{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,7]],"date-time":"2026-02-07T17:24:07Z","timestamp":1770485047668,"version":"3.49.0"},"reference-count":76,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2013,1,25]],"date-time":"2013-01-25T00:00:00Z","timestamp":1359072000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013,1,25]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>This study aims to examine the impact of cultural orientation on consumer perceptions regarding the ethics of online retailers (CPEOR), and to understand the influence of CPEOR on e\u2010loyalty intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The paper operationalizes Rom\u00e1n's CPEOR scale and Triandis\u2019 individuality and collectivism typology. A valid sample of 949 respondents is collected via an online survey.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Consumers with horizontal individualism, and with horizontal and vertical collectivism tend to hold higher perceptions of e\u2010retailers\u2019 ethics. The higher consumers perceive positive CPEOR, the more they tend to purchase from the same online sellers.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Multinational enterprises must understand the possible effects of cultural context on consumer attitudes of e\u2010retailers\u2019 ethics before they can create successful marketing strategies. Additionally, if e\u2010retailers maintain shopping situations where transactions are secure, private, and certain, e\u2010shoppers are more likely to be inspired to repurchase from the same vendors.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The CPEOR scale, which includes security, privacy, non\u2010deception and fulfillment dimension, is greater completeness to evaluate consumer perceptions of e\u2010retailers\u2019 ethics than scales using a unidimensional approach. This study further examines both individualism and collectivism at the individual level, which is rare in the existing literature.<\/jats:p><\/jats:sec>","DOI":"10.1108\/10662241311295773","type":"journal-article","created":{"date-parts":[[2013,3,26]],"date-time":"2013-03-26T10:08:58Z","timestamp":1364292538000},"page":"47-68","source":"Crossref","is-referenced-by-count":68,"title":["Online shoppers\u2019 perceptions of e\u2010retailers\u2019 ethics, cultural orientation, and loyalty"],"prefix":"10.1108","volume":"23","author":[{"given":"Long\u2010Chuan","family":"Lu","sequence":"first","affiliation":[]},{"given":"Hsiu\u2010Hua","family":"Chang","sequence":"additional","affiliation":[]},{"given":"Shih\u2010Ting","family":"Yu","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022012320175261000_b1","unstructured":"Akbar, M. and Parvez, N. 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