{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,6]],"date-time":"2026-02-06T03:57:51Z","timestamp":1770350271505,"version":"3.49.0"},"reference-count":64,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2017,3,20]],"date-time":"2017-03-20T00:00:00Z","timestamp":1489968000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["AJIM"],"published-print":{"date-parts":[[2017,3,20]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to explore the relationship between social networking sites (SNSs) users\u2019 switching intentions and switching behavior. With regard to the former, the authors focus on three factors (perceived value, trust, and perceived risk), and investigate whether and to what extent habit moderates the relationship between SNS-switching intention and actual switching behavior.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Data collection for this study was carried out using an anonymous survey. The questionnaire was devised based on the literature review. It consisted of a total of 34 items, all of which used the seven-point Likert scale, and was divided into nine sections. Data collection lasted for approximately three months from March to May 2015. Data analysis used SPSS and SmartPLS statistical software packages. First, the descriptive statistics were computed. Next, reliability as a measure of internal consistency was calculated. Then, the relations between all factors were explored.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Before they switch, users usually evaluate the perceived values and risks of the SNSs they might join, as well as establish the degrees of trust with respect to those networks. Hence, this study is potentially useful to SNS providers planning their business strategies, and\/or seeking to optimize their services based on a detailed understanding of the concerns of users and potential users.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is of considerable importance to the future development of research on switching intention behavior theory and practice, adding to the body of work on specific frameworks that explain the SNS-switching intention and behavior. The main theoretical implication is that the epistemic value component of the perceived value may not significantly affect switching intentions, at least in the SNS context. In addition, the results regarding the moderating effects of habits are a useful confirmation, in the SNS context, of the findings of a small but important body of prior studies.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/ajim-08-2016-0127","type":"journal-article","created":{"date-parts":[[2017,5,3]],"date-time":"2017-05-03T06:09:28Z","timestamp":1493791768000},"page":"201-214","source":"Crossref","is-referenced-by-count":25,"title":["Understanding users\u2019 switching intentions and switching behavior on social networking sites"],"prefix":"10.1108","volume":"69","author":[{"given":"Chun-Nan","family":"Lin","sequence":"first","affiliation":[]},{"given":"Hsiu-Yu","family":"Wang","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"3","key":"key2020120821225007100_ref001","doi-asserted-by":"crossref","first-page":"362","DOI":"10.1108\/AJIM-01-2016-0001","article-title":"Relationships among attachment theory, social capital perspective, personality characteristics, and Facebook self-disclosure","volume":"68","year":"2016","journal-title":"Aslib Journal of Information Management"},{"issue":"2","key":"key2020120821225007100_ref002","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"2","key":"key2020120821225007100_ref003","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1007\/s10257-013-0215-2","article-title":"Adoption of social networking sites by Italian","volume":"12","year":"2014","journal-title":"Information Systems and e-Business Management"},{"issue":"4","key":"key2020120821225007100_ref004","doi-asserted-by":"crossref","first-page":"607","DOI":"10.1037\/0022-3514.41.4.607","article-title":"Attitudes, intentions, and behavior: a test of some key hypotheses","volume":"41","year":"1981","journal-title":"Journal of Personality and Social Psychology"},{"issue":"2","key":"key2020120821225007100_ref005","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1086\/208543","article-title":"Trying to consume","volume":"17","year":"1990","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"key2020120821225007100_ref006","doi-asserted-by":"crossref","first-page":"200","DOI":"10.1177\/109467059922007","article-title":"The service provider