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Then a method and three phases of measurement are proposed that combine the consistent fuzzy preference relations method with the analytic network process (ANP) technique, to evaluate e\u2010SQ by using senior experts who work at travel web site companies as research participants.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>First, this study discovered the interdependence perspective of criteria and sub\u2010criteria for e\u2010SQ evaluation. Second, it was found out that the weights of criteria and sub\u2010criteria have reverse situations after considering the interdependence perspective. Third, the findings indicate that the interdependence perspective among criteria and sub\u2010criteria should be taken into consideration, and the authors remind practitioners of the need to implement overall improvements instead of independently addressing each criterion or sub\u2010criterion of e\u2010SQ individually.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The authors propose a scientific and systematic method for e\u2010SQ evaluation that can enable managers of online web sites to determine the important factors, and further to achieve total e\u2010SQ control management. Moreover the proposed method can deal with imprecise information when evaluating e\u2010SQ, as well as considering interdependent relationships among factors, and is thus faster and more efficient at addressing the inconsistency problems involved in multiple decision making than conventional methods.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14684521211229057","type":"journal-article","created":{"date-parts":[[2012,4,28]],"date-time":"2012-04-28T07:27:54Z","timestamp":1335598074000},"page":"241-260","source":"Crossref","is-referenced-by-count":25,"title":["The multiple criteria and sub\u2010criteria for electronic service quality evaluation"],"prefix":"10.1108","volume":"36","author":[{"given":"Tsuen\u2010Ho","family":"Hsu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Li\u2010Chu","family":"Hung","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jia\u2010Wei","family":"Tang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022020120133630700_b1","doi-asserted-by":"crossref","unstructured":"Ahn, T., Ryu, S. and Han, I. 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