{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,6]],"date-time":"2026-05-06T19:27:11Z","timestamp":1778095631980,"version":"3.51.4"},"reference-count":96,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2020,6,1]],"date-time":"2020-06-01T00:00:00Z","timestamp":1590969600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["AJIM"],"published-print":{"date-parts":[[2020,6,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based on the stimulus-organism-response (<jats:italic>S<\/jats:italic>-<jats:italic>O<\/jats:italic>-<jats:italic>R<\/jats:italic>) framework. The purpose of this study is to explore the intrinsic relationship between the stimulus (perceived information quality and social presence) generated from online reviews and the response (purchase intention).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study developed a research model by applying the <jats:italic>S<\/jats:italic>-<jats:italic>O<\/jats:italic>-<jats:italic>R<\/jats:italic> framework to test the proposed hypotheses. A combination of a web-based experiment and an online survey was employed to collect data. Hypotheses were empirically tested using Smart PLS.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The PLS analysis shows that both perceived information quality and the social presence of online reviews positively affect trust. Moreover, satisfaction with online reviews affects purchase intention, whereas trust has a positive impact on satisfaction, playing a mediating role between two stimuli and satisfaction. Besides, perceived information quality of positive online reviews is found to have a more significant impact on trust, satisfaction and purchase intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The results of this study are of great value for expanding both theoretical research and practical applications of online reviews in relation to purchase intention. This study with a new research model reveals the understanding of how the purchase intention will be motivated by online reviews. Meanwhile, the moderating effects and the mediating effects are also discussed.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-11-2019-0308","type":"journal-article","created":{"date-parts":[[2020,6,3]],"date-time":"2020-06-03T10:40:17Z","timestamp":1591180817000},"page":"463-488","source":"Crossref","is-referenced-by-count":287,"title":["How online reviews affect purchase intention: a new model based on the stimulus-organism-response (<i>S<\/i>-<i>O<\/i>-<i>R<\/i>) framework"],"prefix":"10.1108","volume":"72","author":[{"given":"Linlin","family":"Zhu","sequence":"first","affiliation":[]},{"given":"He","family":"Li","sequence":"additional","affiliation":[]},{"given":"Feng-Kwei","family":"Wang","sequence":"additional","affiliation":[]},{"given":"Wu","family":"He","sequence":"additional","affiliation":[]},{"given":"Zejin","family":"Tian","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"7","key":"key2020111204335914500_ref001","doi-asserted-by":"crossref","first-page":"794","DOI":"10.1108\/MIP-11-2017-0272","article-title":"Consumer perceptions of counterfeit clothing and apparel products attributes","volume":"36","year":"2018","journal-title":"Marketing Intelligence and Planning"},{"issue":"5","key":"key2020111204335914500_ref002","doi-asserted-by":"crossref","first-page":"707","DOI":"10.1108\/IntR-05-2014-0146","article-title":"Consumer attitudes towards online shopping","volume":"25","year":"2015","journal-title":"Internet Research"},{"issue":"2","key":"key2020111204335914500_ref003","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1108\/JHTT-02-2016-0010","article-title":"Hotel website quality, perceived flow, customer satisfaction and purchase intention","volume":"7","year":"2016","journal-title":"Journal of Hospitality and Tourism Technology"},{"issue":"1","key":"key2020111204335914500_ref004","first-page":"45","article-title":"The role of physical environment, price perceptions, and consumption emotions in developing customer satisfaction in Chinese resort hotels","volume":"17","year":"2015","journal-title":"Journal of Quality Assurance in Hospitality and Tourism"},{"issue":"4","key":"key2020111204335914500_ref005","doi-asserted-by":"crossref","first-page":"103","DOI":"10.2753\/JEC1086-4415140404","article-title":"Can the media richness of a privacy disclosure enhance outcome? 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