{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,3]],"date-time":"2026-04-03T14:03:04Z","timestamp":1775224984377,"version":"3.50.1"},"reference-count":118,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,1,8]]},"abstract":"\n Purpose<\/jats:title>\n In recent years, the use of mobile devices for academic persistence has grown to be an indispensable element of students\u2019 learning, highlighting the broad acceptance and adaptability of mobile technology in learning environments. The current study examines how college students in rural areas use mobile devices and how self-efficacious they are when seeking online information. Additionally, the study investigated the connection between mobile devices usage (MDU), mobile devices self-efficacy (MDSE) and online information seeking behavior (OISB) on the basis of demographic differences.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n A quantitative research design was used by deploying a five-point Likert scale for measurement, Statistical Package for Social Sciences (SPSS) v.26 was used for data analysis. A variety of statistical methodologies, including t-tests, ANOVA and correlation coefficients, were conducted to inspect and assess MDU, MDSE and OISB across gender and age groups. Data from 331 students at the public sector college in a rural region was gathered using a questionnaire. A total of 315 legitimate replies were received.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n The study's conclusions showed that the respondents used their mobile devices for educational purposes less frequently. Nonetheless, the respondents' degrees of MDSE and OISB appear to be high. Furthermore, a strong link was demonstrated among the MDU, MDSE and OISB. On the contrary, there was a negative correlation link between MDU and both MDSE & OISB, while a positive correlation between MDSE and OISB was found. The results also showed substantial variance in all research components based on age and gender, indicating that male and younger respondents performed more efficiently than female and adult respondents.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n These results indicate that information literacy guidelines and a variety of educational initiatives should be put together by the government, educational policymakers, librarians and educators, with a focus on how to use mobile devices for learning and information seeking. This will make it possible for students to more efficiently find the information using their portable devices.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/ajim-10-2023-0446","type":"journal-article","created":{"date-parts":[[2024,6,20]],"date-time":"2024-06-20T14:06:33Z","timestamp":1718892393000},"page":"24-48","source":"Crossref","is-referenced-by-count":6,"title":["Assessing the relationship between mobile devices usage, self-efficacy and online information seeking behavior: a\u00a0demographic analysis in\u00a0academic rural context"],"prefix":"10.1108","volume":"78","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0208-5784","authenticated-orcid":true,"given":"Muhammad","family":"Waqas","sequence":"first","affiliation":[{"name":"Department of E-Commerce, School of Information Management, Wuhan University , ,","place":["Wuhan, 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