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By focusing on the \u201csocial side\u201d of KM, it is proposed that different KM orientations can emerge as a result of higher or lower emphasis on both cultural and structural enablers. These KM orientations generate specific potential to manage the tension and paradox of managing both knowledge exploration and knowledge exploitation knowledge during product development.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p><jats:italic>Empirical evidence is provided by performing survey research with data collected from 80 product development projects developed in Spain.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p><jats:italic>Results show that product development efforts can show three different KM orientations that significantly differ in their results in terms of knowledge exploration and, specially, knowledge exploitation. Moreover, product development requires a symbiosis between both cultural and structural enablers to best manage the paradox of exploration and exploitation.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p><jats:italic>The measurement items used can realistically be thought of as only proxies for an underlying and latent phenomenon that is neither fully nor easily measurable. Together with it, replies from multiple respondents would have ruled out potential drawbacks.<\/jats:italic><\/jats:p><\/jats:sec>","DOI":"10.1108\/13673270910962941","type":"journal-article","created":{"date-parts":[[2009,5,30]],"date-time":"2009-05-30T07:03:22Z","timestamp":1243667002000},"page":"157-170","source":"Crossref","is-referenced-by-count":52,"title":["Managing the knowledge paradox in product development"],"prefix":"10.1108","volume":"13","author":[{"given":"Isabel M.","family":"Prieto","sequence":"first","affiliation":[]},{"given":"Elena","family":"Revilla","sequence":"additional","affiliation":[]},{"given":"Beatriz","family":"Rodr\u00edguez\u2010Prado","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022031020460678900_b46","doi-asserted-by":"crossref","unstructured":"Adams, M.E., Day, M.E., Day, G.S. and Dougherty, D. 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