{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T10:17:07Z","timestamp":1772792227165,"version":"3.50.1"},"reference-count":49,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2012,3,30]],"date-time":"2012-03-30T00:00:00Z","timestamp":1333065600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,3,30]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>Although the number of virtual communities has increased dramatically over the past few years, attracting and maintaining members remains the biggest challenge to establishing virtual social networks. This study seeks to integrate the roles of individual factors (issue involvement), social factors (social interaction), and system factors (system interactivity), and to explore how these factors contribute to member commitment in virtual communities.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>A total of 402 undergraduate students, who are all current members of virtual communities, participated in this study. Data were analyzed using structural equation modeling (SEM).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The findings reveal that member commitment to communities was influenced more by their issue involvement compared to their perceived social interaction or perceived system interactivity.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This research contributes to online community literature by integrating critical antecedent factors in the field of community commitment behavior. The findings indicate that issue involvement is more important than social interaction and system interactivity for influencing member commitment to communities. Additionally, the findings suggest that online community administrators should consider community positioning and topic selecting programs when attempting to influence users to commit to communities.<\/jats:p><\/jats:sec>","DOI":"10.1108\/10662241211214566","type":"journal-article","created":{"date-parts":[[2012,3,24]],"date-time":"2012-03-24T09:04:07Z","timestamp":1332579847000},"page":"199-210","source":"Crossref","is-referenced-by-count":32,"title":["Investigating member commitment to virtual communities using an integrated perspective"],"prefix":"10.1108","volume":"22","author":[{"given":"Edward","family":"Shih\u2010Tse Wang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lily","family":"Shui\u2010Lien Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bi\u2010Kun","family":"Tsai","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022020520202317800_b1","doi-asserted-by":"crossref","unstructured":"Ant\u00f3n, C., Camarero, C. and Carrero, M. (2007), \u201cThe mediating effect of satisfaction on consumers' switching intention\u201d, Psychology & Marketing, Vol. 24 No. 6, pp. 511\u201038.","DOI":"10.1002\/mar.20171"},{"key":"key2022020520202317800_b2","doi-asserted-by":"crossref","unstructured":"Atuahene\u2010Gima, K. (1993), \u201cRelative importance of firm and managerial influences on international technology licensing behavior\u201d, International Marketing Review, Vol. 10 No. 2, pp. 4\u201021.","DOI":"10.1108\/02651339310032525"},{"key":"key2022020520202317800_b3","doi-asserted-by":"crossref","unstructured":"Berger, C.R. (2005), \u201cInterpersonal communication: theoretical perspectives, future prospects\u201d, Journal of Communication, Vol. 55 No. 3, pp. 415\u201047.","DOI":"10.1111\/j.1460-2466.2005.tb02680.x"},{"key":"key2022020520202317800_b4","doi-asserted-by":"crossref","unstructured":"Chan, K.W. and Li, S.Y. (2010), \u201cUnderstanding consumer\u2010to\u2010consumer interactions in virtual communities: the salience of reciprocity\u201d, Journal of Business Research, Vol. 63 Nos 9\/10, pp. 