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This study examines the effect of perceived risk that prompts consumers to search for online reviews in the context of food safety.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Commitment-trust theory forms the theoretical lens to model changes in consumer trust resulting from online reviews. Consumer-based questionnaire surveys collected data to test the structural model, using structural equation modelling (SEM).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings show when consumers perceive high levels of risk, they use social media to obtain additional product-related information. The objective, unanimous, evidential and noticeable online reviews are perceived as informative to consumers. Perceived informativeness of positive online reviews is found to increase consumers trust and, in turn, increase their purchase intentions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The findings contribute to the knowledge of online review-based trust literature and provide far-reaching implications for information system (IS)-practitioners in business.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-03-2023-0102","type":"journal-article","created":{"date-parts":[[2023,10,31]],"date-time":"2023-10-31T10:56:03Z","timestamp":1698749763000},"page":"282-305","source":"Crossref","is-referenced-by-count":12,"title":["The role of positive online reviews\u00a0in risk-based consumer behaviours: an information processing perspective"],"prefix":"10.1108","volume":"77","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6999-933X","authenticated-orcid":false,"given":"Tri","family":"Lam","sequence":"first","affiliation":[]},{"given":"Jon","family":"Heales","sequence":"additional","affiliation":[]},{"given":"Nicole","family":"Hartley","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,10,31]]},"reference":[{"issue":"2","key":"key2025030318500546700_ref001","doi-asserted-by":"publisher","first-page":"215","DOI":"10.1287\/orsc.12.2.215.10117","article-title":"Market, hierarchy, and trust: the knowledge economy and the future of capitalism","volume":"12","year":"2001","journal-title":"Organization Science"},{"issue":"4","key":"key2025030318500546700_ref002","doi-asserted-by":"publisher","first-page":"398","DOI":"10.2501\/S0021849907070419","article-title":"Word-of-mouth research: principles and applications","volume":"47","year":"2007","journal-title":"Journal of Advertising Research"},{"issue":"6","key":"key2025030318500546700_ref003","doi-asserted-by":"publisher","first-page":"1474","DOI":"10.1108\/APJML-06-2021-0420","article-title":"Toward a better understanding of the attitude\u2013behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis","volume":"35","year":"2023","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"issue":"3","key":"key2025030318500546700_ref004","doi-asserted-by":"crossref","first-page":"243","DOI":"10.2307\/4132332","article-title":"Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior","volume":"26","year":"2002","journal-title":"MIS Quarterly"},{"key":"key2025030318500546700_ref005","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.jretconser.2021.102804","article-title":"Is there any value in the online reviews of remedial satisfied customers? 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