switching model (SPSM): a model of consumer switching behavior in the services industry","volume":"2","year":"1999","journal-title":"Journal of Service Research"},{"issue":"1","key":"key2020120821225007100_ref007","doi-asserted-by":"crossref","first-page":"96","DOI":"10.1177\/0092070304267928","article-title":"Migrating to new service providers: toward a unifying framework of consumers\u2019 switching behaviors","volume":"33","year":"2005","journal-title":"Journal of the Academy Marketing Science"},{"key":"key2020120821225007100_ref008","volume-title":"Consumer Behavior at Risk Taking","year":"1960"},{"issue":"1","key":"key2020120821225007100_ref009","first-page":"33","article-title":"Antecedents of mobile number portability in Indian telecommunication sector","volume":"15","year":"2015","journal-title":"Journal of Service Research"},{"issue":"1","key":"key2020120821225007100_ref010","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1111\/j.1365-2575.2005.00183.x","article-title":"The utilization of e-government services: citizen trust, innovation and acceptance factors","volume":"15","year":"2005","journal-title":"Information Systems Journal"},{"key":"key2020120821225007100_ref011","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1016\/j.techfore.2014.03.012","article-title":"Exploring the intention to continue using social networking sites: the case of Facebook","volume":"95","year":"2015","journal-title":"Technological Forecasting and Social Change"},{"issue":"6","key":"key2020120821225007100_ref012","doi-asserted-by":"crossref","first-page":"1607","DOI":"10.1016\/j.chb.2010.06.008","article-title":"The impact of perceived risk, intangibility and consumer characteristics on online game playing","volume":"26","year":"2010","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2020120821225007100_ref013","doi-asserted-by":"crossref","first-page":"1337","DOI":"10.1016\/j.chb.2010.07.028","article-title":"Online social networks: why do students use Facebook","volume":"27","year":"2011","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2020120821225007100_ref014","doi-asserted-by":"crossref","first-page":"212","DOI":"10.1016\/j.intcom.2007.11.005","article-title":"Explaining B2C e-commerce acceptance: an integrative model based on the framework by Gatignon and Robertson","volume":"20","year":"2008","journal-title":"Interacting with Computers"},{"issue":"2","key":"key2020120821225007100_ref015","doi-asserted-by":"crossref","first-page":"259","DOI":"10.1080\/13669870802497744","article-title":"The influence of perceived risk on internet shopping behavior: a multidimensional perspective","volume":"12","year":"2009","journal-title":"Journal of Risk Research"},{"issue":"2","key":"key2020120821225007100_ref016","doi-asserted-by":"crossref","first-page":"245","DOI":"10.1348\/014466607X230876","article-title":"Habit vs intention in the prediction of future behaviour: the role of frequency, context stability and mental accessibility of past behavior","volume":"47","year":"2008","journal-title":"The British Journal of Social Psychology"},{"issue":"3","key":"key2020120821225007100_ref017","doi-asserted-by":"crossref","first-page":"319","DOI":"10.2307\/249008","article-title":"Perceived usefulness, perceived ease of use, and user acceptance of information technology","volume":"13","year":"1989","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2020120821225007100_ref018","doi-asserted-by":"crossref","first-page":"289","DOI":"10.1016\/j.ijinfomgt.2009.10.001","article-title":"Understanding customer satisfaction and loyalty: an empirical study of mobile instant messages in China","volume":"30","year":"2010","journal-title":"International Journal of Information Management"},{"issue":"1","key":"key2020120821225007100_ref019","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1111\/j.0021-9029.2007.00145.x","article-title":"Negative beliefs as a moderator of the intention-behavior relationship: decisions to use performance-enhancing substances","volume":"37","year":"2007","journal-title":"Journal of Applied Social Psychology"},{"issue":"4","key":"key2020120821225007100_ref020","doi-asserted-by":"crossref","first-page":"451","DOI":"10.1016\/S1071-5819(03)00111-3","article-title":"Predicting e-services adoption: a perceived risk facets perspective","volume":"59","year":"2003","journal-title":"International Journal of Human-Computer Studies"},{"issue":"1","key":"key2020120821225007100_ref021","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2020120821225007100_ref022","first-page":"91","article-title":"A