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This research can reveal microblog users\u2019 needs and provide the improvement direction of microblog services.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>By integrating Wixom and Todd\u2019s theoretical framework, the Uses and Gratifications Theory and the DeLone and McLean Information System Success Model, a conceptual model is proposed. In this model, gratification is defined as a kind of behavioral attitude, and satisfaction is viewed as an object-based attitude. The survey data were collected online and analyzed using the partial least squares method.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results suggest that users\u2019 continuance intention (behavioral intention) is jointly determined by users\u2019 gratification (behavioral-based attitude) and their habitual microblog usage behavior. Likewise, gratification is positively affected by satisfaction (object-based attitude) which is a joint function of system quality and information quality (object-based beliefs).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>In this research, Wixom and Todd\u2019s principle is applied as the basic theoretical framework; gratification is viewed as a behavior attitude and user satisfaction is identified as an object-based attitude. This research model is a new lens for continuance usage research.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-03-2016-0025","type":"journal-article","created":{"date-parts":[[2017,2,6]],"date-time":"2017-02-06T09:46:49Z","timestamp":1486374409000},"page":"772-792","source":"Crossref","is-referenced-by-count":14,"title":["Understanding microblog continuance usage intention: an integrated model"],"prefix":"10.1108","volume":"68","author":[{"given":"Keliang","family":"Zhang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qingfei","family":"Min","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhenhua","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zilong","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"1","key":"key2020121104101241300_ref001","first-page":"33","article-title":"Extrinsic versus intrinsic motivation in continued twitter usage","volume":"53","year":"2012","journal-title":"Journal of Computer Information Systems"},{"issue":"5","key":"key2020121104101241300_ref002","doi-asserted-by":"crossref","first-page":"530","DOI":"10.1287\/mnsc.29.5.530","article-title":"Development of a tool for measuring and analyzing computer user satisfaction","volume":"29","year":"1983","journal-title":"Management Science"},{"issue":"4","key":"key2020121104101241300_ref003","first-page":"1","article-title":"Modeling use continuance behavior in microblogging services: the case of Twitter","volume":"51","year":"2011","journal-title":"Journal of Computer Information Systems"},{"issue":"3","key":"key2020121104101241300_ref004","doi-asserted-by":"crossref","first-page":"351","DOI":"10.2307\/3250921","article-title":"Understanding information systems continuance: an expectation-confirmation model","volume":"25","year":"2001","journal-title":"MIS Quarterly"},{"issue":"6","key":"key2020121104101241300_ref005","doi-asserted-by":"crossref","first-page":"344","DOI":"10.1016\/j.im.2013.02.007","article-title":"Success of electronic commerce websites: a comparative study in two countries","volume":"50","year":"2013","journal-title":"Information and Management"},{"issue":"6","key":"key2020121104101241300_ref006","doi-asserted-by":"crossref","first-page":"640","DOI":"10.1108\/AJIM-05-2013-0042","article-title":"Why do users intend to continue using the digital library? 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