{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:54:23Z","timestamp":1754157263721,"version":"3.41.2"},"reference-count":2,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[1997,3,1]],"date-time":"1997-03-01T00:00:00Z","timestamp":857174400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[1997,3,1]]},"abstract":"<jats:p>Explores the problems of \u201ccounting\u201d hits and visits to Web sites on the World Wide Web. Nominally, cyberspace offers unrivalled monitoring and tracking potential when compared with other marketing media. However, further inspection reveals some complicating factors. Identifies the phenomenon of cache memory, the use of proxy servers and trawler software and explores their influence on under\u2010 and over\u2010counting. Drawing on the hierarchy of effects model developed by Berthon <jats:italic>et al. <\/jats:italic>(1996), presents a series of correction factors. Concludes that the problem of accurate counting on the Web is a new manifestation of an old problem: old wine in new bottles.<\/jats:p>","DOI":"10.1108\/10662249710159791","type":"journal-article","created":{"date-parts":[[2002,7,27]],"date-time":"2002-07-27T02:08:10Z","timestamp":1027735690000},"page":"5-8","source":"Crossref","is-referenced-by-count":14,"title":["Visits, hits, caching and counting on the World Wide Web: old wine in new bottles?"],"prefix":"10.1108","volume":"7","author":[{"given":"Pierre","family":"Berthon","sequence":"first","affiliation":[]},{"given":"Leyland","family":"Pitt","sequence":"additional","affiliation":[]},{"given":"Gerard","family":"Prendergast","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022032220215078400_b1","unstructured":"Berthon, P., Pitt, L. and Watson, R. (1996, \u201cThe World Wide Web as an advertising medium: towards an understanding of conversion efficiency, \u201d Journal of Advertising Research, January\u2010February, pp. 43\u201054."},{"key":"key2022032220215078400_b2","doi-asserted-by":"crossref","unstructured":"Gopalakrishna, S. and Lilien, G.L. (1995, \u201cA three\u2010stage model of industrial trade show performance, \u201d Marketing Science, Vol. 14 No. 1, Winter, pp. 22\u201042.","DOI":"10.1287\/mksc.14.1.22"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/10662249710159791","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662249710159791\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662249710159791\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:40:48Z","timestamp":1753400448000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/7\/1\/5-8\/181632"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[1997,3,1]]},"references-count":2,"journal-issue":{"issue":"1","published-print":{"date-parts":[[1997,3,1]]}},"alternative-id":["10.1108\/10662249710159791"],"URL":"https:\/\/doi.org\/10.1108\/10662249710159791","relation":{},"ISSN":["1066-2243"],"issn-type":[{"type":"print","value":"1066-2243"}],"subject":[],"published":{"date-parts":[[1997,3,1]]}}}