{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,11]],"date-time":"2026-02-11T08:44:40Z","timestamp":1770799480057,"version":"3.50.0"},"reference-count":18,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[1999,5,1]],"date-time":"1999-05-01T00:00:00Z","timestamp":925516800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[1999,5,1]]},"abstract":"<jats:p>This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print advertisement. A content analysis of 1,249 ads in 20 magazines found: 42 percent included Web addresses; <jats:italic>Business Week <\/jats:italic>ads were most likely to include Web addresses; 98 percent of print advertisements for autos included Web addresses, while office equipment advertisements (including computer ads) included Web addresses only 10 percent of the time; and that 68 percent of Web sites were used to develop a database of potential customers.<\/jats:p>","DOI":"10.1108\/10662249910264846","type":"journal-article","created":{"date-parts":[[2002,7,27]],"date-time":"2002-07-27T02:08:10Z","timestamp":1027735690000},"page":"93-99","source":"Crossref","is-referenced-by-count":20,"title":["Corporate Web sites in traditional print advertisements"],"prefix":"10.1108","volume":"9","author":[{"given":"Carol J.","family":"Pardun","sequence":"first","affiliation":[]},{"given":"Larry","family":"Lamb","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022020520453680200_b1","unstructured":"Aikat, D. (1998), Dead Tree Edition, UNC School of Journalism and Mass Communication, Chapel Hill, pp. 128\u20109."},{"key":"key2022020520453680200_b2","unstructured":"Business Week (1997), \u201cInternet communities\u201d, May 5, pp. 64\u201088."},{"key":"key2022020520453680200_b3","unstructured":"Doyle, B., Modahl, M.A. and Abbott, B. (1997a), \u201cWhat advertising works\u201d, Media Week, May 5, Vol. 7 No. 18."},{"key":"key2022020520453680200_b4","unstructured":"Doyle, B., Modahl, M.A. and Abbott, B. (1997b), \u201cMedia and technology strategies\u201d, The Forrester Report, Vol. 1 No. 7, March, pp. 1\u201016."},{"key":"key2022020520453680200_b5","unstructured":"The Economist(1997), \u201cTremble, everyone: whatever industry you are in, electronic commerce will shake you up\u201d, May 10, pp. 10\u201014."},{"key":"key2022020520453680200_b6","unstructured":"Faigin, T. (1997), \u201cUsing the Web as a marketing tool: introducing a new medium into the media mix\u201d, IMC Research Journal, Spring, Vol. 3 No. 1, pp. 40\u201053."},{"key":"key2022020520453680200_b7","doi-asserted-by":"crossref","unstructured":"Huhmann, B.A. and Brotherton, T.P. (1997), \u201cA content analysis of guilt appeals in popular magazine advertisements\u201d, Journal of Advertising, Vol. 26 No. 2, pp. 35\u201045.","DOI":"10.1080\/00913367.1997.10673521"},{"key":"key2022020520453680200_b8","unstructured":"Jerram, P. (1997), \u201cEnergize your brand\u201d, New Media, June 2, pp. 35\u201042."},{"key":"key2022020520453680200_b9","doi-asserted-by":"crossref","unstructured":"Kolbe, R.H. and Albanese, P.J. (1996), \u201cMan to man: a content analysis of sole\u2010male images in male\u2010audience magazines\u201d, Journal of Advertising, Vol. 25 No. 4, pp. 1\u201020.","DOI":"10.1080\/00913367.1996.10673509"},{"key":"key2022020520453680200_b10","unstructured":"Li, H., and Colye, J. (1997), \u201cDeterminants of purchases on the World Wide Web\u201d, in Macklin, C.E. (Ed.), Proceedings of the 1997 Conference of the American Academy of Advertising, [abstract], p. 229."},{"key":"key2022020520453680200_b11","unstructured":"Moon, M. (1998), \u201cHitting your target: seven strategies for Web\u2010integrated marketing\u201d, New Media, May 5, pp. 40\u201050."},{"key":"key2022020520453680200_b12","unstructured":"Peppers, D. (1995), \u201cHow technology has changed marketing\u201d, Forbes, April 10, Vol. 155 No. 8."},{"key":"key2022020520453680200_b13","unstructured":"Petersen, A. (1997), \u201cOnline: the quest to make URLs look cool in ads\u201d, The Wall Street Journal, February 26, Sec. B, p.1."},{"key":"key2022020520453680200_b14","unstructured":"Raman, N.V. (1997), \u201cWandering the Web\u201d, in Macklin, C.E. (Ed.), Proceedings of the 1997 Conference of the American Academy of Advertising, pp. 224\u20108."},{"key":"key2022020520453680200_b15","unstructured":"Robinson, K.S. and Kaye, B.K. (1997), \u201cDetermining the strength of new technology: the World Wide Web\u2019s effect on the advertising industry\u201d, in Macklin, C.E. (Ed.), Proceedings of the 1997 Conference of the American Academy of Advertising, pp. 217\u201023."},{"key":"key2022020520453680200_b16","unstructured":"Sullivan, R. (1997), \u201cwww.sell\u2010me\u2010please.com\u201d, Sales & Marketing Management, August, p. 44."},{"key":"key2022020520453680200_b17","doi-asserted-by":"crossref","unstructured":"White, G.K. and Manning, B. J. (1998), \u201cCommercial WWW site appeal: how does it affect online food and drink consumers\u2019 purchasing behavior?\u201d, Internet Research: Electronic Networking Applications and Policy, Vol. 8 No. 1, pp. 32\u20108.","DOI":"10.1108\/10662249810368860"},{"key":"key2022020520453680200_b18","unstructured":"Wright, J.W. (Ed.) (1994), The Universal Almanac, Andrews and McMeel, Kansas City, KS."}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/10662249910264846","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662249910264846\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/10662249910264846\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:40:59Z","timestamp":1753400459000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/9\/2\/93-99\/177016"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[1999,5,1]]},"references-count":18,"journal-issue":{"issue":"2","published-print":{"date-parts":[[1999,5,1]]}},"alternative-id":["10.1108\/10662249910264846"],"URL":"https:\/\/doi.org\/10.1108\/10662249910264846","relation":{},"ISSN":["1066-2243"],"issn-type":[{"value":"1066-2243","type":"print"}],"subject":[],"published":{"date-parts":[[1999,5,1]]}}}