{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,26]],"date-time":"2026-02-26T06:24:11Z","timestamp":1772087051530,"version":"3.50.1"},"reference-count":49,"publisher":"Emerald","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,2,26]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>Instrumental and emotional information influence paradoxically on people\u2019s decision-making, and similar influences are more evident in e-commerce scenarios where physical information is limited. This study aims to construct a systematic explanatory framework for the influence of multidimensional recommendation information diversity (RID) on users' click and purchase decisions based on the social support theory (SST).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>This study analyses 453,176 data from 67,079 users of a Chinese e-commerce platform, applying lasso algorithmic techniques and cross-fit partialling-out (XPO) regression for empirical analysis.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The study finds that instrumental support information diversity (ISID) and emotional support information diversity (ESID) play divergent roles, and that the effects of both on user decision-making are inconsistent with mode-flip and marginal change. Differences in users' information craving and information overload processing mechanisms for instrumental and emotional information, leading to an inverted U-shaped effect of ISID on consumption decisions, while ESID has a U-shaped effect. Additionally, supplier certification eliminates the marginal change in ESID, and products with a high information standardisation degree eliminate the marginal change in ISID.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>Research results reveal the opposing roles of the two types of RID and the application boundaries of their roles, providing empirical evidence for academic research.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/ajim-04-2024-0287","type":"journal-article","created":{"date-parts":[[2024,10,9]],"date-time":"2024-10-09T14:39:32Z","timestamp":1728484772000},"page":"367-391","source":"Crossref","is-referenced-by-count":1,"title":["Thinking or feeling? 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