{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,18]],"date-time":"2026-08-18T00:03:35Z","timestamp":1787011415070,"version":"build-2736575974"},"reference-count":118,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2011,6,21]],"date-time":"2011-06-21T00:00:00Z","timestamp":1308614400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,6,21]]},"abstract":"<jats:sec>\n                    <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n                    <jats:p>The purpose of this research is to examine the impact of e\u2010service quality, customer perceived value, and customer satisfaction on customer loyalty in an online shopping environment.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n                    <jats:p>There were two studies performed in this research. Study 1 validated the self\u2010regulating processes; Study 2 tested the moderating effects of customer perceived value between satisfaction and loyalty. Structural equation modelling techniques and linear hierarchical regression models were used to test the causal model.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n                    <jats:p>The study demonstrated that e\u2010service quality and customer perceived value influence customer satisfaction, and then influence customer loyalty. In addition this study found that customers with a high perceived value have a stronger relationship between satisfaction and customer loyalty than customers with a low perceived value.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title>\n                    <jats:p>We found that there are emotional and rational routes influencing customer loyalty in the online shopping process. This will contribute to other research that clarifies the influencing process of online shoppers' motivation and behaviour.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title>\n                    <jats:p>In the pre\u2010purchase stage, online retailers should focus on attracting consumers by the quality of e\u2010service. In the purchase stage, online retailers should address the emotional factors, such as customer satisfaction. In the post\u2010purchase stage, rational factors \u2013 such as customer perceived value \u2013 play important roles because they can strengthen the relationship between satisfaction and loyalty.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n                    <jats:p>This study viewed the purchase process as a different stage as consumers may make a choice at each of the purchase stages. Moreover this study found a way to examine the relationship between customer satisfaction and loyalty by exploring the moderating effects of customer perceived value.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/14684521111151414","type":"journal-article","created":{"date-parts":[[2011,7,25]],"date-time":"2011-07-25T10:41:40Z","timestamp":1311590500000},"page":"333-359","source":"Crossref","is-referenced-by-count":216,"title":["The moderating effect of customer perceived value on online shopping behaviour"],"prefix":"10.1108","volume":"35","author":[{"given":"Hsin","family":"Hsin Chang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hsin\u2010Wei","family":"Wang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2022031620511318300_b75","unstructured":"A.C. 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