{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T18:07:15Z","timestamp":1754158035269,"version":"3.41.2"},"reference-count":27,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2006,5,1]],"date-time":"2006-05-01T00:00:00Z","timestamp":1146441600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2006,5,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The paper presents an exploratory study to investigate the impact of B2e MI applications and, in particular, an empirical analysis of the main features of Italian B2e MI applications for automating sales\u2010 and field\u2010force activities.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The study has been carried out with 16 case studies of B2e MI applications employed in different Italian companies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The paper describes the main features and impacts of the applications, showing how the network is utilized, how the device and the usage mode (online or offline) affect these applications and indicating the major opportunities for improvement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Some indications for management regarding B2e mobile applications are the need: to develop simple applications; and to start mobilizing the sales\u2010force, because this provides faster pay\u2010back and easiest implementation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper provides material to illustrate the current situation and serve as a starting point for scientific analysis. Findings regarding the use of mobile phones and mobile networks as compared to fixed\u2010line solutions are presented and explained. Differences in the use patterns of the applications are also discussed with real case examples.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14637150610667999","type":"journal-article","created":{"date-parts":[[2006,7,4]],"date-time":"2006-07-04T06:07:04Z","timestamp":1151993224000},"page":"330-343","source":"Crossref","is-referenced-by-count":18,"title":["B2e mobile internet: an exploratory study of Italian applications"],"prefix":"10.1108","volume":"12","author":[{"given":"Andrea","family":"Rangone","sequence":"first","affiliation":[]},{"given":"Filippo Maria","family":"Renga","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030820112607100_b1","unstructured":"Accenture (2001), \u201cWill trends in the wireless world take your business by surprise?\u201d, available at: www.accenture.com (accessed 17 April)."},{"key":"key2022030820112607100_b2","unstructured":"Air 2 Web (2002), \u201cMobilizing the enterprise 2002\u201d, available at: www.air2web.com (accessed April 2001)."},{"key":"key2022030820112607100_b3","unstructured":"BenMoussa, C. 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