{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,29]],"date-time":"2026-03-29T00:16:51Z","timestamp":1774743411613,"version":"3.50.1"},"reference-count":25,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2006,5,1]],"date-time":"2006-05-01T00:00:00Z","timestamp":1146441600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2006,5,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The proliferation and advance of web\u2010based technologies create expanded opportunities for retailers to gain a better understanding of their customers. However, the success of these web\u2010based discussion boards depends solely on whether customers are willing to share their knowledge and experience with other customers in these discussion boards. Thus, this study aims at identifying the factors that drive knowledge sharing among customers in web\u2010based discussion boards.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>An exploratory study with 104 respondents was conducted to identify and categorize the key factors of customer knowledge sharing in web\u2010based discussion boards.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The results indicate that the enjoyment of helping others is the most frequently cited reason for customer knowledge sharing in web\u2010based discussion boards. On the other hand, the lack of knowledge self\u2010efficacy is the mostly cited reason explaining why customers do not want to share knowledge with others.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The exploratory analysis suggests that the underlying reasons that motivate and inhibit customers to share are very different. There is a need to integrate multiple theoretical perspectives from across the social and technical domains if this phenomenon is to be better understood.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Building upon the findings of this study, some generic guidelines for retailers and web designers for promoting customer sharing in web\u2010based discussion boards are outlined.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This research is one of the first studies to use the socio\u2010technical perspective to investigate customer knowledge sharing phenomena in web\u2010based discussion boards.<\/jats:p><\/jats:sec>","DOI":"10.1108\/10662240610673709","type":"journal-article","created":{"date-parts":[[2006,7,4]],"date-time":"2006-07-04T08:48:36Z","timestamp":1152002916000},"page":"289-303","source":"Crossref","is-referenced-by-count":144,"title":["Understanding customer knowledge sharing in web\u2010based discussion boards"],"prefix":"10.1108","volume":"16","author":[{"given":"Matthew K.O.","family":"Lee","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christy M.K.","family":"Cheung","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kai H.","family":"Lim","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Choon","family":"Ling Sia","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2021010602153769200_b1","unstructured":"Blau, P.M. 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