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For building the model (i.e. the design science artifact in this research), the authors followed three iterations: literature review analysis; semi\u2010structured interviews analyzed through content analysis; and examination of real\u2010life case studies. But for evaluating the model, the authors utilized the NTT DoCoMo's i\u2010mode case.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>This paper puts forward a novel model for engineering value networks of mobile innovations. This model is composed of seven design constructs and their relationships. The developed model is argued to provide significant utility for telecoms in helping them to identify and design powerful value networks following a systematic and practical approach.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The data sources is somewhat limited and the sample is somewhat small which may result in lack of sufficient statistical power. Moreover, the analysis may have overlooked some important concepts and theories related to innovations and value networks.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This study contributes to the current body of knowledge about how telecoms can best analyze and design their value networks in an approach that maximizes the potential of developing innovative mobile data services.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14637151311308349","type":"journal-article","created":{"date-parts":[[2013,4,18]],"date-time":"2013-04-18T12:14:43Z","timestamp":1366287283000},"page":"336-363","source":"Crossref","is-referenced-by-count":16,"title":["Engineering innovative mobile data services"],"prefix":"10.1108","volume":"19","author":[{"given":"Mutaz M.","family":"Al\u2010Debei","sequence":"first","affiliation":[]},{"given":"Enas","family":"Al\u2010Lozi","sequence":"additional","affiliation":[]},{"given":"Guy","family":"Fitzgerald","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022020119481767900_b1","doi-asserted-by":"crossref","unstructured":"Abernathy, W.J. and Clark, K.B. 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