\/jats:p>","DOI":"10.1108\/10662240210430919","type":"journal-article","created":{"date-parts":[[2002,10,1]],"date-time":"2002-10-01T14:12:04Z","timestamp":1033481524000},"page":"235-247","source":"Crossref","is-referenced-by-count":13,"title":["Enhanced television strategy models: a study of TV Web sites"],"prefix":"10.1108","volume":"12","author":[{"given":"Louisa","family":"Ha","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"doi-asserted-by":"crossref","unstructured":"Abercrombie, N. and Longhurst, B. (1998), Audiences: A Sociological Theory of Performance and Imagination, Sage Publications, London.","key":"key2022012220200781400_B1","DOI":"10.4135\/9781446222331"},{"unstructured":"Broadcasting and Cable (2001), \u201cWebWatch: cable and network sites\u201d, 3 September, p. 22.","key":"key2022012220200781400_B2"},{"doi-asserted-by":"crossref","unstructured":"Bucy, E.P., Lang, A., Potter, R.F. and Grabe, M.E. (1999), \u201cFormal features of cyberspace: relationships between Web page complexity and site traffic\u201d, Journal of the American Society for Information Science, Vol. 50 No. 13, pp. 1246\u201056.","key":"key2022012220200781400_B3","DOI":"10.1002\/(SICI)1097-4571(1999)50:13<1246::AID-ASI10>3.0.CO;2-E"},{"unstructured":"Cable Advertising Bureau (2001), \u201cAd\u2010supported cable network Web sites maintain commanding lead in time spent with media\u2010related internet venues\u201d, available at: www.cabletvadbureau.com\/","key":"key2022012220200781400_B4"},{"unstructured":"(The) Carmel Group (2000), \u201cTelevision commerce\u201d, Broadcasting and Cable, 18 December, pp. 49\u201062.","key":"key2022012220200781400_B5"},{"unstructured":"Chan\u2010Olmsted, S.M. (2000), \u201cMarketing mass media on the World Wide Web: the building of media brands in an integrated and interactive world\u201d, in Albarran, A.B. and Goff, D.H. (Eds), Understanding the Web, Iowa State University Press, Ames, IA, pp. 95\u2010116.","key":"key2022012220200781400_B6"},{"doi-asserted-by":"crossref","unstructured":"Chan\u2010Olmsted, S.M. and Park, J. (2000), \u201cFrom on\u2010air to online world: examining the content and structures of broadcast TV stations\u2019 Web sites\u201d, Journalism & Mass Communication Quarterly, Vol. 77 No. 2, pp. 321\u201040.","key":"key2022012220200781400_B7","DOI":"10.1177\/107769900007700207"},{"unstructured":"Ferguson, D. (2000), \u201cOnline program promotion\u201d, in Eastman, S.T. (Ed.), Research in Media Promotion, Lawrence Erlbaum Associates, Marwah, NJ, pp. 323\u201047.","key":"key2022012220200781400_B8"},{"unstructured":"Fiske, J. (1998), \u201cThe cultural economy of fandom\u201d, in Lewis, L.A. (Ed.), The Adoring Audience: Fan Culture and Popular Media, Routledge, London, pp. 30\u201049.","key":"key2022012220200781400_B9"},{"unstructured":"Flamer, K. (2000), \u201cEye of the storm: weather.com is the darling of the cable network\u201d, Broadcasting and Cable, 25 September, p. 65.","key":"key2022012220200781400_B10"},{"unstructured":"Foley, W.F. (2000), \u201cEnhanced television aids TBS\u2019s rebranding push\u201d, I\u2010Marketing News, 10 July, p. 37.","key":"key2022012220200781400_B11"},{"unstructured":"Grebb, M. (2001), \u201cJust what is interactive TV? The question is not just academic\u201d, Cablevision, 12 March, p. 42.","key":"key2022012220200781400_B12"},{"unstructured":"Gruenwedel, E. (2000), \u201cWho wants to be a millionaire: best multiplatform marketing effort \u2013 enhanced TV\u201d, Brandweek, 5 June, IQ64.","key":"key2022012220200781400_B13"},{"doi-asserted-by":"crossref","unstructured":"Ha, L. and James, E.L. (1998), \u201cInteractivity reexamined: a baseline analysis of early business Web site\u201d, Journal of Broadcasting and Electronic Media, Vol. 42 No. 4, pp. 457\u201074.","key":"key2022012220200781400_B14","DOI":"10.1080\/08838159809364462"},{"unstructured":"Holsti, O. (1969), Content Analysis for the Social Sciences and Humanities, Addison\u2010Wesley, Reading, MA.","key":"key2022012220200781400_B15"},{"unstructured":"Hurst, B.S. (2000), \u201cAdd value, not gimmicks, with eTV?