practical guide to factorial validity using PLS-graph: tutorial and annotated example","volume":"16","year":"2005","journal-title":"Communications of the Association for Information Systems"},{"issue":"2","key":"key2020120821225007100_ref023","doi-asserted-by":"crossref","first-page":"211","DOI":"10.1287\/isre.1070.0123","article-title":"Research note-statistical power in analyzing interaction effects: questioning the advantage of PLS with product indicators","volume":"18","year":"2007","journal-title":"Information Systems Research"},{"issue":"3","key":"key2020120821225007100_ref024","doi-asserted-by":"crossref","first-page":"619","DOI":"10.1016\/j.ijhm.2010.11.006","article-title":"Switching intention model development: role of service performances, customer satisfaction, and switching barriers in the hotel industry","volume":"30","year":"2011","journal-title":"International Journal of Hospitality Management"},{"issue":"3","key":"key2020120821225007100_ref025","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1353\/jda.2015.0172","article-title":"Why resist? Examining the impact of technological advancement and perceived usefulness on Malaysians\u2019 switching intentions: the moderators","volume":"49","year":"2015","journal-title":"Journal of Developing Areas"},{"issue":"11","key":"key2020120821225007100_ref026","first-page":"1762","article-title":"Customer repurchase intention: a general structural equation model","volume":"37","year":"2003","journal-title":"European Journal of Marketing"},{"issue":"2","key":"key2020120821225007100_ref027","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1007\/s10257-013-0214-3","article-title":"Exploring the continuance intention of social networking websites: an empirical research","volume":"12","year":"2014","journal-title":"Information Systems and e-Business Management"},{"issue":"2","key":"key2020120821225007100_ref028","doi-asserted-by":"crossref","first-page":"146","DOI":"10.5296\/jpag.v4i2.5842","article-title":"Attitude of people towards retention and switching: a study based on Nestle brand in Pakistan","volume":"4","year":"2014","journal-title":"Journal of Public Administration and Governance"},{"issue":"7","key":"key2020120821225007100_ref029","doi-asserted-by":"crossref","first-page":"884","DOI":"10.1016\/j.im.2006.08.004","article-title":"A study of factors that affect user intentions toward email service switching","volume":"43","year":"2006","journal-title":"Information and Management"},{"issue":"1","key":"key2020120821225007100_ref030","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1300\/J150v11n01_03","article-title":"Effects of brand, price, and risk on customers\u2019 value perceptions and behavioral intentions in the restaurant industry","volume":"11","year":"2004","journal-title":"Journal of Hospitality & Leisure Marketing"},{"issue":"4","key":"key2020120821225007100_ref031","doi-asserted-by":"crossref","first-page":"1431","DOI":"10.1016\/j.dss.2006.04.008","article-title":"Perceived risks, counter-beliefs, and intentions to use anti\/counter-terrorism websites: an exploratory study of government-citizens online interactions in a turbulent environment","volume":"43","year":"2007","journal-title":"Decision Support Systems"},{"issue":"1","key":"key2020120821225007100_ref032","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1016\/S0167-9236(98)00061-X","article-title":"An empirical study on consumer acceptance of products in electronic markets: a transaction cost model","volume":"24","year":"1998","journal-title":"Decision Support Systems"},{"issue":"2","key":"key2020120821225007100_ref033","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1007\/s10551-009-0081-5","article-title":"Predicting the use of pirated software: a contingency model integrating perceived risk with the theory of planned behavior","volume":"91","year":"2010","journal-title":"Journal of Business Ethics"},{"issue":"4","key":"key2020120821225007100_ref034","doi-asserted-by":"crossref","first-page":"705","DOI":"10.2307\/25148817","article-title":"How habit limits the predictive power of intention: the case of information systems continuance","volume":"31","year":"2007","journal-title":"MIS Quarterly"},{"issue":"6","key":"key2020120821225007100_ref035","doi-asserted-by":"crossref","first-page":"507","DOI":"10.1080\/01449290600740843","article-title":"Online stickiness: its antecedents and effect on purchasing intention","volume":"26","year":"2007","journal-title":"Behaviour