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This assumption has been supported by some in the literature but has been questioned by a continuing body of contrary or indifferent evidence. The purpose of this paper is to improve the theoretical understanding of the variables influencing e\u2010learning effectiveness, the manner in which these variables have been studied to date, and to propose a suitable conceptual model of e\u2010learning effectiveness to aid its evaluation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The paper revisits and critically reviews major contributions to the e\u2010learning effectiveness literature.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Owing to a variety of issues prevalent in the literature, it is clear that the variables influencing effectiveness are multifarious and few researchers impose adequate controls or factor them into research designs. Drawing on the work of Dewey, Englebart, and Kaplan, a conceptual framework of e\u2010learning effectiveness is proposed. This model maps out the key variables involved in the study of e\u2010learning effectiveness and the interactions between variables.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>It is anticipated that such a model will assist researchers in developing future evaluative studies which are both sufficiently robust and holistic in design. It is also hypothesised that studies designed using the conceptual model will be more likely to yield results corroborating the ability of e\u2010learning to affect improvements in student learning.<\/jats:p><\/jats:sec>","DOI":"10.1108\/17415650911005375","type":"journal-article","created":{"date-parts":[[2009,10,17]],"date-time":"2009-10-17T07:02:32Z","timestamp":1255762952000},"page":"156-172","source":"Crossref","is-referenced-by-count":16,"title":["Revisiting e\u2010learning effectiveness: proposing a conceptual model"],"prefix":"10.1108","volume":"6","author":[{"given":"George","family":"Macgregor","sequence":"first","affiliation":[]},{"given":"James","family":"Turner","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022012320243987600_b1","unstructured":"Abraham, T. 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