1033\u201040.","DOI":"10.1016\/j.jbusres.2008.08.009"},{"key":"key2022020520202317800_b5","doi-asserted-by":"crossref","unstructured":"Chen, I.Y.L. (2007), \u201cThe factors influencing members' continuance intentions in professional virtual communities \u2013 a longitudinal study\u201d, Journal of Information Science, Vol. 33 No. 4, pp. 451\u201067.","DOI":"10.1177\/0165551506075323"},{"key":"key2022020520202317800_b6","doi-asserted-by":"crossref","unstructured":"Cheung, C.M.K. and Lee, M.K.O. (2009), \u201cUnderstanding the sustainability of a virtual community: model development and empirical test\u201d, Journal of Information Science, Vol. 35 No. 3, pp. 279\u201098.","DOI":"10.1177\/0165551508099088"},{"key":"key2022020520202317800_b7","doi-asserted-by":"crossref","unstructured":"Chiu, C.\u2010M., Hsu, M.\u2010H. and Wang, T.G. (2006), \u201cUnderstanding knowledge sharing in virtual communities: an integration of social capital and social cognitive theories\u201d, Decision Support Systems, Vol. 42 No. 3, pp. 1872\u201088.","DOI":"10.1016\/j.dss.2006.04.001"},{"key":"key2022020520202317800_b8","unstructured":"Chu, K.\u2010M. and Chan, H.\u2010C. (2009), \u201cCommunity based innovation: its antecedents and its impact on innovation success\u201d, Internet Research, Vol. 19 No. 5, pp. 496\u2010516."},{"key":"key2022020520202317800_b9","doi-asserted-by":"crossref","unstructured":"de Matos, C.A., Rossi, C.A.V. and Ituassu, C.T. (2007), \u201cConsumer attitudes toward counterfeits: a review and extension\u201d, Journal of Consumer Marketing, Vol. 24 No. 1, pp. 36\u201047.","DOI":"10.1108\/07363760710720975"},{"key":"key2022020520202317800_b10","doi-asserted-by":"crossref","unstructured":"Doney, P.M., Barry, J.M. and Abratt, R. (2007), \u201cTrust determinants and outcomes in global B2B services\u201d, European Journal of Marketing, Vol. 41 Nos 9\/10, pp. 1096\u2010116.","DOI":"10.1108\/03090560710773363"},{"key":"key2022020520202317800_b11","doi-asserted-by":"crossref","unstructured":"Garbarino, E. and Johnson, M.S. (1999), \u201cThe different roles of satisfaction, trust, and commitment in customer relationships\u201d, Journal of Marketing, Vol. 63 No. 2, pp. 70\u201087.","DOI":"10.1177\/002224299906300205"},{"key":"key2022020520202317800_b12","doi-asserted-by":"crossref","unstructured":"Grabski, S.V., Leech, S.A. and Schmidt, P.J. (2011), \u201cA review of ERP research: a future agenda for accounting information systems\u201d, Journal of Information Systems, Vol. 25 No. 1, pp. 37\u201078.","DOI":"10.2308\/jis.2011.25.1.37"},{"key":"key2022020520202317800_b13","doi-asserted-by":"crossref","unstructured":"Gupta, S. and Kim, H.W. (2007), \u201cDeveloping the commitment to virtual community: the balanced effects of cognition and affect\u201d, Information Resources Management Journal, Vol. 20 No. 1, pp. 28\u201044.","DOI":"10.4018\/irmj.2007010103"},{"key":"key2022020520202317800_b14","doi-asserted-by":"crossref","unstructured":"Ha, Y. and Lennon, S.J. (2010), \u201cEffects of site design on consumer emotions: role of product involvement\u201d, Journal of Research in Interactive Marketing, Vol. 4 No. 2, pp. 80\u201096.","DOI":"10.1108\/17505931011051641"},{"key":"key2022020520202317800_b15","unstructured":"Hair, J.F., Tatham, R.E. and Black, W.C. (1998), Multivariate Data Analysis, Prentice Hall, Englewood Cliffs, NJ."