and Information Technology"},{"issue":"1","key":"key2020120821225007100_ref036","first-page":"75","article-title":"The impact on switching intention of e-trading systems for the securities industry","volume":"9","year":"2015","journal-title":"Global Journal of Business Research"},{"issue":"2","key":"key2020120821225007100_ref037","doi-asserted-by":"crossref","first-page":"102","DOI":"10.1016\/j.ijinfomgt.2007.09.001","article-title":"Customer knowledge management and e-commerce: the role of customer perceived risk","volume":"28","year":"2008","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2020120821225007100_ref038","doi-asserted-by":"crossref","first-page":"275","DOI":"10.1111\/isj.12068","article-title":"The effect of technostress and switching stress on discontinued use of social networking services: a study of Facebook use","volume":"25","year":"2015","journal-title":"Information Systems Journal"},{"issue":"1","key":"key2020120821225007100_ref039","doi-asserted-by":"crossref","first-page":"76","DOI":"10.1057\/ejis.2013.28","article-title":"Forming an intention to act on recommendations given via online social networks","volume":"24","year":"2015","journal-title":"European Journal of Information Systems"},{"key":"key2020120821225007100_ref040","doi-asserted-by":"crossref","first-page":"102","DOI":"10.1016\/j.chb.2015.06.045","article-title":"Factors influencing continuance intention to use social network sites: the Facebook case","volume":"53","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2020120821225007100_ref041","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1287\/isre.1060.0103","article-title":"Perceived information quality in data exchanges: effects on risk, trust, and intention to use","volume":"17","year":"2006","journal-title":"Information Systems Research"},{"key":"key2020120821225007100_ref042","volume-title":"Psychometric Theory","year":"1994"},{"issue":"3","key":"key2020120821225007100_ref043","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1080\/10864415.2003.11044275","article-title":"Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model","volume":"7","year":"2003","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"key2020120821225007100_ref044","doi-asserted-by":"crossref","first-page":"115","DOI":"10.2307\/25148720","article-title":"Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior","volume":"30","year":"2006","journal-title":"MIS Quarterly"},{"issue":"8","key":"key2020120821225007100_ref045","doi-asserted-by":"crossref","first-page":"732","DOI":"10.1002\/mar.20236","article-title":"Comparing the perceived value of information and entertainment mobile services","volume":"25","year":"2008","journal-title":"Psychology and Marketing"},{"issue":"6","key":"key2020120821225007100_ref046","doi-asserted-by":"crossref","first-page":"509","DOI":"10.1108\/09604520510634005","article-title":"Linking perceived value and loyalty in location-based mobile services","volume":"15","year":"2005","journal-title":"Managing Service Quality"},{"issue":"4","key":"key2020120821225007100_ref047","doi-asserted-by":"crossref","first-page":"375","DOI":"10.2307\/2787078","article-title":"Effort as a moderator of the attitude-behavior relationship: general environmental concern and recycling","volume":"59","year":"1996","journal-title":"Social Psychology Quarterly"},{"key":"key2020120821225007100_ref048","volume-title":"Consumption Values and Market Choices, Theory and Applications","year":"1991"},{"issue":"2","key":"key2020120821225007100_ref049","doi-asserted-by":"crossref","first-page":"223","DOI":"10.1016\/S0022-4359(99)80094-3","article-title":"A model of consumer perceptions and store loyalty intentions for a supermarket retailer","volume":"74","year":"1998","journal-title":"Journal of Retailing"},{"issue":"2","key":"key2020120821225007100_ref050","doi-asserted-by":"crossref","first-page":"203","DOI":"10.1016\/S0022-4359(01)00041-0","article-title":"Consumer perceived value: the development of a multiple item scale","volume":"77","year":"2001","journal-title":"Journal of Retailing"},{"issue":"2","key":"key2020120821225007100_ref051","doi-asserted-by":"crossref","first-page":"144","DOI":"10.1287\/isre.6.2.144","article-title":"Understanding information technology usage: a test of competing models","volume":"6","year":"1995","journal-title":"Information Systems Research"},{"issue":"2","key":"key2020120821225007100_ref052","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1509\/jmkg.69.2.114.60762","article-title":"The