{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,21]],"date-time":"2025-10-21T15:03:37Z","timestamp":1761059017766,"version":"3.41.2"},"reference-count":35,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2010,2,23]],"date-time":"2010-02-23T00:00:00Z","timestamp":1266883200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,2,23]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to explore the relationship between cognitive style, user personality and perceived multimedia quality.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>This paper used Cognitive Style Analysis and an adapted Myers\u2010Briggs questionnaire to assess cognitive style and user personality respectively. It also used an adapted Quality of Perception metric to assess user\u2010perceived multimedia quality.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The research shows that personality type and user cognitive style affects information assimilation, self\u2010perceived achievement and student level of confidence.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>This work suggests a number of practical recommendations to support the consideration of personality and cognitive style in preparation of educational multimedia material.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This paper provides consideration of personality and cognitive style, and the impact that they have on user multimedia perception.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14684521011024119","type":"journal-article","created":{"date-parts":[[2010,2,20]],"date-time":"2010-02-20T07:04:55Z","timestamp":1266649495000},"page":"39-58","source":"Crossref","is-referenced-by-count":15,"title":["Cognitive style and personality: impact on multimedia perception"],"prefix":"10.1108","volume":"34","author":[{"given":"Stephen R.","family":"Gulliver","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"George","family":"Ghinea","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022021820153862500_b2","doi-asserted-by":"crossref","unstructured":"Agnihotri, L., Kender, J.R., Dimitrova, N. and Zimmerman, J. (2005), \u201cUser study for generating personalized summary profiles\u201d, paper presented at the IEEE International Conference on Multimedia and Expo, Amsterdam, 6\u20109 July, pp. 1094\u20107.","DOI":"10.1109\/ICME.2005.1521616"},{"key":"key2022021820153862500_b1","doi-asserted-by":"crossref","unstructured":"Apteker, R.T., Fisher, J.A., Kisimov, V.S. and Neishlos, H. (1995), \u201cVideo acceptability and frame rate\u201d, IEEE Multimedia, Vol. 2 No. 3, pp. 32\u201040.","DOI":"10.1109\/93.410510"},{"key":"key2022021820153862500_b3","unstructured":"Barber, P.J. and Laws, J.V. (1994), \u201cImage quality and video communication\u201d, in Damper, R.I., Hall, W. and Richards, J.W. (Eds), Multimedia Technologies and Future Applications: Proceedings of the IEEE International Symposium, Pentech Press, London, pp. 163\u201078."},{"key":"key2022021820153862500_b4","doi-asserted-by":"crossref","unstructured":"Browell, S. (1996), \u201cUsing and producing multimedia\u201d, Industrial and Commercial Training, Vol. 28 No. 7, pp. 9\u201015.","DOI":"10.1108\/00197859610130758"},{"key":"key2022021820153862500_b5","unstructured":"Cattell, R.B., Eber, H.W. and Tatsuoka, M.M. (1980), Handbook for the Sixteen Personality Factor Questionnaire (16PF), Institute for Personality and Ability Testing, Champaign, IL."},{"key":"key2022021820153862500_b6","doi-asserted-by":"crossref","unstructured":"Costa, P.T. Jr and McCrae, R.R. (1985), The NEO Personality Inventory Manual, Psychological Assessment Resources, Odessa, FL.","DOI":"10.1037\/t07564-000"},{"key":"key2022021820153862500_b7","unstructured":"Ford, N. and Chen, S.Y. (2000), \u201cIndividual differences, hypermedia navigation and learning: an empirical study\u201d, Journal of Educational Multimedia and Hypermedia, Vol. 9 No. 4, pp. 281\u2010312."