{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,9]],"date-time":"2026-05-09T22:13:17Z","timestamp":1778364797777,"version":"3.51.4"},"reference-count":84,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2018,9,7]],"date-time":"2018-09-07T00:00:00Z","timestamp":1536278400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["AJIM"],"published-print":{"date-parts":[[2018,10,11]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to understand the use of Facebook by Israeli party leaders during an election period by examining four elements: the type of Aristotelian language of persuasion; the level of online engagement measured by three different types of feedback: likes, comments and shares; the use of personalization elements as engagement strategies; and the vividness features used in the post (text, photographs and video).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>All of the posts from the Facebook pages of ten Israeli party leaders were collected for 45 days prior to the 2015 general elections. The number of posts, likes, comments and shares in each post were captured and the data were analyzed looking for elements of Aristotelian persuasion and of online engagement with the users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The dominance of pathos was a salient element in the data demonstrating the politicians\u2019 need to create an affective alliance with the public and it was the element that resulted in a higher number of likes, shares and comments. Only a few relationships were found and these do not point to a clear relationship between multimedia use and social media engagement. The interactive, open and free nature of social networking sites contributes to their development as a new type of political podia that allow politicians to produce a different kind of political communication. Instead of using these sites as platforms to disseminate their ideas, plans and strategies, politicians focus their interactions with the audience on the creation and maintenance of affective alliances.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study contributes to the existing literature on the subject by examining four characteristics of the politicians\u2019 personal profiles on social networks simultaneously while most of the past studies have focused on only one or two of these characteristics.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-03-2018-0067","type":"journal-article","created":{"date-parts":[[2018,9,7]],"date-time":"2018-09-07T09:27:30Z","timestamp":1536312450000},"page":"551-572","source":"Crossref","is-referenced-by-count":25,"title":["Politicians\u2019 use of Facebook during elections"],"prefix":"10.1108","volume":"70","author":[{"given":"Jenny","family":"Bronstein","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Noa","family":"Aharony","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Judit","family":"Bar-Ilan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2018,9,7]]},"reference":[{"issue":"4","key":"key2021041412303299000_ref001","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.pubrev.2013.07.016","article-title":"Dialogue and transparency: a content analysis of how the 2012 presidential candidates used twitter","volume":"39","year":"2013","journal-title":"Public Relations Review"},{"issue":"4","key":"key2021041412303299000_ref002","doi-asserted-by":"crossref","first-page":"587","DOI":"10.1108\/14684521211254086","article-title":"Twitter use by three political leaders: an exploratory analysis","volume":"36","year":"2012","journal-title":"Online Information Review"},{"issue":"3","key":"key2021041412303299000_ref003","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.69.3.19.66363","article-title":"The social influence of brand community: evidence from European car clubs","volume":"69","year":"2005","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2021041412303299000_ref004","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1177\/1354068811436037","article-title":"Two routes to personalized politics","volume":"20","year":"2014","journal-title":"Centralized and Decentralized Personalization. Party Politics"},{"key":"key2021041412303299000_ref005","article-title":"Israeli parties and party leaders on Facebook during the 2013 election campaign","year":"2015"},{"issue":"1","key":"key2021041412303299000_ref006","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1177\/0894439309334325","article-title":"Myfacetube politics: social networking websites and political engagement of young adults","volume":"28","year":"2010","journal-title":"Social Science Computer Review"},{"issue":"2","key":"key2021041412303299000_ref007","first-page":"109","article-title":"Does Scotland \u2018like\u2019this? Social media use by political parties and candidates in Scotland during the 2010 UK general election campaign","volume":"62","year":"2012","journal-title":"Libri"},{"key":"key2021041412303299000_ref008","unstructured":"Bender, A. (2012), \u201cLabor party on Netanyahu\u2019s likes: it\u2019s a mirage\u201d, NRG, available at: www.nrg.co.il\/online\/1\/ART2\/356\/323.html (accessed November 11, 2015)."