{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T06:36:47Z","timestamp":1774334207347,"version":"3.50.1"},"reference-count":67,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2023,11,24]],"date-time":"2023-11-24T00:00:00Z","timestamp":1700784000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["AJIM"],"published-print":{"date-parts":[[2025,3,4]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Drawing on the pleasure-arousal-dominance (PAD) emotion model, the emotional states of consumers embedded in online reviews can be described through three dimensions, that is, pleasure, arousal and dominance, rather than only the one-dimensional positive and negative polarity, as in previous studies. Therefore, this study aims to explore the effect of online review emotion on perceived review helpfulness based on these three basic emotional dimensions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A lexicon-based method is developed to analyze PAD emotions of online reviews from JD.com. The zero-inflated negative binomial regression is utilized to empirically validate the study hypothesis. The authors examine the influence of pleasure, arousal, dominance, emotion diversity and emotion deviation on review helpfulness, as well as the moderating effect of product type on the relationship between all independent variables and online review helpfulness.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The study results show that the pleasure emotion impairs the helpfulness of online reviews, while the arousal and dominance emotions have a positive impact. Moreover, the authors find that compared with search products, the effects of pleasure, arousal and dominance on perceived helpfulness are strengthened for experience products. However, the emotional diversity and emotional deviation have opposite effects on the helpfulness of search products and experience products. Additionally, the results show that dominance emotion plays a more important role in the interaction effect.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The empirical findings confirm the applicability of PAD in the online review context and extend the existing knowledge of the influence of review emotion on helpfulness. A feasible scheme for extracting PAD variables from Chinese text is developed. The study findings also have significant implications for reviewers, merchants and platform managers of e-commerce websites.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-04-2023-0121","type":"journal-article","created":{"date-parts":[[2023,11,24]],"date-time":"2023-11-24T10:42:59Z","timestamp":1700822579000},"page":"391-412","source":"Crossref","is-referenced-by-count":20,"title":["Understanding online review helpfulness: a pleasure-arousal-dominance (PAD) model perspective"],"prefix":"10.1108","volume":"77","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2621-7913","authenticated-orcid":false,"given":"Wuhuan","family":"Xu","sequence":"first","affiliation":[]},{"given":"Zhong","family":"Yao","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1322-8250","authenticated-orcid":false,"given":"Dandan","family":"He","sequence":"additional","affiliation":[]},{"given":"Ling","family":"Cao","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,11,24]]},"reference":[{"issue":"5","key":"key2025030318501326500_ref001","first-page":"1287","article-title":"Online review consistency matters: an elaboration likelihood model perspective","volume":"23","year":"2020","journal-title":"Information Systems Frontiers"},{"issue":"2","key":"key2025030318501326500_ref002","doi-asserted-by":"crossref","first-page":"99","DOI":"10.2753\/JEC1086-4415170204","article-title":"Helpfulness of online consumer reviews: readers' objectives and review cues","volume":"17","year":"2012","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"key2025030318501326500_ref003","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1016\/j.jrp.2005.08.006","article-title":"Valence as a basic building block of emotional life","volume":"40","year":"2006","journal-title":"Journal of Research in Personality"},{"issue":"2","key":"key2025030318501326500_ref004","doi-asserted-by":"publisher","first-page":"192","DOI":"10.1509\/jmr.10.0353","article-title":"What makes online content viral","volume":"49","year":"2012","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2025030318501326500_ref005","doi-asserted-by":"crossref","first-page":"47","DOI":"10.1177\/1094428114549601","article-title":"Count-based research in management: suggestions for improvement","volume":"18","year":"2015","journal-title":"Organizational Research Methods"},{"issue":"1","key":"key2025030318501326500_ref006","first-page":"25","article-title":"Affective norms for English words (ANEW): instruction manual and affective ratings","volume":"30","year":"1999","journal-title":"Technical Report C-1, the Center for Research in Psychophysiology"},{"issue":"6","key":"key2025030318501326500_ref007","article-title":"Examining the influence of emotional expressions in online consumer reviews on perceived helpfulness","volume":"57","year":"2020","journal-title":"Information Processing and Management"},{"key":"key2025030318501326500_ref008","article-title":"Elaboration likelihood model, endogenous quality indicators, and online review helpfulness","volume":"153","year":"2022","journal-title":"Decision Support Systems"},{"issue":"2","key":"key2025030318501326500_ref009","doi-asserted-by":"crossref","first-page":"354","DOI":"10.1002\/asi.23180","article-title":"Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth","volume":"66","year":"2015","journal-title":"Journal of the Association for Information Science and Technology"},{"key":"key2025030318501326500_ref010","article-title":"Discrete emotions effects on electronic word-of-mouth helpfulness: the moderating role of reviewer gender and contextual emotional tone","volume":"130","year":"2020","journal-title":"Decision Support Systems"},{"issue":"3","key":"key2025030318501326500_ref011","doi-asserted-by":"crossref","first-page":"1071","DOI":"10.1287\/mnsc.2018.3273","article-title":"Reducing discrimination with reviews in the sharing economy: evidence from field experiments on Airbnb","volume":"66","year":"2020","journal-title":"Management Science"},{"issue":"4","key":"key2025030318501326500_ref012","doi-asserted-by":"crossref","first-page":"810","DOI":"10.1177\/1536867X1301300408","article-title":"Testing for zero inflation in count models: bias correction for the Vuong test","volume":"13","year":"2013","journal-title":"Stata Journal"},{"issue":"7","key":"key2025030318501326500_ref013","first-page":"202","article-title":"Quantifying the effects of online review content structures on hotel review helpfulness","volume":"32","year":"2021","journal-title":"Internet Research"},{"key":"key2025030318501326500_ref014","doi-asserted-by":"crossref","first-page":"134","DOI":"10.1016\/j.chb.2018.05.042","article-title":"When are extreme ratings more helpful? 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