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The \u201canchor text,\u201d the clickable text of the hypertext link is another \u201cingredient\u201d in the ranking method. There are a number of cases where the public challenged the Google's ranking, by creating a so\u2010called \u201cGoogle bomb\u201d \u2013 creating links to pages they wanted to be highly ranked for given query. Google is chosen as the search engine, because it is currently by far the most popular search engine.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>PageRank, one of the major parameters of Google's ranking algorithm is described, and the author explains how this algorithm is exploited by communities of users to promote a certain web page for a specific query. This process is called \u201cGoogle bombing.\u201d Recent reaction of Google to this phenomenon is also described.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Specific examples of \u201caccomplished Google bombs\u201d show that the public is able to manipulate search results.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>Google, instead of being an unobtrusive information retrieval tool has become highly influential in the web scenery. Some users pay for search engine optimization, while others utilize the power of the crowd to influence Google's rankings. This paper supports the claims of Introna and Nissenbaum regarding the power of search engines.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14779960710837623","type":"journal-article","created":{"date-parts":[[2007,10,20]],"date-time":"2007-10-20T05:30:37Z","timestamp":1192858237000},"page":"155-166","source":"Crossref","is-referenced-by-count":13,"title":["Manipulating search engine algorithms: the case of Google"],"prefix":"10.1108","volume":"5","author":[{"given":"Judit","family":"Bar\u2010Ilan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022012620451442400_b1","unstructured":"Ashkenazi, J. 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