},{"issue":"4","key":"key2021041412303299000_ref009","doi-asserted-by":"crossref","first-page":"513","DOI":"10.1080\/1369118X.2016.1198411","article-title":"Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014","volume":"20","year":"2017","journal-title":"Information, Communication & Society"},{"issue":"1","key":"key2021041412303299000_ref010","doi-asserted-by":"crossref","first-page":"20","DOI":"10.1177\/0002716212451428","article-title":"The personalization of politics political identity, social media, and changing patterns of participation","volume":"644","year":"2012","journal-title":"The Annals of the American Academy of Political and Social Science"},{"key":"key2021041412303299000_ref011","unstructured":"Bezeq (2017), \u201cLive in the digital age\u201d, available at: www.bezeq.co.il\/media\/PDF\/internetreport_2017.pdf (accessed November 10, 2015)."},{"key":"key2021041412303299000_ref012","volume-title":"Transforming Qualitative Information: Thematic Analysis and Code Development","year":"1998"},{"key":"key2021041412303299000_ref013","volume-title":"It\u2019s Complicated: The Social Lives of Networked Teens","year":"2014"},{"issue":"2","key":"key2021041412303299000_ref014","doi-asserted-by":"crossref","first-page":"388","DOI":"10.1111\/j.0092-5853.2005.00130.x","article-title":"Striking a responsive chord: how political ads motivate and persuade voters by appealing to emotions","volume":"49","year":"2005","journal-title":"American Journal of Political Science"},{"issue":"2","key":"key2021041412303299000_ref015","doi-asserted-by":"crossref","first-page":"173","DOI":"10.1108\/OIR-01-2013-0002","article-title":"Like me! Analyzing the 2012 presidential candidates\u2019 Facebook pages","volume":"37","year":"2013","journal-title":"Online Information Review"},{"key":"key2021041412303299000_ref016","article-title":"Personal and political elements of the use of social networking sites","year":"2015"},{"issue":"2","key":"key2021041412303299000_ref017","doi-asserted-by":"crossref","first-page":"68","DOI":"10.18278\/epa.2.2.5","article-title":"Leaders\u2019 \u2018green\u2019posts. The environmental issues shared by politicians on Facebook","volume":"2","year":"2016","journal-title":"European Policy Analysis"},{"issue":"4","key":"key2021041412303299000_ref018","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1300\/J073v12n04_01","article-title":"Searching for experiences: the web-based virtual tour in tourism marketing","volume":"12","year":"2002","journal-title":"Journal of Travel & Tourism Marketing"},{"issue":"1","key":"key2021041412303299000_ref019","doi-asserted-by":"crossref","first-page":"36","DOI":"10.1080\/15252019.2010.10722176","article-title":"The influence of social presence on consumers\u2019 perceptions of the interactivity of websites","volume":"11","year":"2010","journal-title":"Journal of Interactive Advertising"},{"issue":"4","key":"key2021041412303299000_ref020","doi-asserted-by":"crossref","first-page":"843","DOI":"10.1007\/s13278-013-0098-8","article-title":"Online engagement factors on Facebook brand pages","volume":"3","year":"2013","journal-title":"Social Network Analysis and Mining"},{"key":"key2021041412303299000_ref021","unstructured":"Davis, J. (2017), \u201cPresidential campaigns and social networks: how Clinton and Trump used Facebook and Twitter during the 2016 election\u201d, Senior Theses and Capstone Projects, p. 75, San Rafael, CA, available at: https:\/\/scholar.dominican.edu\/senior-theses\/75"},{"issue":"2","key":"key2021041412303299000_ref022","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.intmar.2012.01.003","article-title":"Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing","volume":"26","year":"2012","journal-title":"Journal of Interactive Marketing"},{"issue":"4","key":"key2021041412303299000_ref023","doi-asserted-by":"crossref","first-page":"731","DOI":"10.1007\/s10551-013-1957-y","article-title":"The impact of interactive corporate social responsibility communication on corporate reputation","volume":"118","year":"2013","journal-title":"Journal of Business Ethics"},{"issue":"6","key":"key2021041412303299000_ref024","doi-asserted-by":"crossref","first-page":"733","DOI":"10.1177\/0002764211398090","article-title":"YouTube-ification of