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The weather factors include rain, snow, cloud cover, and the calendar factors include seasons and holidays in order to test the proposed model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Using data from the Korea Tourism Organisation and the Korean Meteorological Administration, the results show that when it was rainy, cloudy, summer or a workday, the number of visitors to the tourism information web site was higher.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The results provide managers involved in the tourism industry with useful insights for effective use of web sites by running them more efficiently and setting up appropriate marketing strategies in terms of the weather and calendar variables.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14684521011024164","type":"journal-article","created":{"date-parts":[[2010,2,20]],"date-time":"2010-02-20T07:04:57Z","timestamp":1266649497000},"page":"127-144","source":"Crossref","is-referenced-by-count":5,"title":["An exploratory study of the weather and calendar effects on tourism web site usage"],"prefix":"10.1108","volume":"34","author":[{"given":"Gyoo","family":"Gun Lim","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Do","family":"Hyun Kim","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Minnseok","family":"Choi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jin H.","family":"Choi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kun","family":"Chang Lee","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022031620170923700_b1","doi-asserted-by":"crossref","unstructured":"Agnew, M.D. and Thones, J.E. 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