{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,7]],"date-time":"2026-02-07T09:47:38Z","timestamp":1770457658245,"version":"3.49.0"},"reference-count":46,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2020,12,28]],"date-time":"2020-12-28T00:00:00Z","timestamp":1609113600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["AJIM"],"published-print":{"date-parts":[[2020,12,28]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of the current study is to theorize and apply a socio-technological model \u2013 the powerful influence of social determinants in conditioning the effects of information attention on social outcomes. Fundamentally, this study is motivated by the idea that the social determinants of information flow can be used as a predictive tool to inform public socio-policy decisions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study draws upon digital disparity literature and uses publicly available Google search queries in exploring online information attention and its relationships to the HIV\/AIDS diffusion in US cities. This study\u2019s secondary data collected from extant sources is used to draw attention to a holistic urban ecology under which online search attention represents the variation of information access at the aggregate level.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The main finding shows that online information attention, as indicated by search trend, is far from being a simple predictor, but operates in complex interactions with existing social environments. A bivariate correlation between AIDS information search and AIDS diffusion rate was found to be significant. However, predictive multivariate models displayed robust effects of social contextual variables, such as income level and racial composition of cities, in moderating the effect of online search information flow.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The importance of these insights is discussed for reducing socio-health disparities at the macro-social level, and policymakers and health administrators are recommended to incubate supportive online infrastructure as an effective preventive measure at the time of a crisis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The unique contribution of this study is the premise that looks at the aggregate-ecological contour of cities within which the potential benefits of information occur, instead of examining the isolated function of mediated information<jats:italic>per se<\/jats:italic>. In this vein, online information search,<jats:italic>in lieu<\/jats:italic>of the exposure to mass media message that is often measured via self-reported items, is a particularly unique and fruitful area of future inquiry that this study promotes.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-07-2020-0225","type":"journal-article","created":{"date-parts":[[2020,12,27]],"date-time":"2020-12-27T22:40:31Z","timestamp":1609108831000},"page":"144-159","source":"Crossref","is-referenced-by-count":3,"title":["A socio-technological model of search information divide in US cities"],"prefix":"10.1108","volume":"73","author":[{"given":"Yong Jin","family":"Park","sequence":"first","affiliation":[]}],"member":"140","reference":[{"issue":"8","key":"key2021022303513895900_ref001","doi-asserted-by":"crossref","first-page":"1123","DOI":"10.2105\/AJPH.2020.305784","article-title":"Broadband Internet access is a social determinant of health!","volume":"110","year":"2020","journal-title":"American Journal of Public Health"},{"key":"key2021022303513895900_ref002","volume-title":"The Promise and Peril of Big Data","year":"2010"},{"issue":"5","key":"key2021022303513895900_ref003","doi-asserted-by":"crossref","first-page":"662","DOI":"10.1080\/1369118X.2012.678878","article-title":"Critical questions for big data: provocations for a cultural, technological, and scholarly phenomenon","volume":"15","year":"2012","journal-title":"Information, Communication, and Society"},{"key":"key2021022303513895900_ref004","volume-title":"The Network Society: From Knowledge to Policy","year":"2005"},{"issue":"12","key":"key2021022303513895900_ref005","doi-asserted-by":"crossref","first-page":"2552","DOI":"10.1002\/asi.23130","article-title":"Getting a second opinion: social capital, digital inequalities, and health information repertoires","volume":"65","year":"2014","journal-title":"Journal of Association for Information, Science, and Technology"},{"issue":"1","key":"key2021022303513895900_ref006","doi-asserted-by":"crossref","first-page":"307","DOI":"10.1146\/annurev.soc.27.1.307","article-title":"Social implications of the internet","volume":"27","year":"2001","journal-title":"Annual Review of Sociology"},{"key":"key2021022303513895900_ref007","volume-title":"Blacks and AIDS: Causes and Origins","year":"1991"},{"issue":"2","key":"key2021022303513895900_ref008","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1177\/009365027700400204","article-title":"Deficits, differences, and ceilings contingent conditions for understanding the knowledge gap","volume":"4","year":"1977","journal-title":"Communication Research"},{"issue":"1","key":"key2021022303513895900_ref009","doi-asserted-by":"crossref","first-page":"e11","DOI":"10.2196\/jmir.1157","article-title":"Infodemiology and Infoveillance: framework for an emerging set of public health informatics methods to analyze search, communication and publication behavior on the internet","volume":"11","year":"2009","journal-title":"Journal of Medical Internet Research"},{"key":"key2021022303513895900_ref010","volume-title":"Health Online 2013","year":"2013"},{"key":"key2021022303513895900_ref011","unstructured":"Freimuth, V.S. 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