political talk: an examination of persuasion appeals in viral video","volume":"55","year":"2011","journal-title":"American Behavioral Scientist"},{"issue":"5","key":"key2021041412303299000_ref025","doi-asserted-by":"crossref","first-page":"757","DOI":"10.1080\/1369118X.2013.782330","article-title":"Personalized campaigns in party-centred politics: Twitter and Facebook as arenas for political communication","volume":"16","year":"2013","journal-title":"Information, Communication & Society"},{"issue":"2","key":"key2021041412303299000_ref026","first-page":"3","article-title":"Hillary is my friend: myspace and political fandom","volume":"4","year":"2008","journal-title":"Rocky Mountain Communication Review"},{"key":"key2021041412303299000_ref027","unstructured":"Facebook (2014), \u201c2014 annual report\u201d, available at: http:\/\/files.shareholder.com\/downloads\/AMDA-NJ5DZ\/1240530480x0x852173\/F61276C5-0AE9-49DE-BFD9-087398F85EC8\/FB2014AR.pdf (accessed November 13, 2015)."},{"issue":"4","key":"key2021041412303299000_ref029","doi-asserted-by":"crossref","first-page":"653","DOI":"10.5465\/amr.2004.14497653","article-title":"A rhetorical theory of diffusion","volume":"29","year":"2004","journal-title":"Academy of Management Review"},{"issue":"3","key":"key2021041412303299000_ref030","doi-asserted-by":"crossref","first-page":"288","DOI":"10.1177\/0894439307305636","article-title":"Voters, myspace and youtube: the impact of alternative communication channels on the 2006 election cycle and beyond","volume":"26","year":"2008","journal-title":"Social Science Computer Review"},{"issue":"5","key":"key2021041412303299000_ref031","doi-asserted-by":"crossref","first-page":"757","DOI":"10.1080\/1369118X.2013.782330","article-title":"Personalized campaings in party-centred politics","volume":"16","year":"2013","journal-title":"Information, Communication & Society"},{"issue":"5","key":"key2021041412303299000_ref032","doi-asserted-by":"crossref","first-page":"584","DOI":"10.1080\/15205436.2010.513470","article-title":"The 2008 presidential campaign: political cynicism in the age of Facebook, Myspace, and Youtube","volume":"13","year":"2010","journal-title":"Mass Communication and Society"},{"key":"key2021041412303299000_ref033","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/1369118X.2018.1445273","article-title":"What drives interaction in political actors\u2019 Facebook posts? Profile and content predictors of user engagement and political actors\u2019 reactions","year":"2018","journal-title":"Information, Communication & Society"},{"issue":"1","key":"key2021041412303299000_ref034","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1177\/0267323112465369","article-title":"Age and the effects of news media attention and social media use on political interest and participation: do social media function as leveller?","volume":"28","year":"2013","journal-title":"European Journal of Communication"},{"issue":"2","key":"key2021041412303299000_ref035","doi-asserted-by":"crossref","first-page":"153","DOI":"10.1177\/0267323113516727","article-title":"The personalization of politics in comparative perspective: campaign coverage in Germany and the United Kingdom","volume":"29","year":"2014","journal-title":"European Journal of Communication"},{"key":"key2021041412303299000_ref036","unstructured":"Internet World Stats (2016), \u201cMiddle east\u201d, available at: www.internetworldstats.com\/middle.htm (accessed November 13, 2015)."},{"issue":"3","key":"key2021041412303299000_ref037","doi-asserted-by":"crossref","first-page":"208","DOI":"10.1177\/1754073914522863","article-title":"Constructing indignation: anger dynamics in protest movements","volume":"6","year":"2014","journal-title":"Emotion Review"},{"issue":"2","key":"key2021041412303299000_ref038","doi-asserted-by":"crossref","first-page":"51","DOI":"10.1080\/15252019.2014.930678","article-title":"What are you worrying about on Facebook and Twitter? An empirical investigation of young social network site users\u2019 privacy perceptions and behaviors","volume":"14","year":"2014","journal-title":"Journal of Interactive Advertising"},{"issue":"2","key":"key2021041412303299000_ref028","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1080\/19331681.2014.982266","article-title":"Obama\u2019s 2012 Facebook campaign: political communication in the age of the like button","volume":"12","year":"2015","journal-title":"Journal of Information Technology & Politics"},{"issue":"1","key":"key2021041412303299000_ref039","first-page":"101","article-title":"Marketing politicians on Facebook: an examination of the Singapore general election 2011","volume":"7","year":"2012","journal-title":"Studies in Business and