},{"key":"key2022020520202317800_b16","doi-asserted-by":"crossref","unstructured":"Hennig\u2010Thurau, T., Gwinner, K.P. and Gremler, D.D. (2002), \u201cUnderstanding relationship marketing outcomes: an integration of relational benefits and relationship quality\u201d, Journal of Service Research, Vol. 4 No. 3, pp. 230\u201047.","DOI":"10.1177\/1094670502004003006"},{"key":"key2022020520202317800_b17","doi-asserted-by":"crossref","unstructured":"Hoffman, D. and Novak, T. (1996), \u201cMarketing in hypermedia computer\u2010mediated environments: conceptual foundations\u201d, Journal of Marketing, Vol. 60 No. 3, pp. 50\u201068.","DOI":"10.1177\/002224299606000304"},{"key":"key2022020520202317800_b18","doi-asserted-by":"crossref","unstructured":"Jaeger, P.T. and Xie, B. (2009), \u201cDeveloping online community accessibility guidelines for persons with disabilities and older adults\u201d, Journal of Disability Policy Studies, Vol. 20 No. 1, pp. 55\u201063.","DOI":"10.1177\/1044207308325997"},{"key":"key2022020520202317800_b19","doi-asserted-by":"crossref","unstructured":"Jang, H., Olfman, L., Ko, I., Koh, J. and Kim, K. (2008), \u201cThe influence of on\u2010line brand community characteristics on community commitment and brand loyalty\u201d, International Journal of Electronic Commerce, Vol. 12 No. 3, pp. 57\u201080.","DOI":"10.2753\/JEC1086-4415120304"},{"key":"key2022020520202317800_b20","doi-asserted-by":"crossref","unstructured":"Kaltcheva, V.D., Winsor, R.D. and Parasuraman, A. (2010), \u201cThe impact of customers' relational models on price\u2010based defection\u201d, Journal of Marketing Theory and Practice, Vol. 18 No. 1, pp. 5\u201022.","DOI":"10.2753\/MTP1069-6679180101"},{"key":"key2022020520202317800_b21","doi-asserted-by":"crossref","unstructured":"Khan, T.I., Jam, F.A., Akbar, A., Khan, M.B. and Hijazi, S.T. (2011), \u201cJob involvement as predictor of employee commitment: evidence from Pakistan\u201d, International Journal of Business and Management, Vol. 6 No. 4, pp. 252\u201062.","DOI":"10.5539\/ijbm.v6n4p252"},{"key":"key2022020520202317800_b22","doi-asserted-by":"crossref","unstructured":"Kim, H., Rhee, E.\u2010Y. and Yee, J. (2008), \u201cComparing fashion process networks and friendship networks in small groups of adolescents\u201d, Journal of Fashion Marketing and Management, Vol. 12 No. 4, pp. 545\u201064.","DOI":"10.1108\/13612020810906182"},{"key":"key2022020520202317800_b23","doi-asserted-by":"crossref","unstructured":"Kim, J.W., Choi, J. and Han, K. (2004), \u201cRelationship support activities, community commitment and voluntary behavior in online communities\u201d, International Journal of Internet Marketing and Advertising, Vol. 1 No. 4, pp. 431\u201049.","DOI":"10.1504\/IJIMA.2004.006333"},{"key":"key2022020520202317800_b24","unstructured":"Kimiloglu, H. (2004), \u201cThe \u2018e\u2010literature\u2019: a framework for understanding the accumulated knowledge about internet marketing\u201d, Academy of Marketing Science Review, Vol. 6, pp. 1\u201036."},{"key":"key2022020520202317800_b25","doi-asserted-by":"crossref","unstructured":"Komiak, S.Y.X. and Benbasat, I. (2006), \u201cThe effects of personalization and familiarity on trust and adoption of recommendation agents\u201d, MIS Quarterly, Vol. 30 No. 4, pp. 941\u201060.","DOI":"10.2307\/25148760"},{"key":"key2022020520202317800_b26","doi-asserted-by":"crossref","unstructured":"Ku, E.C.S. (2011), \u201cRecommendations from a virtual community as a catalytic agent of travel decisions\u201d, Internet Research, Vol. 21 No. 3, pp. 282\u2010303.","DOI":"10.1108\/10662241111139318"},{"key":"key2022020520202317800_b27","doi-asserted-by":"crossref","unstructured":"Lea, B.R., Yu, W.B., Maguluru, N. and Nichols, M. (2006), \u201cEnhancing business networks using social network based virtual communities\u201d, Industrial Management & Data Systems, Vol. 106 Nos 1\/2, pp. 121\u201038.","DOI":"10.1108\/02635570610641022"},{"key":"key2022020520202317800_b28","doi-asserted-by":"crossref","unstructured":"Lee, R., Murphy, J. and Neale, L. (2009), \u201cThe interactions of consumption characteristics on social norms\u201d, The Journal of Consumer Marketing, Vol. 26 No. 4, pp. 277\u201085.","DOI":"10.1108\/07363760910965873"},{"key":"key2022020520202317800_b29","doi-asserted-by":"crossref","unstructured":"Lin, H.