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Besides, the rise of video platforms like YouTube, Bilibili and TikTok has led to the flourishing of user generated content (UGC), among which travel vlogs have become convenient and essential references for tourists before and while they travel on their own.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This research used quantitative analysis through a survey designed for young people, as most vlog viewers are in those age groups, to explore the attitudes and perceptions of vlog preference, attitudes and cognizance of travel vlogs among different gender, guided by the decision-making theory and preference theory with 455 participants.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Survey results showed that both genders have common choices regarding travel vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Existing studies focus on the influence of platforms on users, but scant studies focus on user perceptions of vlogs as a new information carrier for young people in East Asia, especially regarding gender differences, which is crucial in media-based marketing. This research provides practical suggestions to marketers and vloggers to attract and engage different genders of young people and theoretical implications on decision and preference theories.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-05-2022-0261","type":"journal-article","created":{"date-parts":[[2023,1,11]],"date-time":"2023-01-11T09:04:03Z","timestamp":1673427843000},"page":"86-103","source":"Crossref","is-referenced-by-count":71,"title":["Travel vlogs influencing tourist decisions: information preferences and gender differences"],"prefix":"10.1108","volume":"76","author":[{"given":"Wenyi","family":"Cheng","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1802-9189","authenticated-orcid":false,"given":"Ruwen","family":"Tian","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7926-9568","authenticated-orcid":false,"given":"Dickson K.W.","family":"Chiu","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,1,6]]},"reference":[{"issue":"3","key":"key2023122213502849200_ref001","first-page":"47","article-title":"Influence of travel vlog: inputs for destination marketing model","volume":"9","year":"2021","journal-title":"International Journal of Research"},{"issue":"3","key":"key2023122213502849200_ref002","doi-asserted-by":"crossref","first-page":"756","DOI":"10.1016\/j.ipm.2019.01.003","article-title":"Triggering effects of mobile video marketing in nature tourism: media richness perspective","volume":"56","year":"2019","journal-title":"Information Processing and Management"},{"issue":"5","key":"key2023122213502849200_ref003","doi-asserted-by":"crossref","first-page":"627","DOI":"10.1016\/j.healthpol.2021.02.010","article-title":"Stopping healthcare misinformation: the effect of financial incentives and legislation","volume":"125","year":"2021","journal-title":"Health Policy"},{"issue":"5","key":"key2023122213502849200_ref004","doi-asserted-by":"crossref","first-page":"637","DOI":"10.1108\/AJIM-01-2019-0002","article-title":"What drives users\u2019 participation in online social QandA communities? 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