Economics"},{"issue":"3","key":"key2021041412303299000_ref040","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.bushor.2011.01.005","article-title":"Social media? Get serious! Understanding the functional building blocks of social media","volume":"54","year":"2011","journal-title":"Business horizons"},{"issue":"5","key":"key2021041412303299000_ref041","doi-asserted-by":"crossref","first-page":"2605","DOI":"10.1007\/s11135-013-9910-9","article-title":"How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, Youtube, and Linkedin by industry type","volume":"48","year":"2014","journal-title":"Quality & Quantity"},{"key":"key2021041412303299000_ref042","unstructured":"Krippendorff, K. (2011), \u201cComputing Krippendorff\u2019s alpha-reliability\u201d, available at: http:\/\/repository.upenn.edu\/asc_papers\/43 (accessed November 20, 2015)."},{"issue":"1","key":"key2021041412303299000_ref043","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1177\/0267323112464837","article-title":"Getting closer: the effects of personalized and interactive online political communication","volume":"28","year":"2013","journal-title":"European Journal of Communication"},{"issue":"5","key":"key2021041412303299000_ref044","doi-asserted-by":"crossref","first-page":"608","DOI":"10.1080\/15205436.2010.516863","article-title":"Did social media really matter? College students\u2019 use of online media and political decision making in the 2008 election","volume":"13","year":"2010","journal-title":"Mass Communication and Society"},{"issue":"4","key":"key2021041412303299000_ref045","doi-asserted-by":"crossref","first-page":"360","DOI":"10.1016\/j.pubrev.2013.07.009","article-title":"Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns","volume":"39","year":"2013","journal-title":"Public Relations Review"},{"key":"key2021041412303299000_ref046","first-page":"1","article-title":"The news user on social media: a comparative study of interacting with media organizations on Facebook and Instagram","year":"2017","journal-title":"Journalism Studies"},{"issue":"2","key":"key2021041412303299000_ref047","doi-asserted-by":"crossref","first-page":"117","DOI":"10.1177\/1354856515577891","article-title":"Going viral? Comparing parties on social media during the 2014 Swedish election","volume":"23","year":"2017","journal-title":"Convergence"},{"issue":"4","key":"key2021041412303299000_ref048","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1080\/00913367.2002.10673685","article-title":"What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness","volume":"31","year":"2002","journal-title":"Journal of Advertising"},{"issue":"4","key":"key2021041412303299000_ref049","doi-asserted-by":"crossref","first-page":"410","DOI":"10.2501\/JAR-43-4-410-418","article-title":"The impact of content and design elements on banner advertising click-through rates","volume":"43","year":"2003","journal-title":"Journal of Advertising Research"},{"issue":"4","key":"key2021041412303299000_ref050","doi-asserted-by":"crossref","first-page":"365","DOI":"10.1016\/j.jbusres.2006.10.023","article-title":"Evaluating the efficiency of internet banner advertisements","volume":"60","year":"2007","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2021041412303299000_ref051","doi-asserted-by":"crossref","first-page":"505","DOI":"10.1108\/OIR-01-2015-0029","article-title":"Influence of Facebook brand-page posts on online engagement","volume":"39","year":"2015","journal-title":"Online Information Review"},{"key":"key2021041412303299000_ref052","unstructured":"McGoveran, C. (2013), \u201cEvaluating the uses and realizing the benefits of social media use in politics\u201d, available at: https:\/\/dalspace.library.dal.ca\/bitstream\/handle\/10222\/15995\/3136.pdf?sequence=1&isAllowed=y (accessed November 3, 2015)."},{"key":"key2021041412303299000_ref053","unstructured":"Markham, A. and Buchanan, E. (2012), \u201cEthical decision-making and internet research: recommendations from the Aoir Ethics Working Committee (Version 2.0)\u201d, available at: https:\/\/pure.au.dk\/ws\/files\/55543125\/aoirethics2.pdf"},{"issue":"5","key":"key2021041412303299000_ref300","doi-asserted-by":"crossref","first-page":"545","DOI":"10.1080\/10810730.2013.821560","article-title":"Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube","volume":"19","year":"2014","journal-title":"Journal of Health Communication"},{"issue":"3","key":"key2021041412303299000_ref054","doi-asserted-by":"crossref","first-page":"307","DOI":"10.1080\/1369118X.2015.1109697","article-title":"Affective publics and structures of storytelling: sentiment, events and mediality","volume":"19","year":"2016","journal-title":"Information, Communication & Society"},{"issue":"2","key":"key2021041412303299000_ref055","doi-asserted-by":"crossref","first-page":"266","DOI":"10.1111\/j.1460-2466.2012.01630.x","article-title":"Affective news and networked publics: the rhythms of news storytelling on# Egypt","volume":"62","year":"2012","journal-title":"Journal of Communication"},{"key":"key2021041412303299000_ref056","volume-title":"Politics and the Twitter Revolution: How Tweets Influence the Relationship Between Political Leaders and the Public","year":"2011"},{"issue":"3-4","key":"key2021041412303299000_ref057","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1080\/19331680902996403","article-title":"Realizing the social Internet? Online social networking meets offline social capital","volume":"6","year":"2009","journal-title":"Journal of Information Technology and Politics"},{"issue":"3","key":"key2021041412303299000_ref058","doi-asserted-by":"crossref","first-page":"164","DOI":"10.1080\/15456870.2018.1472092","article-title":"The first lady of social media: the visual rhetoric of Michelle Obama\u2019s Twitter images","volume":"26","year":"2018","journal-title":"Atlantic Journal of Communication"},{"key":"key2021041412303299000_ref059","volume-title":"Telepopulism: Media and Politics in Israel","year":"2004"},{"key":"key2021041412303299000_ref060","unstructured":"Perrin, A. (2015), \u201cSocial media usage: 2005-2015\u201d, Pew Research Center, available at: www.pewinternet.org\/2015\/10\/08\/social-networking-usage-2005-2015\/ (accessed November 13, 2015)."},{"issue":"8","key":"key2021041412303299000_ref061","doi-asserted-by":"crossref","first-page":"1031","DOI":"10.1080\/1369118X.2017.1301521","article-title":"Show me the money and the party! \u2013 variation in Facebook and Twitter adoption by politicians","volume":"21","year":"2018","journal-title":"Information, Communication & Society"},{"issue":"1","key":"key2021041412303299000_ref062","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1080\/10584600601128739","article-title":"The personalization (s) of politics: Israel, 1949\u20132003","volume":"24","year":"2007","journal-title":"Political Communication"},{"key":"key2021041412303299000_ref063","unstructured":"Rainie, K. (2017), \u201cThe new age of politics and media. Pew Internet Center\u201d, available at: www.pewinternet.org\/2017\/02\/27\/the-new-age-of-politics-and-media\/"},{"issue":"1","key":"key2021041412303299000_ref064","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1007\/s10796-005-5334-y","article-title":"Computer-supported collaborative learning requiring immersive presence (CSCLIP): an introduction","volume":"7","year":"2005","journal-title":"Information Systems Frontiers"},{"issue":"1","key":"key2021041412303299000_ref065","doi-asserted-by":"crossref","first-page":"46","DOI":"10.1177\/0032318714534106","article-title":"Face to face (book) social media, political campaigning and the unbearable lightness of being there","volume":"66","year":"2014","journal-title":"Political Science"},{"issue":"1","key":"key2021041412303299000_ref066","doi-asserted-by":"crossref","first-page":"50","DOI":"10.4018\/IJEP.2017010104","article-title":"Interaction on instagram? Glimpses from the 2014 Swedish elections","volume":"8","year":"2017","journal-title":"International Journal of E-Politics"},{"issue":"2","key":"key2021041412303299000_ref067","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1108\/OIR-11-2014-0279","article-title":"Aristotelian rhetoric and Facebook success in Israel\u2019s 2013 election campaign","volume":"39","year":"2015","journal-title":"Online Information Review"},{"issue":"1","key":"key2021041412303299000_ref068","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1007\/s10767-016-9247-1","article-title":"Rhetoric styles and political affiliations during Israel\u2019s 2013 \u2018Facebook elections\u2019","volume":"31","year":"2018","journal-title":"International Journal of Politics, Culture, and Society"},{"issue":"4","key":"key2021041412303299000_ref069","doi-asserted-by":"crossref","first-page":"743","DOI":"10.1111\/jcom.12078","article-title":"The new media designs of political consultants: campaign production in a fragmented era","volume":"64","year":"2014","journal-title":"Journal of Communication"},{"key":"key2021041412303299000_ref083","unstructured":"StatCounter (2017), \u201cSocial media stats Israel: May 2017-May 2018\u201d, available at: http:\/\/gs.statcounter.com\/social-media-stats\/all\/israel (accessed November 10, 2015)."