\u2010F. (2007), \u201cThe role of online and offline features in sustaining virtual communities: an empirical study\u201d, Internet Research, Vol. 17 No. 2, pp. 119\u201038.","DOI":"10.1108\/10662240710736997"},{"key":"key2022020520202317800_b30","doi-asserted-by":"crossref","unstructured":"Lin, H.F. (2008), \u201cDeterminants of successful virtual communities: contributions from system characteristics and social factors\u201d, Information & Management, Vol. 45 No. 8, pp. 522\u20107.","DOI":"10.1016\/j.im.2008.08.002"},{"key":"key2022020520202317800_b31","unstructured":"McCarthy, T.M. (2002), \u201cA behavioral approach to explaining demand amplification\u201d, American Marketing Association Conference Proceedings, Vol. 13, American Marketing Association, New York, NY, pp. 413\u20109."},{"key":"key2022020520202317800_b32","doi-asserted-by":"crossref","unstructured":"Merrilees, B. and Fry, M.L. (2003), \u201cE\u2010trust: the influence of perceived interactivity on e\u2010retailing users\u201d, Marketing Intelligence & Planning, Vol. 21 No. 2, pp. 123\u20108.","DOI":"10.1108\/02634500310465461"},{"key":"key2022020520202317800_b33","doi-asserted-by":"crossref","unstructured":"Osei\u2010Bryson, K.M., Dong, L. and Ngwenyama, O. (2008), \u201cExploring managerial factors affecting ERP implementation: an investigation of the Klein\u2010Sorra model using regression splines\u201d, Information Systems Journal, Vol. 18 No. 5, pp. 499\u2010527.","DOI":"10.1111\/j.1365-2575.2008.00309.x"},{"key":"key2022020520202317800_b34","doi-asserted-by":"crossref","unstructured":"Peng, K.\u2010F., Fan, Y.\u2010W. and Hsu, T.\u2010A. (2004), \u201cProposing the content perception theory for the online content industry \u2013 a structural equation modeling\u201d, Industrial Management & Data Systems, Vol. 104 No. 6, pp. 469\u201089.","DOI":"10.1108\/02635570410543780"},{"key":"key2022020520202317800_b35","unstructured":"Pentina, I., Prybutok, V.R. and Zhang, X. (2008), \u201cThe role of virtual communities as shopping reference groups\u201d, Journal of Electronic Commerce Research, Vol. 9 No. 2, pp. 114\u201034."},{"key":"key2022020520202317800_b36","doi-asserted-by":"crossref","unstructured":"Petter, S., Delone, W. and Mclean, E. (2008), \u201cMeasuring information systems success: models, dimensions, measures, and interrelationships\u201d, European Journal of Information Systems, Vol. 17 No. 3, pp. 236\u201063.","DOI":"10.1057\/ejis.2008.15"},{"key":"key2022020520202317800_b37","doi-asserted-by":"crossref","unstructured":"Phang, C.W., Kankanhalli, A., Ramakrishnan, K. and Raman, K.S. (2010), \u201cCustomers' preference of online store visit strategies: an investigation of demographic variables\u201d, European Journal of Information Systems, Vol. 19 No. 3, pp. 344\u201058.","DOI":"10.1057\/ejis.2010.32"},{"key":"key2022020520202317800_b38","doi-asserted-by":"crossref","unstructured":"Preece, J. (2001), \u201cSociability and usability in online communities: determining and measuring success\u201d, Behaviour & Information Technology, Vol. 20 No. 5, pp. 347\u201056.","DOI":"10.1080\/01449290110084683"},{"key":"key2022020520202317800_b39","doi-asserted-by":"crossref","unstructured":"Shang, R.\u2010A., Chen, Y.\u2010C. and Liao, H.