\u201d, I\u2010Marketing News, 10 July, p. 37.","key":"key2022012220200781400_B16"},{"unstructured":"Ince, J.F. (2001), \u201cConvergence of media and the Internet: promises to connect consumers soon\u201d, Upside, September, pp. 100\u20105.","key":"key2022012220200781400_B17"},{"unstructured":"Kania, D. (2001), Branding.com, NTC Business Books, Lincolnwood, IL.","key":"key2022012220200781400_B18"},{"unstructured":"Kerschbaumer, K. (2000a), \u201cCross\u2010platform synergy. Study says Internet can help TV networks reach non\u2010TV viewers\u201d, Broadcasting and Cable, 22 May, p. 43.","key":"key2022012220200781400_B19"},{"unstructured":"Kerschbaumer, K. (2000b), \u201cTV and the Internet: old meets new\u201d, Broadcasting and Cable, 25 September, pp. 55\u20108.","key":"key2022012220200781400_B20"},{"unstructured":"Kerschbaumer, K. (2000c), \u201cSurfing for laughs: comedy central promises new site will tickle viewers\u2019 funny bones\u201d, Broadcasting and Cable, 2 October, pp. 40\u20101.","key":"key2022012220200781400_B21"},{"unstructured":"Kerschbaumer, K. (2001), \u201cFirst and Web: broadcast networks look to enhance NFL viewing experience with more elaborate and complex Internet experiences\u201d, Broadcasting and Cable, 28 August, p. 62.","key":"key2022012220200781400_B22"},{"unstructured":"McKay, N. (2000), \u201cT\u2010Commerce takes off\u201d, Red Herring, January, pp. 139\u201046.","key":"key2022012220200781400_B23"},{"unstructured":"Miller, S.M. (2001), \u201cPioneering the interactive landscape\u201d, Digital TV, February, pp. 84\u20107.","key":"key2022012220200781400_B24"},{"unstructured":"Nielsen, J. (1999), Designing Web Usability, New Riders Publishing, Indianapolis, NJ.","key":"key2022012220200781400_B25"},{"unstructured":"Pastore, M. (2001), \u201cWeb traffic in July: that\u2019s entertainment\u201d, Cyberatlas, available at: www. cyberatlas.internet.com\/big_picture_patterns\/print\/0,,5931_863201,00.html","key":"key2022012220200781400_B26"},{"unstructured":"Ries, A. and Ries, L. (2000), The 11 Immutable Laws of Internet Branding, Harper Collins, New York, NY.","key":"key2022012220200781400_B27"},{"unstructured":"Robins, A. (2001), \u201cTBS gets ITV ducks in line\u201d, Electronic Media, 5 March, p. 16","key":"key2022012220200781400_B28"},{"unstructured":"Swann, P. (2000), TVdotCom: The Future of Interactive Television, TV Books, New York, NY.","key":"key2022012220200781400_B29"},{"unstructured":"Tedesco, R. (2000), \u201cHot stuff: games, reality\u201d, Broadcasting and Cable, 25 September, pp. 62\u20104.","key":"key2022012220200781400_B30"},{"unstructured":"Whitney, D. (2001), \u201cProducers, networks turn to Web for viewers\u2019 voice\u201d, Electronic Media, p. 14.","key":"key2022012220200781400_B31"},{"unstructured":"Williamson, R. (2001), \u201cChanging channels: interactive TV may outshine the Net for e\u2010commerce stardom\u201d, Interactive Week, 2 April, pp. 18\u201022.","key":"key2022012220200781400_B32"},{"unstructured":"Wimmer, R.D. and Dominick, J.R. (1997), Mass Media Research, 5th ed., Wadsworth, Belmont, CA.","key":"key2022012220200781400_B33"},{"unstructured":"Arlen, G. (2000), \u201cHybrid content meets broadband convergence\u201d, Interactive Week, p. E\u201026.","key":"key2022012220200781400_B34"},{"unstructured":"Broadcasting and Cable (2000), \u201cEvangelizing for enhanced TV\u201d, 20 March, p. 52.","key":"key2022012220200781400_B35"},{"unstructured":"Cable World (2001), \u201cMore ABC ITV shows on deck\u201d, Cable World, Vol. 13 No. 2, 8 January, p. 21.","key":"key2022012220200781400_B36"},{"unstructured":"Fahey, M. (2000), \u201cBrands across the Web\u201d, Cable World, Vol. 25 No. 10, 11 December, p. 18.","key":"key2022012220200781400_B37"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/10662240210430919","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662240210430919\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662240210430919\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:39:50Z","timestamp":1753400390000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/12\/3\/235-247\/174725"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2002,8,1]]},"references-count":37,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2002,8,1]]}},"alternative-id":["10.1108\/10662240210430919"],"URL":"https:\/\/doi.org\/10.1108\/10662240210430919","relation":{},"ISSN":["1066-2243"],"issn-type":[{"type":"print","value":"1066-2243"}],"subject":[],"published":{"date-parts":[[2002,8,1]]}}}