{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,20]],"date-time":"2026-03-20T17:01:44Z","timestamp":1774026104287,"version":"3.50.1"},"reference-count":70,"publisher":"Emerald","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,6,4]]},"abstract":"\n Purpose<\/jats:title>\n This paper aims to explore the determinants of maternal and infant health knowledge (M&IHK) adoption and sharing in the short video from an empathy theory perspective. We explore how to transfer users from free health knowledge to health-related product purchase intention, which is vital for platform knowledge management and service.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n Focusing on the M&IHK, this study proposes four processes of health knowledge adoption and sharing \u2013 knowledge quality persuasion process; source credibility persuasion process; affective empathy emotion process; and cognitive empathy emotion process \u2013 to build a framework of M&IHK adoption and sharing. Furthermore, based on adoption and sharing, we explore whether they can promote health-related product purchase intentions. A theoretical model is constructed and tested via Smart PLS in 388 samples.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n In a short video context, perceived knowledge quality and perceived source credibility are still two determinants of health knowledge adoption and sharing. On the contrary, perceived affective empathy and perceived cognitive empathy are two new determinants of health knowledge adoption, but not of health knowledge sharing. Adoption of M&IHK is more driven by both rational thinking and emotional thinking than sharing-only driven by emotional thinking. Adoption and sharing both contribute to health-related product purchase intention, but the female\u2019s intention is more related to rational adoption than the male, which is only related to emotional sharing.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n This paper is arguably the first study to examine how short videos impact the mechanisms of M&IHK adoption, sharing and health-related products' purchase intention. It\u2019s perhaps the first study to integrate empathy theory into health knowledge management.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/ajim-06-2023-0204","type":"journal-article","created":{"date-parts":[[2024,2,28]],"date-time":"2024-02-28T23:17:22Z","timestamp":1709162242000},"page":"733-759","source":"Crossref","is-referenced-by-count":5,"title":["Exploring the determinants of maternal and infant health knowledge adoption, sharing and purchase in short videos from an empathy theory perspective"],"prefix":"10.1108","volume":"77","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8392-8995","authenticated-orcid":false,"given":"Fanfan","family":"Huo","sequence":"first","affiliation":[{"name":"School of Information Resource Management, Renmin University of China , Beijing,","place":["China"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5063-0938","authenticated-orcid":false,"given":"Chaoguang","family":"Huo","sequence":"additional","affiliation":[{"name":"School of Information Resource Management, Renmin University of China , Beijing,","place":["China"]}]}],"member":"140","published-online":{"date-parts":[[2024,2,29]]},"reference":[{"issue":"4","key":"2025081310245305800_ref001","doi-asserted-by":"publisher","first-page":"824","DOI":"10.1108\/jkm-03-2020-0224","article-title":"Challenges for developing health-care knowledge in the digital age","volume":"26","author":"Alrahbi","year":"2020","journal-title":"Journal of Knowledge Management"},{"issue":"2","key":"2025081310245305800_ref002","doi-asserted-by":"publisher","first-page":"339","DOI":"10.2307\/20650295","article-title":"Adoption of electronic health records in the presence of privacy concerns: the elaboration likelihood model and individual persuasion","volume":"33","author":"Angst","year":"2009","journal-title":"MIS Quarterly"},{"issue":"1","key":"2025081310245305800_ref003","doi-asserted-by":"publisher","first-page":"59","DOI":"10.1108\/jkm-11-2021-0892","article-title":"Adoption of social media-based knowledge-sharing behaviour and authentic leadership development: evidence from the educational sector of Pakistan during COVID-19","volume":"27","author":"Asghar","year":"2023","journal-title":"Journal of Knowledge Management"},{"issue":"1","key":"2025081310245305800_ref004","doi-asserted-by":"publisher","first-page":"99","DOI":"10.1177\/014920639101700108","article-title":"Firm resources and sustainable competitive advantage","volume":"17","author":"Barrney","year":"1991","journal-title":"Journal of Management"},{"key":"2025081310245305800_ref077","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1007\/978-3-030-18925-9_1","volume-title":"Compassion and Empathy in Educational Contexts","author":"Barton","year":"2019"},{"issue":"2","key":"2025081310245305800_ref006","doi-asserted-by":"publisher","first-page":"147","DOI":"10.3200\/gntp.168.2.147-176","article-title":"Parenting styles or practices? 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