\u2010J. (2006), \u201cThe value of participation in virtual consumer communities on brand loyalty\u201d, Internet Research, Vol. 16 No. 4, pp. 398\u2010418.","DOI":"10.1108\/10662240610690025"},{"key":"key2022020520202317800_b40","doi-asserted-by":"crossref","unstructured":"Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), \u201cConsumer trust, value, and loyalty in relational exchanges\u201d, Journal of Marketing, Vol. 66 No. 1, pp. 15\u201037.","DOI":"10.1509\/jmkg.66.1.15.18449"},{"key":"key2022020520202317800_b41","doi-asserted-by":"crossref","unstructured":"Smedberg, A. (2008), \u201cLearning conversations for people with established bad habits: a study of four health communities\u201d, International Journal of Healthcare Technology & Management, Vol. 9 No. 2, pp. 143\u201054.","DOI":"10.1504\/IJHTM.2008.017369"},{"key":"key2022020520202317800_b42","doi-asserted-by":"crossref","unstructured":"Steuer, J. (1992), \u201cDefining virtual reality: Dimensions determining telepresence\u201d, Journal of Communication, Vol. 42 No. 4, pp. 73\u201093.","DOI":"10.1111\/j.1460-2466.1992.tb00812.x"},{"key":"key2022020520202317800_b43","unstructured":"Sun, H. (2010), \u201cTransfer attributes of e\u2010commerce systems into business benefits: a relationship quality perspective\u201d, Journal of Electronic Commerce Research, Vol. 11 No. 2, pp. 92\u2010109."},{"key":"key2022020520202317800_b44","doi-asserted-by":"crossref","unstructured":"Szmigin, I., Canning, L. and Reppel, A.E. (2005), \u201cOnline community: enhancing the relationship marketing concept through customer bonding\u201d, International Journal of Service Industry Management, Vol. 16 No. 5, pp. 480\u201096.","DOI":"10.1108\/09564230510625778"},{"key":"key2022020520202317800_b45","unstructured":"TWNIC (2011), \u201cA survey on broadband usage in Taiwan\u201d, available at: www.twnic.net.tw\/download\/200307\/1101d.pdf (accessed 2 September 2011)."},{"key":"key2022020520202317800_b46","doi-asserted-by":"crossref","unstructured":"Wiertz, C. and de Ruyter, K. (2007), \u201cBeyond the call of duty: why customers contribute to firm\u2010hosted commercial online communities\u201d, Organization Studies, Vol. 28 No. 3, pp. 347\u201076.","DOI":"10.1177\/0170840607076003"},{"key":"key2022020520202317800_b47","unstructured":"Williams, S., Zainuba, M. and Jackson, R. (2008), \u201cDeterminants of managerial risk perceptions and intentions\u201d, Journal of Management Research, Vol. 8 No. 2, pp. 59\u201075."},{"key":"key2022020520202317800_b48","doi-asserted-by":"crossref","unstructured":"Zaichkowsky, J.L. (1994), \u201cThe personal involvement inventory: reduction, revision, and application to advertising\u201d, Journal of Advertising, Vol. 23 No. 4, pp. 59\u201070.","DOI":"10.1080\/00913367.1943.10673459"},{"key":"key2022020520202317800_b49","doi-asserted-by":"crossref","unstructured":"Zhou, T. (2011), \u201cUnderstanding online community user participation: a social influence perspective\u201d, Internet Research, Vol. 21 No. 1, pp. 67\u201081.","DOI":"10.1108\/10662241111104884"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/10662241211214566","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662241211214566\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662241211214566\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:40:33Z","timestamp":1753400433000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/22\/2\/199-210\/179953"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,3,30]]},"references-count":49,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2012,3,30]]}},"alternative-id":["10.1108\/10662241211214566"],"URL":"https:\/\/doi.org\/10.1108\/10662241211214566","relation":{},"ISSN":["1066-2243"],"issn-type":[{"value":"1066-2243","type":"print"}],"subject":[],"published":{"date-parts":[[2012,3,30]]}}}