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Drawing on a large sample of Japanese respondents, a taxonomy based on levels of organizational social capital and innovativeness was used to assess the moderating effects of social capital and innovativeness on social network productivity.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p><jats:italic>SNS were found to mildly improve efficiency in accessing knowledge or in increasing the number of business contacts. More importantly, this study reveals that in using intranet\u2010based SNS, companies with both higher social capital and innovativeness displayed higher social network productivity.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p><jats:italic>The use of SNS was treated implicitly and should therefore be measured independently, and detailed data on the respondents' organizations would be useful to reveal organizational clusters.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p><jats:italic>Because fostering social capital and innovativeness rests largely on the firm's organizational culture, leaders who want to implement SNS effectively should pay special attention to the culture of their organization.<\/jats:italic><\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p><jats:italic>In the use of business SNS, practitioners need to consider particular organizational characteristics that may affect the effectiveness of intranet\u2010based SNS.<\/jats:italic><\/jats:p><\/jats:sec>","DOI":"10.1108\/13673271011084934","type":"journal-article","created":{"date-parts":[[2010,10,9]],"date-time":"2010-10-09T07:04:41Z","timestamp":1286607881000},"page":"910-927","source":"Crossref","is-referenced-by-count":30,"title":["Social network productivity in the use of SNS"],"prefix":"10.1108","volume":"14","author":[{"given":"R\u00e9my","family":"Magnier\u2010Watanabe","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michiko","family":"Yoshida","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tomoaki","family":"Watanabe","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022012420324913600_b1","doi-asserted-by":"crossref","unstructured":"Adler, P.S. and Kwon, S. 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