{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,11]],"date-time":"2026-04-11T18:50:03Z","timestamp":1775933403156,"version":"3.50.1"},"reference-count":130,"publisher":"Emerald","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,10,17]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>There has been a dramatic rise in the use of online food delivery apps (FDAs) services since the COVID-19 pandemic. Though online FDAs have contributed significantly to the rise in demand for products from the gourmet industry, little is known regarding the factors that inspire customers to order from online FDAs, subsequently influencing customers\u2019 satisfaction. Considering the knowledge gap, this study utilizes the stimulus-organism-response (S-O-R) model to conceptualize the factors: stimuli (eWOM, online reviews and online deals as external stimuli, and late-night craving and convenience as internal stimuli) that determine the organism level (i.e. customers\u2019 inspiration) to subsequently generate the response (i.e. customers\u2019 satisfaction).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>We collected the data from 388 users and analyzed it via partial least squares \u2013 structural equation modeling (PLS-SEM).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The results reveal that online reviews, deals, late-night food cravings and convenience positively determine customers\u2019 inspiration and satisfaction. In contrast, eWOM fails to impact customers\u2019 inspiration directly and indirectly, affecting customers\u2019 satisfaction through inspiration. Besides, customers\u2019 inspiration positively mediates the relationship between stimuli (e.g. online reviews, online deals, late-night cravings and convenience) and customers\u2019 satisfaction.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>This study is novel in that it explores the impact of internal (late-night craving and convenience) and external (eWOM, online reviews and online deals) stimuli on customer inspiration and subsequently predicts customer satisfaction. We also expand prior studies on food delivery apps by studying customer inspiration as a mediating mechanism between internal and external stimuli and customer satisfaction.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/ajim-10-2023-0417","type":"journal-article","created":{"date-parts":[[2024,5,30]],"date-time":"2024-05-30T02:29:28Z","timestamp":1717036168000},"page":"1025-1051","source":"Crossref","is-referenced-by-count":14,"title":["How \u201cinspired\u201d are customers to order from mobile food delivery apps? Soliciting the stimulus-organism-response (S-O-R) paradigm"],"prefix":"10.1108","volume":"77","author":[{"given":"Nida","family":"Malik","sequence":"first","affiliation":[{"name":"Shaheed Zulfikar Ali Bhutto Institute of Science and Technology \u2013 Islamabad Campus , ,","place":["Islamabad, Pakistan"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8220-1989","authenticated-orcid":true,"given":"Amir Zaib","family":"Abbasi","sequence":"additional","affiliation":[{"name":"IRC for Finance and Digital Economy, King Fahd University of Petroleum and Minerals , ,","place":["Dhahran, Saudi Arabia"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9253-8515","authenticated-orcid":true,"given":"M. Sadiq","family":"Sohail","sequence":"additional","affiliation":[{"name":"Department of Marketing and Management, IRC for Finance and Digital Economy, King Fahd University of Petroleum and Minerals , ,","place":["Dhahran, Saudi Arabia"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0748-8996","authenticated-orcid":true,"given":"Ghazanfar Ali","family":"Abbasi","sequence":"additional","affiliation":[{"name":"Department of Marketing and Management, IRC for Finance and Digital Economy, King Fahd University of Petroleum and Minerals , ,","place":["Dhahran, Saudi Arabia"]}]},{"given":"Ding Hooi","family":"Ting","sequence":"additional","affiliation":[{"name":"Department of Management and Humanities, Universiti Teknologi PETRONAS , ,","place":["Seri Iskandar, Malaysia"]}]}],"member":"140","published-online":{"date-parts":[[2024,6,3]]},"reference":[{"key":"2025121804125683300_ref001","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2021.101630","article-title":"The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: an empirical investigation","volume":"62","author":"Abbasi","year":"2021","journal-title":"Telematics and Informatics"},{"key":"2025121804125683300_ref125","article-title":"Esports as playful consumption experiences: examining the antecedents and consequences of game engagement","volume":"77","author":"Abbasi","year":"2023","journal-title":"Telematics and Informatics"},{"key":"2025121804125683300_ref130","first-page":"1","article-title":"Determinants of continuous intention to use retail apps: a hybrid PLS-ANN approach","author":"Abbasi","year":"2023","journal-title":"Journal of Marketing Theory and Practice"},{"key":"2025121804125683300_ref127","doi-asserted-by":"crossref","first-page":"251","DOI":"10.1007\/978-3-030-50164-8_17","author":"Abbasi","year":"2020","journal-title":"HCI in Games: Second International Conference, HCI-Games 2020, Held as Part of the 22nd HCI International Conference, HCII 2020"},{"key":"2025121804125683300_ref128","first-page":"1","article-title":"Tourism promotion through vlog advertising and customer engagement behaviours of generation","author":"Abbasi","year":"2022","journal-title":"Current Issues in Tourism"},{"issue":"3","key":"2025121804125683300_ref131","doi-asserted-by":"crossref","first-page":"362","DOI":"10.1108\/YC-06-2021-1347","article-title":"Do pop-up ads in online videogames influence children\u2019s inspired-to behavior?","volume":"23","author":"Abbasi","year":"2022","journal-title":"Young Consumers"},{"key":"2025121804125683300_ref129","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2022.103231","article-title":"Investigating the impact of social media images\u2019 value, consumer engagement, and involvement on eWOM of a tourism destination: a transmittal mediation approach","volume":"71","author":"Abbasi","year":"2023","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2025121804125683300_ref003","doi-asserted-by":"publisher","first-page":"28","DOI":"10.1016\/j.ijinfomgt.2019.04.008","article-title":"Mobile food ordering apps: an empirical study of the factors affecting customer e-satisfaction and continued intention to reuse","volume":"50","author":"Alalwan","year":"2020","journal-title":"International Journal of Information Management"},{"issue":"3","key":"2025121804125683300_ref004","doi-asserted-by":"publisher","first-page":"245","DOI":"10.5860\/0710245","article-title":"Assess and invest: faculty feedback on library tutorials","volume":"71","author":"Appelt","year":"2010","journal-title":"College and Research Libraries"},{"issue":"12","key":"2025121804125683300_ref005","doi-asserted-by":"publisher","first-page":"4686","DOI":"10.1108\/bfj-07-2021-0819","article-title":"Who loves to forgive? 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