effect of expiration dates and perceived risk on purchasing behavior in grocery store perishable categories","volume":"69","year":"2005","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020120821225007100_ref053","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1016\/j.im.2006.10.005","article-title":"User acceptance of wireless short messaging services: deconstructing perceived value","volume":"44","year":"2007","journal-title":"Information & Management"},{"issue":"2","key":"key2020120821225007100_ref054","doi-asserted-by":"crossref","first-page":"297","DOI":"10.1111\/j.1540-5915.2002.tb01646.x","article-title":"User acceptance enablers in individual decision making about technology: toward an integrated model","volume":"33","year":"2002","journal-title":"Decision Sciences"},{"issue":"3","key":"key2020120821225007100_ref055","doi-asserted-by":"crossref","first-page":"425","DOI":"10.2307\/30036540","article-title":"User acceptance of information technology: toward a unified view","volume":"27","year":"2003","journal-title":"MIS Quarterly"},{"issue":"3","key":"key2020120821225007100_ref056","doi-asserted-by":"crossref","first-page":"639","DOI":"10.1348\/014466605X49122","article-title":"Beyond frequency: habit as mental construct","volume":"45","year":"2006","journal-title":"British Journal of Social Psychology"},{"issue":"2","key":"key2020120821225007100_ref057","doi-asserted-by":"crossref","first-page":"115","DOI":"10.1016\/j.im.2006.10.008","article-title":"How can the web help build customer relationships: an empirical study on e-tailing","volume":"44","year":"2007","journal-title":"Information & Management"},{"issue":"2","key":"key2020120821225007100_ref058","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1007\/s10257-013-0216-1","article-title":"Benevolence trust: a key determinant of user continuance use of online social networks","volume":"12","year":"2014","journal-title":"Information Systems and E-Business Management"},{"key":"key2020120821225007100_ref059","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1016\/j.chb.2013.12.030","article-title":"User-switching behavior in social network sites: a model perspective with drill-down analysis","volume":"33","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2020120821225007100_ref060","doi-asserted-by":"crossref","first-page":"47","DOI":"10.1002\/dir.10008","article-title":"The antecedents and consequences of trust in online purchase decisions","volume":"16","year":"2002","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"key2020120821225007100_ref061","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1177\/002224298805200302","article-title":"Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence","volume":"52","year":"1988","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2020120821225007100_ref062","doi-asserted-by":"crossref","first-page":"540","DOI":"10.1016\/j.dss.2009.05.013","article-title":"Understanding the role of gender in bloggers\u2019 switching behavior","volume":"47","year":"2009","journal-title":"Decision Support Systems"},{"issue":"1","key":"key2020120821225007100_ref063","doi-asserted-by":"crossref","first-page":"55","DOI":"10.4018\/ijthi.2015010104","article-title":"An empirical examination of users\u2019 switch from online payment to mobile payment","volume":"11","year":"2015","journal-title":"International Journal of Technology and Human Interaction"},{"issue":"1","key":"key2020120821225007100_ref064","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/14792772143000003","article-title":"Intention-behavior relations: a conceptual and empirical review","volume":"12","year":"2002","journal-title":"European Review of Social Psychology"}],"container-title":["Aslib Journal of Information Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/AJIM-08-2016-0127\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/AJIM-08-2016-0127\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T23:01:04Z","timestamp":1753398064000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ajim\/article\/69\/2\/201-214\/60579"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,3,20]]},"references-count":64,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2017,3,20]]}},"alternative-id":["10.1108\/AJIM-08-2016-0127"],"URL":"https:\/\/doi.org\/10.1108\/ajim-08-2016-0127","relation":{},"ISSN":["2050-3806"],"issn-type":[{"value":"2050-3806","type":"print"}],"subject":[],"published":{"date-parts":[[2017,3,20]]}}}