{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,17]],"date-time":"2026-04-17T14:13:13Z","timestamp":1776435193752,"version":"3.51.2"},"reference-count":102,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2023,6,19]],"date-time":"2023-06-19T00:00:00Z","timestamp":1687132800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["AJIM"],"published-print":{"date-parts":[[2024,8,13]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>In this article, the authors draw-upon an extended unified theory of acceptance and use of technology (UTAUT) and propose a research model involving performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC) and competitive pressure (CP) as potential salient factors explaining the adoption of digitalization in European SMEs. The authors also postulate that there may be cross-cultural differences, thereby leading us to include the country as a moderator in the model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors validate this model with a cross-cultural sample involving 188 owner-managers from the Czech Republic and Slovakia and through the partial least square structural equation modeling (PLS-SEM) techniques as well as multi-group analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results using the study\u2019s global dataset indicate that PE, FC and CP significantly affect owner-managers intentions toward digitalization in SMEs. The authors\u2019 application of the multi-group analysis also suggests that although the two countries differ in digitalization adoption intention, the differences are statistically insignificant. In the conclusion, the authors highlight several implications these findings have for theory and practice.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The authors recommend that the providers of emerging digital technologies should improve on the performance features of those technologies and ensure they are relevant to the SMEs. By doing so, the adoption of digitalization will grow, because owner-managers of SMEs will have the confidence that adopting such technologies will improve their operations. Second, SMEs are required to provide adequate organizational and technical infrastructure to support digitalization adoption.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Aside from being among the few attempts to extend the explanatory power of UTAUT with PE, EE, FC and CP in investigating digitalization adoption in SMEs context, this study also validates its model with rigorous methodological approach as well as three datasets (global, Czech Republic and Slovakia) thereby strengthening the validity of the results.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ajim-11-2022-0482","type":"journal-article","created":{"date-parts":[[2023,6,18]],"date-time":"2023-06-18T22:13:31Z","timestamp":1687126411000},"page":"842-868","source":"Crossref","is-referenced-by-count":41,"title":["Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis"],"prefix":"10.1108","volume":"76","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0995-2019","authenticated-orcid":false,"given":"Michael Adu","family":"Kwarteng","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8337-7596","authenticated-orcid":false,"given":"Alex","family":"Ntsiful","sequence":"additional","affiliation":[]},{"given":"Lerma Fernando Plata","family":"Diego","sequence":"additional","affiliation":[]},{"given":"Petr","family":"Nov\u00e1k","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,6,19]]},"reference":[{"issue":"7","key":"key2024081303501152700_ref001","doi-asserted-by":"crossref","first-page":"2732","DOI":"10.3390\/jtaer16070150","article-title":"The impact of organizational context on the levels of cross-border E-commerce adoption in Chinese SMEs: the moderating role of environmental context","volume":"16","year":"2021","journal-title":"Journal of Theoretical and Applied Electronic Commerce Research"},{"issue":"1","key":"key2024081303501152700_ref002","doi-asserted-by":"crossref","first-page":"6","DOI":"10.1016\/j.tele.2017.09.006","article-title":"Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: evidence from the UAE","volume":"35","year":"2018","journal-title":"Telematics and Informatics"},{"issue":"2","key":"key2024081303501152700_ref003","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2024081303501152700_ref004","article-title":"Developing a general extended UTAUT model for M-payment adoption","volume":"62","year":"2020","journal-title":"Technology in Society"},{"issue":"2","key":"key2024081303501152700_ref005","first-page":"1","article-title":"Factors affecting SMEs owners to use social media for online advertisement in Kuwait","volume":"23","year":"2019","journal-title":"International Journal of Entrepreneurship"},{"key":"key2024081303501152700_ref006","doi-asserted-by":"crossref","unstructured":"Alrousan, M.K., Al-Adwan, A.S., Al-Madadha, A. and Al Khasawneh, M.H. 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