{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T02:02:54Z","timestamp":1760061774286,"version":"3.41.2"},"reference-count":11,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2012,5,11]],"date-time":"2012-05-11T00:00:00Z","timestamp":1336694400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012,5,11]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>Facebook users are both producers and consumers (i.e. \u201cprosumers\u201d), in the sense that they produce the disclosures that allow for Facebook's business success and they consume services. The purpose of this paper is to examine how best to characterize the commercialized and compliant members. The authors question the Facebook assertion that members knowingly and willingly approve of personal and commercial transparency and argue, instead, that complicity is engineered.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>A survey of Facebook users was conducted between December 2010 and April 2011 at one private and four public universities. Respondents were questioned about: the level of their consumer activity on Facebook; their knowledge of Facebook advertiser data sharing practices and their attitude toward such; their use of sharing restrictions and the groups targeted; and their assessment of transparency benefits versus reputation and consumer risks.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>No evidence was found to support the Facebook account of happy prosumers. Members reported that they avoided advertisements as much as possible and opposed data sharing\/selling practices. However, many respondents were found to be relatively uneducated and passive prosumers, and those expressing a high concern for privacy were no exception.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>Due to the nonprobability sampling method, the results may lack generalizability.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>To avoid unwanted commercialization, users of social networking sites must become more aware of data mining and privacy protocols, demand more protections, or switch to more prosumer\u2010friendly platforms.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper reports empirical findings on Facebook members' prosumption patterns and attitudes.<\/jats:p><\/jats:sec>","DOI":"10.1108\/14779961211226994","type":"journal-article","created":{"date-parts":[[2012,5,20]],"date-time":"2012-05-20T10:29:12Z","timestamp":1337509752000},"page":"82-92","source":"Crossref","is-referenced-by-count":22,"title":["Revealing the commercialized and compliant Facebook user"],"prefix":"10.1108","volume":"10","author":[{"given":"Stephen","family":"Lilley","sequence":"first","affiliation":[]},{"given":"Frances S.","family":"Grodzinsky","sequence":"additional","affiliation":[]},{"given":"Andra","family":"Gumbus","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022020320145885200_b1","unstructured":"Bourdieu, P. (1972), Outline of a Theory of Practice, Cambridge University Press, Cambridge."},{"key":"key2022020320145885200_b2","unstructured":"Giles, M. (2010), \u201cA world of connections: a special report on social networking\u201d, The Economist, January 8."},{"key":"key2022020320145885200_b3","unstructured":"Neff, J. (2010), \u201cWhat happens when Facebook trumps your brand site?\u201d, Advertising Age, Vol. 81 No. 30, pp. 2\u201022."},{"key":"key2022020320145885200_b4","unstructured":"Nussbaum, E. (2010), \u201cDefacebook: four young friends who are out to create a very different sort of social network\u201d, New York Magazine, October 4, pp. 130\u20104."},{"key":"key2022020320145885200_b5","doi-asserted-by":"crossref","unstructured":"Ritzer, G. and Jurgenson, N. (2010), \u201cProduction, consumption, prosumption\u201d, Journal of Consumer Culture, Vol. 1, pp. 13\u201036.","DOI":"10.1177\/1469540509354673"},{"key":"key2022020320145885200_b6","unstructured":"Rosen, J. (2010), \u201cThe end of forgetting\u201d, New York Times Magazine, July, pp. 30\u201045."},{"key":"key2022020320145885200_b7","unstructured":"Rosoff, M. (2011), Facebook will be Worth $234 Billion by 2015, Predicts Analyst, available at: www.businessinsider.com\/facebook\u2010will\u2010be\u2010worth\u2010234\u2010billion\u2010by\u20102015\u2010predicts\u2010analyst\u20102011\u20103 (accessed 20 May 2011)."},{"key":"key2022020320145885200_b8","unstructured":"Socialbakers (2011), Facebook Reaches 600 Million Users, available at: www.socialbakers.com\/blog\/100\u2010fracebook\u2010reaches\u2010another\u2010milestone\u2010600=million\u2010users\/ (accessed 20 May 2011)."},{"key":"key2022020320145885200_b10","unstructured":"Stone, B. (2009), \u201cIs Facebook growing up too fast?\u201d, New York Times, March 29, p. BU1."},{"key":"key2022020320145885200_b9","unstructured":"Stone, B. (2010), \u201cSell your friends: how Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since Google\u201d, Bloomberg Businessweek, October 3, pp. 64\u201072."},{"key":"key2022020320145885200_b11","unstructured":"Stross, R. (2009), \u201cWhen everyone's a friend, is anything private?\u201d, New York Times, March 7, p. BU3."}],"container-title":["Journal of Information, Communication and Ethics in Society"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/14779961211226994","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/14779961211226994\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/14779961211226994\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,25]],"date-time":"2025-07-25T00:13:19Z","timestamp":1753402399000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jices\/article\/10\/2\/82-92\/218312"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,5,11]]},"references-count":11,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2012,5,11]]}},"alternative-id":["10.1108\/14779961211226994"],"URL":"https:\/\/doi.org\/10.1108\/14779961211226994","relation":{},"ISSN":["1477-996X"],"issn-type":[{"type":"print","value":"1477-996X"}],"subject":[],"published":{"date-parts":[[2012,5,11]]}}}