},{"key":"key2022021820153862500_b8","doi-asserted-by":"crossref","unstructured":"Ghinea, G. and Chen, S. (2003), \u201cThe impact of cognitive styles on perceptual distributed multimedia quality\u201d, British Journal of Educational Technology, Vol. 34 No. 4, pp. 393\u2010406.","DOI":"10.1111\/1467-8535.00337"},{"key":"key2022021820153862500_b9","doi-asserted-by":"crossref","unstructured":"Ghinea, G. and Chen, S. (2006), \u201cPerceived quality of multimedia educational content: a cognitive style approach\u201d, Multimedia Systems, Vol. 11 No. 3, pp. 271\u20109.","DOI":"10.1007\/s00530-005-0007-8"},{"key":"key2022021820153862500_b10","doi-asserted-by":"crossref","unstructured":"Ghinea, G. and Thomas, J.P. (1998), \u201cQoS impact on user perception and understanding of multimedia video clips\u201d, Proceedings of the Sixth ACM International Conference on Multimedia, ACM, New York, NY, pp. 49\u201054.","DOI":"10.1145\/290747.290754"},{"key":"key2022021820153862500_b11","doi-asserted-by":"crossref","unstructured":"Ghinea, G., Thomas, J.P. and Fish, R.S. (1999), \u201cQuality of perception to quality of service mapping using a dynamically reconfigurable communication system\u201d, paper presented at the Global Telecommunications Conference, Rio de Janeiro, 5\u20109 December, Vol. 4, IEEE, Washington, DC, pp. 2061\u20105.","DOI":"10.1109\/GLOCOM.1999.827567"},{"key":"key2022021820153862500_b14","doi-asserted-by":"crossref","unstructured":"Goldberg, L.R. (1990), \u201cAn alternative \u2018description of personality\u2019: the big\u2010five factor structure\u201d, Journal of Personality and Social Psychology, Vol. 59, pp. 1216\u201029.","DOI":"10.1037\/0022-3514.59.6.1216"},{"key":"key2022021820153862500_b12","doi-asserted-by":"crossref","unstructured":"Grimley, M. (2007), \u201cLearning from multimedia materials: the relative impact of individual differences\u201d, Educational Psychology, Vol. 2 No. 4, pp. 465\u201085.","DOI":"10.1080\/01443410601159795"},{"key":"key2022021820153862500_b13","doi-asserted-by":"crossref","unstructured":"Gulliver, S.R. and Ghinea, G. (2009), \u201cA perceptual comparison of empirical and predictive region\u2010of\u2010interest video\u201d, IEEE Transactions on Systems, Man and Cybernetics, Part A, Vol. 39 No. 4, pp. 1\u201011.","DOI":"10.1109\/TSMCA.2009.2019893"},{"key":"key2022021820153862500_b15","unstructured":"Haines, R.F., Grant, T., Chuang, S., Phillips, E., Hiatt, J. and Shabot, M.M. (1997), Acceptability of Compressed Video for Remote Laparoscopy Viewing, NASA Ames Research Center, Moffett Field, CA, available at: http:\/\/ic.arc.nasa.gov\/ic\/projects\/Telesurgery\/ (accessed 21 May 2007)."},{"key":"key2022021820153862500_b16","unstructured":"Hunsley, J., Lee, C.M. and Wood, J.M. (2004), \u201cControversial and questionable assessment techniques\u201d, in Lilienfeld, S.O., Lohr, J.M. and Lynn, S.J. (Eds), Science and Pseudoscience in Clinical Psychology, Guilford Press, New York, NY, pp. 39\u201076."},{"key":"key2022021820153862500_b18","doi-asserted-by":"crossref","unstructured":"Jumisko\u2010Pyykk\u00f6, S. (2008), \u201cI would like to see the subtitles and the face or at least hear the voice: effects of picture ratio and audio\u2010video bitrate ratio on perception of quality in mobile television\u201d, Multimedia Tools and Applications, Vol. 36 Nos 1\u20102, pp. 167\u201084.","DOI":"10.1007\/s11042-006-0080-9"},{"key":"key2022021820153862500_b17","unstructured":"Jung, C.G. (1971), \u201cPsychological types\u201d, Collected Works of C.G. Jung, Volume 6, Princeton University Press, Princeton, NJ."},{"key":"key2022021820153862500_b19","doi-asserted-by":"crossref","unstructured":"Kies, J.K., Williges, R.C. and Rosson, M.B. (1997), \u201cEvaluating desktop video conferencing for distance learning\u201d, Computers & Education, Vol. 28 No. 2, pp. 79\u201091.","DOI":"10.1016\/S0360-1315(97)00004-3"},{"key":"key2022021820153862500_b20","unstructured":"Lawrence, G.D. and Martin, C.R. (2001), Building People, Building Programs: A Practitioner's Guide for Introducing the MBTI to Individuals and Organizations, Center for Applications of Psychological Type, Gainesville, FL."},{"key":"key2022021820153862500_b21","doi-asserted-by":"crossref","unstructured":"Li\u2010fang, Z. (2006), \u201cThinking styles and the big five personality traits revisited\u201d, Personality and Individual Differences, Vol. 40 No. 6, pp. 1177\u201087.","DOI":"10.1016\/j.paid.2005.10.011"},{"key":"key2022021820153862500_b22","doi-asserted-by":"crossref","unstructured":"McCrae, R.R. and Costa, P.T. (1989), \u201cReinterpreting the Myers\u2010Briggs Type Indicator from the perspective of the Five\u2010Factor Model of Personality\u201d, Journal of Personality, Vol. 57 No. 1, pp. 17\u201040.","DOI":"10.1111\/j.1467-6494.1989.tb00759.x"},{"key":"key2022021820153862500_b23","unstructured":"Mitchell, T., Chen, S. and Macredie, R. (2005), \u201cCognitive styles and adaptive web based learning\u201d, Psychology of Education Review, Vol. 29 No. 1, pp. 34\u201042."