{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T18:05:36Z","timestamp":1754157936664,"version":"3.41.2"},"reference-count":30,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2010,5,4]],"date-time":"2010-05-04T00:00:00Z","timestamp":1272931200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,5,4]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to present an exploratory analysis of how key actors in three New Zealand regional tourism organizations interpret various local and general contextual conditions in accounting for website development, and how such sense\u2010making is likely to have shaped the configuration of generic web technology in each organization.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>Narrative analysis of accounts provided by key actors involved in website development planning and decision\u2010making in three small tourism organizations is used. Where possible, the narrative analysis was supplemented by document review and interviews with other organizational stakeholders.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Despite their ostensibly similar roles, the three organizations developed websites that exhibited significant variation in scope, functionality and sophistication. The analysis suggests that much of this local variation in website form and function was the result of how the general managers (GMs) in these organizations, acting as \u201cconfigurational intrapreneurs\u201d in website development, interpreted contextual \u201cconditions of possibility\u201d in which their organizations were situated.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>As analysis occurred after website development, recourse is made to development narratives authored in an interview setting by the GMs of the three organizations studied. It is argued that the sense\u2010making occurring in these situated narratives reflects the sense\u2010giving performed by these key actors during the website development process.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The study suggests that how specific conditions of possibility are perceived and mobilized by influential actors plays an important role in shaping the technological outcome of website development, particularly in small organizations. It demonstrates the utility of analysing the sense\u2010making processes inherent in narratives of information systems development as a way of understanding the strategic development and use of such systems.<\/jats:p><\/jats:sec>","DOI":"10.1108\/13287261011042903","type":"journal-article","created":{"date-parts":[[2010,5,8]],"date-time":"2010-05-08T07:06:40Z","timestamp":1273302400000},"page":"88-104","source":"Crossref","is-referenced-by-count":1,"title":["Making sense of context"],"prefix":"10.1108","volume":"12","author":[{"given":"Bill","family":"Doolin","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2022020220180396400_b1","doi-asserted-by":"crossref","unstructured":"Alvesson, M. and Robertson, M. 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