{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T18:04:33Z","timestamp":1754157873137,"version":"3.41.2"},"reference-count":3,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2006,5,1]],"date-time":"2006-05-01T00:00:00Z","timestamp":1146441600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2006,5,1]]},"abstract":"<jats:p>Wireless technologies have enhanced applications mobility in no small way. They have created new and increasing number of human\u2010related challenges particularly in the areas of wireless\u2010based applications such as Mobile Marketing (Marketing). Bluetooth wireless technology is a completely new method through which devices within a short radius can communicate effectively. This paper explores wireless technologies world for marketing purposes, focusing on Bluetooth as an example to build a system that provides an interactive Bluetooth station for marketing purposes. The Bluetooth station includes Bluetooth profile (OBEX), server, and client applications.<\/jats:p>","DOI":"10.1108\/17440080680000107","type":"journal-article","created":{"date-parts":[[2010,6,5]],"date-time":"2010-06-05T07:15:44Z","timestamp":1275722144000},"page":"135-141","source":"Crossref","is-referenced-by-count":0,"title":["Broadcasting commercial advertising using bluetooth technology"],"prefix":"10.1108","volume":"2","author":[{"given":"Abdul","family":"Malik S. Al\u2010Salman","sequence":"first","affiliation":[]}],"member":"140","reference":[{"volume-title":"What are Bluetooth Profiles for? Prentice Hall Profes","year":"2001","author":"Bray","key":"p_6"},{"key":"p_64","unstructured":"Bluetooth Specifications version 1.2: BaseBand Specifications, p.55"},{"volume-title":"Al-Salman is an associate professor and the head of Computer Science Department","author":"AbdulMalik S.","key":"p_77"}],"container-title":["International Journal of Web Information Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/17440080680000107\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/17440080680000107\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,25]],"date-time":"2025-07-25T00:24:50Z","timestamp":1753403090000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ijwis\/article\/2\/2\/135-141\/165701"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2006,5,1]]},"references-count":3,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2006,5,1]]}},"alternative-id":["10.1108\/17440080680000107"],"URL":"https:\/\/doi.org\/10.1108\/17440080680000107","relation":{},"ISSN":["1744-0084"],"issn-type":[{"type":"print","value":"1744-0084"}],"subject":[],"published":{"date-parts":[[2006,5,1]]}}}