},{"key":"key2022021820153862500_b24","doi-asserted-by":"crossref","unstructured":"Myers, I.B. (1962), The Myers\u2010Briggs Type Indicator, Consulting Psychologists Press, Palo Alto, CA.","DOI":"10.1037\/14404-000"},{"key":"key2022021820153862500_b25","doi-asserted-by":"crossref","unstructured":"Neo, T.K. and Neo, M. (2004), \u201cClassroom innovation: engaging students in interactive multimedia learning\u201d, Campus\u2010Wide Information Systems, Vol. 22 No. 3, pp. 118\u201024.","DOI":"10.1108\/10650740410544018"},{"key":"key2022021820153862500_b26","doi-asserted-by":"crossref","unstructured":"Procter, R., Hartswood, M., McKinlay, A. and Gallacher, S. (1999), \u201cAn investigation of the influence of network quality of service on the effectiveness of multimedia communication\u201d, Proceedings of the International ACM SIGGROUP Conference on Supporting Group Work, ACM, New York, NY, pp. 160\u20108.","DOI":"10.1145\/320297.320315"},{"key":"key2022021820153862500_b32","unstructured":"Reuther, A.I. and Meyer, D.G. (2002), \u201cThe effect of personality type on the usage of a multimedia engineering education system\u201d, paper presented at the Frontiers in Education 32nd Annual Conference, Vol. 1 T3A, pp. 7\u201012."},{"key":"key2022021820153862500_b35","doi-asserted-by":"crossref","unstructured":"Riding, R.J. and Grimley, M. (1999), \u201cCognitive style, gender and learning from multi\u2010media\u201d, British Journal of Educational Technology, Vol. 30 No. 1, pp. 43\u201056.","DOI":"10.1111\/1467-8535.00089"},{"key":"key2022021820153862500_b27","unstructured":"Riding, R. and Rayner, S. (2000), International Perspectives on Individual Differences: Vol 1 (Contemporary Studies in Second Language Learning), Ablex Publishing Corporation, Westport, CT."},{"key":"key2022021820153862500_b28","doi-asserted-by":"crossref","unstructured":"Sadler\u2010Smith, E. and Riding, R. (2004), \u201cCognitive style and instructional preferences\u201d, Instructional Science, Vol. 27 No. 5, pp. 355\u201071.","DOI":"10.1007\/BF00892031"},{"key":"key2022021820153862500_b29","doi-asserted-by":"crossref","unstructured":"Serif, T., Gulliver, S.R. and Ghinea, G. (2004), \u201cInfotainment across access devices: the perceptual impact of multimedia QoS\u201d, Symposium on Applied Computing, ACM, New York, NY, pp. 1580\u20105.","DOI":"10.1145\/967900.968216"},{"key":"key2022021820153862500_b30","unstructured":"Stice, J.E. (1987), \u201cUsing Kolb's learning cycle to improve student learning\u201d, Engineering Education, Vol. 77 No. 29, pp. 1\u2010296."},{"key":"key2022021820153862500_b31","doi-asserted-by":"crossref","unstructured":"Stricker, L.J. and Ross, J. (1964), \u201cAn assessment of some structural properties of the Jungian Personality Typology\u201d, Journal of Abnormal and Social Psychology, Vol. 68 No. 1, pp. 62\u201071.","DOI":"10.1037\/h0043580"},{"key":"key2022021820153862500_b33","doi-asserted-by":"crossref","unstructured":"Wilson, G.M. and Sasse, M.A. (2000), \u201cListen to your heart rate: counting the cost of media quality\u201d, in Paiva, A.M. (Ed.), Affective Interactions: Towards a New Generation of Computer Interfaces, Springer, Berlin, pp. 9\u201020.","DOI":"10.1007\/10720296_2"},{"key":"key2022021820153862500_b34","doi-asserted-by":"crossref","unstructured":"Witkin, H.A., Moore, C.A., Goodenough, D.R. and Cox, P.W. (1977), \u201cField\u2010dependent and field independent cognitive styles and their educational implications\u201d, Review of Educational Research, Vol. 47 No. 1, pp. 1\u201064.","DOI":"10.3102\/00346543047001001"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/14684521011024119","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/14684521011024119\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/14684521011024119\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,25]],"date-time":"2025-07-25T00:41:25Z","timestamp":1753404085000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/34\/1\/39-58\/314355"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,2,23]]},"references-count":35,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2010,2,23]]}},"alternative-id":["10.1108\/14684521011024119"],"URL":"https:\/\/doi.org\/10.1108\/14684521011024119","relation":{},"ISSN":["1468-4527"],"issn-type":[{"type":"print","value":"1468-4527"}],"subject":[],"published":{"date-parts":[[2010,2,23]]}}}