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First, that visual aesthetics and usability have a significant effect on the desire to continue using online services. Second, that ego\u2010involvement becomes an important quasi\u2010moderator when engaging in web\u2010based relationships. Third, that perceptions of aesthetics (and usability) more significantly influence highly\u2010involved users' commitment to hedonic (utilitarian) online services than their commitment to instrumental (hedonic) services. Fourth, the influences of aesthetics on usability reflect the benefits that web information systems (WIS) offer.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The model does not include all the relevant variables. Additional studies are required to validate these results.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>This study serves to enhance the aesthetics\u2010usability\u2010commitment framework to assess the long\u2010term viability of online services, and to appraise its validity via utilitarian and hedonic services. Designers could customise the WIS by taking into account ego\u2010involvement and the site's intended purpose.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>A review of the relationships between commitment, involvement and web atmosphere concerning hedonic and utilitarian online services reveals that there are still very few studies that analyse their quasi\u2010moderating effects. This research will help to fill this gap, by analysing the examples of electronic banking services and virtual travel communities to represent the utilitarian and hedonic benefits respectively.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14684521111128005","type":"journal-article","created":{"date-parts":[[2011,4,9]],"date-time":"2011-04-09T07:15:41Z","timestamp":1302333341000},"page":"194-216","source":"Crossref","is-referenced-by-count":19,"title":["The interaction effects of ego involvement on the relationships between aesthetics, usability and commitment"],"prefix":"10.1108","volume":"35","author":[{"given":"Manuel J.","family":"S\u00e1nchez\u2010Franco","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"F\u00e9lix A.","family":"Mart\u00edn\u2010Velicia","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022020720185060500_b1","doi-asserted-by":"crossref","unstructured":"Babin, B.J., Darden, W.R. and Griffin, M. 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