{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,25]],"date-time":"2026-02-25T16:54:30Z","timestamp":1772038470006,"version":"3.50.1"},"reference-count":18,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2002,10,1]],"date-time":"2002-10-01T00:00:00Z","timestamp":1033430400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2002,10,1]]},"abstract":"<jats:p>Firms often perceive the Web as a threat for their physical channel assets. However, it is becoming clear that synergies can be obtained between electronic and physical channels. Characteristics of \u201cinformation economics\u201d (i.e. low reproduction costs and strong scale advantages) in combination with channel economics can help explain how electronic channels are taking up some of the functions traditionally performed through physical channels. Two processes in which channel restructuring is most apparent are: sales (including pre\/after\u2010sales support, financing, etc.) and physical distribution (including product returns, installation, etc.). Our case study analysis shows that channels have different strengths depending on the type of customer interaction.<\/jats:p>","DOI":"10.1108\/10662240210442484","type":"journal-article","created":{"date-parts":[[2003,3,10]],"date-time":"2003-03-10T19:56:29Z","timestamp":1047326189000},"page":"339-347","source":"Crossref","is-referenced-by-count":14,"title":["Strategic positioning of the Web in a multi\u2010channel market approach"],"prefix":"10.1108","volume":"12","author":[{"given":"Luuk P.A.","family":"Simons","sequence":"first","affiliation":[]},{"given":"Charles","family":"Steinfield","sequence":"additional","affiliation":[]},{"given":"Harry","family":"Bouwman","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022031520005617200_B1","unstructured":"Bowersox, D.J. and Bixby\u2010Cooper, M. (1992), Strategic Marketing Channel Management, McGraw\u2010Hill, New York, NY."},{"key":"key2022031520005617200_B2","unstructured":"Bucklin, L.P. 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(1997), On\u2010line Profits, A Manager\u2019s Guide to Electronic Commerce, Harvard Business School Press, Boston, MA."},{"key":"key2022031520005617200_B8","doi-asserted-by":"crossref","unstructured":"Lynn, F. (2000), \u201cThe dynamics and economics of  channel marketing systems\u201d, in The 2000 Handbook of Business Strategy, Faulkner and Gray,  New York, NY.","DOI":"10.1108\/eb060240"},{"key":"key2022031520005617200_B9","doi-asserted-by":"crossref","unstructured":"Malone, T., Yates, J. and Benjamin, R. (1987), \u201cElectronic markets and electronic hierarchies: effects of information technology on market structure and corporate strategies\u201d, Communications of the ACM, Vol. 30 No. 6, pp. 484\u201097.","DOI":"10.1145\/214762.214766"},{"key":"key2022031520005617200_B10","unstructured":"Modahl, M. (2000), Nu of Nooit; Wat Bedrijven Moeten doen om de Internetconsument voor zich te Winnen, Academic Service, Schoonhoven."},{"key":"key2022031520005617200_B11","unstructured":"Negroponte, N. (1995), Being Digital, Knopf, New York, NY."},{"key":"key2022031520005617200_B12","unstructured":"Norman, R. (1991), Service Management; Strategy and Leadership in Service Business, 2nd ed., J. Wiley & Sons, Chichester."},{"key":"key2022031520005617200_B13","unstructured":"Sarkar, M., Butler, B. and Steinfield, C. (1995), \u201cCybermediaries in the electronic marketspace: towards theory building\u201d, Journal of Computer Mediated Communication, Vol. 1 No. 3, pp. 245\u201058."},{"key":"key2022031520005617200_B14","unstructured":"Shapiro, C. and Varian, H.R. 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