},{"key":"key2021041412303299000_ref070","doi-asserted-by":"crossref","first-page":"102","DOI":"10.1016\/j.electstud.2015.05.003","article-title":"Exploring web 2.0 political engagement: is new technology reducing the biases of political participation?","volume":"39","year":"2015","journal-title":"Electoral Studies"},{"issue":"4","key":"key2021041412303299000_ref071","doi-asserted-by":"crossref","first-page":"73","DOI":"10.1111\/j.1460-2466.1992.tb00812.x","article-title":"Defining virtual reality: dimensions determining telepresence","volume":"42","year":"1992","journal-title":"Journal of Communication"},{"issue":"4","key":"key2021041412303299000_ref072","doi-asserted-by":"crossref","first-page":"435","DOI":"10.1111\/j.1467-856X.2004.00149.x","article-title":"Celebrity politicians: popular culture and political representation","volume":"6","year":"2004","journal-title":"The British Journal of Politics & International Relations"},{"issue":"2","key":"key2021041412303299000_ref073","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1080\/15252019.2005.10722097","article-title":"Interactivity and persuasion: influencing attitudes with information and involvement","volume":"5","year":"2005","journal-title":"Journal of Interactive Advertising"},{"issue":"1-2","key":"key2021041412303299000_ref074","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1080\/15377857.2012.642748","article-title":"New media and political marketing in the United States: 2012 and beyond","volume":"11","year":"2012","journal-title":"Journal of Political Marketing"},{"key":"key2021041412303299000_ref075","article-title":"Antecedents of brand post popularity in Facebook: the influence of images, videos, and text","year":"2016"},{"issue":"4","key":"key2021041412303299000_ref076","doi-asserted-by":"crossref","first-page":"318","DOI":"10.1080\/19331681003656664","article-title":"Technology is a commodity\u2019: the internet in the 2008 United States presidential election","volume":"7","year":"2010","journal-title":"Journal of Information Technology & Politics"},{"key":"key2021041412303299000_ref077","unstructured":"Williams, C.B. and Gulati, G.J. (2007), \u201cSocial networking sites in political campaigns: Facebook and the 2006 midterm elections\u201d, paper presented at Annual Meeting of the American Political Science Association, Chicago IL, August 31-September 3, 2006, available at: http:\/\/blogs.bentley.edu\/politechmedia\/wp-content\/uploads\/2007\/09\/apsa-2007-facebook1.pdf (accessed November 17, 2015)."},{"issue":"6","key":"key2021041412303299000_ref078","doi-asserted-by":"crossref","first-page":"826","DOI":"10.1177\/1461444815616617","article-title":"Understanding variations in user response to social media campaigns: a study of Facebook posts in the 2010 US elections","volume":"19","year":"2017","journal-title":"New Media & Society"},{"issue":"2","key":"key2021041412303299000_ref079","doi-asserted-by":"crossref","first-page":"282","DOI":"10.1177\/0093650212439062","article-title":"Lights, camera, music, interaction! Interactive persuasion in e-commerce","volume":"41","year":"2014","journal-title":"Communication Research"},{"issue":"65","key":"key2021041412303299000_ref080","first-page":"53","article-title":"Online media use during 2013 Japanese upper-house election: a content analysis of comments on candidates\u2019 Facebook pages","volume":"36","year":"2014","journal-title":"Keio Communication Review"},{"issue":"7","key":"key2021041412303299000_ref081","doi-asserted-by":"crossref","first-page":"978","DOI":"10.1080\/1369118X.2018.1439985","article-title":"Women politicians are more engaging: male versus female politicians\u2019 ability to generate users\u2019 engagement on social media during an election campaign","volume":"21","year":"2018","journal-title":"Information Communication & Society"},{"key":"key2021041412303299000_ref082","first-page":"1570","article-title":"A multimethod approach to evaluating social media campaign effectiveness","year":"2013"}],"container-title":["Aslib Journal of Information Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/AJIM-03-2018-0067\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/AJIM-03-2018-0067\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:00:28Z","timestamp":1753398028000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ajim\/article\/70\/5\/551-572\/22827"}},"subtitle":["Use of emotionally-based discourse, personalization, social media engagement and vividness"],"short-title":[],"issued":{"date-parts":[[2018,9,7]]},"references-count":84,"journal-issue":{"issue":"5","published-online":{"date-parts":[[2018,9,7]]},"published-print":{"date-parts":[[2018,10,11]]}},"alternative-id":["10.1108\/AJIM-03-2018-0067"],"URL":"https:\/\/doi.org\/10.1108\/ajim-03-2018-0067","relation":{},"ISSN":["2050-3806"],"issn-type":[{"value":"2050-3806","type":"print"}],"subject":[],"published":{"date-parts":[[2018,9,7]]}}}