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Thus, a multi\u2010sample analysis has been developed to study the significance of the effect on industry. Data were collected using e\u2010mail and post\u2010mail survey.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The findings show that there are several factors influencing the acceptance process, such as ease of use and usefulness, but their effect depends on the industry in which the organisation operates. Likewise, greater experience in technology \u2013 which is the case for some sectors \u2013 facilitates the acceptance of IT.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>Managers should be aware that the synergies gained through their economic activity must be applied to adopt more new online business management applications, as this will help them to improve their competitiveness.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>In contrast to other studies which analyse employee behaviour, this paper describes the technology acceptance process establishing the perceptions of the manager decision maker in the company, a perspective which increases the explanatory power of the models, and permits some of its weaknesses to be resolved. Moreover, the moderating effect of the industry has been empirically tested for a group of firms and variables which have rarely been analysed previously.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14684520610716162","type":"journal-article","created":{"date-parts":[[2007,1,15]],"date-time":"2007-01-15T14:02:32Z","timestamp":1168869752000},"page":"681-698","source":"Crossref","is-referenced-by-count":11,"title":["Analysis of the moderating effect of industry on online behaviour"],"prefix":"10.1108","volume":"30","author":[{"given":"Blanca","family":"Hern\u00e1ndez Ortega","sequence":"first","affiliation":[]},{"given":"Julio","family":"Jim\u00e9nez Martinez","sequence":"additional","affiliation":[]},{"given":"M.","family":"Jos\u00e9 Mart\u00edn De Hoyos","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022021020421629900_b1","doi-asserted-by":"crossref","unstructured":"Adams, D.A., Nelson, R.R. and Todd, P.A. 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