{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,8]],"date-time":"2026-01-08T01:21:26Z","timestamp":1767835286002,"version":"3.49.0"},"reference-count":64,"publisher":"Emerald","issue":"4","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,6,4]]},"abstract":"\n Purpose<\/jats:title>\n Based on the social interaction theory and trust theory, this study investigates the switching of users on social question and answer (Q&A) platforms from knowledge seekers to knowledge contributors.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n We used Python to gather data from Zhihu, performed hypothesis testing on the models using Poisson regression and finally conducted a mediation effect analysis.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n The findings reveal that knowledge seeking impacts users' motivation for information interaction, emotional interaction and trust. Notably, information interaction and trust exhibit a chained mediation effect that subsequently influences knowledge contribution.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n Current studies on user knowledge behavior typically examine individual actions, rarely connecting knowledge seeking and knowledge contribution. However, the balance of knowledge inflow and outflow is crucial for social Q&A platforms. To cover this gap, this paper empirically investigates the switching between knowledge seeking and knowledge contribution based on the social interaction theory and trust theory.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/ajim-11-2023-0460","type":"journal-article","created":{"date-parts":[[2024,3,22]],"date-time":"2024-03-22T00:28:01Z","timestamp":1711067281000},"page":"797-812","source":"Crossref","is-referenced-by-count":6,"title":["Why do knowledge seekers turn to\u00a0knowledge contributors in social\u00a0Q&A platforms? Evidence\u00a0from China"],"prefix":"10.1108","volume":"77","author":[{"given":"Junping","family":"Qiu","sequence":"first","affiliation":[{"name":"School of Management , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]},{"name":"Chinese Academy of Science and Education Evaluation , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0002-9084-767X","authenticated-orcid":false,"given":"Qinze","family":"Mi","sequence":"additional","affiliation":[{"name":"School of Management , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]},{"name":"Chinese Academy of Science and Education Evaluation , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8749-7547","authenticated-orcid":false,"given":"Zhongyang","family":"Xu","sequence":"additional","affiliation":[{"name":"School of Management , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]},{"name":"Chinese Academy of Science and Education Evaluation , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]}]},{"ORCID":"https:\/\/orcid.org\/0009-0004-4561-0926","authenticated-orcid":false,"given":"Tingyong","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Management , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]},{"name":"Chinese Academy of Science and Education Evaluation , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4695-0381","authenticated-orcid":false,"given":"Tao","family":"Zhou","sequence":"additional","affiliation":[{"name":"School of Management , , Hangzhou,","place":["China"]},{"name":"Hangzhou Dianzi University , , Hangzhou,","place":["China"]}]}],"member":"140","published-online":{"date-parts":[[2024,3,22]]},"reference":[{"key":"2025081310253323700_ref001","doi-asserted-by":"publisher","DOI":"10.1108\/vjikms-01-2022-0015","article-title":"Factors affecting online knowledge sharing and its effect on academic performance","author":"Alyouzbaky","year":"2022","journal-title":"VINE Journal of Information and Knowledge Management Systems"},{"issue":"6","key":"2025081310253323700_ref002","doi-asserted-by":"publisher","first-page":"797","DOI":"10.1111\/1467-6486.00204","article-title":"Influences on knowledge processes in organizational learning: the psychosocial filter","volume":"37","author":"Andrews","year":"2002","journal-title":"Journal of Management Studies"},{"key":"2025081310253323700_ref003","doi-asserted-by":"publisher","DOI":"10.1108\/jebde-09-2023-0019","article-title":"Exploring the effects of e-service quality and e-trust on consumers' e-satisfaction and e-loyalty: insights from online shoppers in Pakistan","author":"Ashiq","year":"2023","journal-title":"Journal of Electronic Business and Digital Economics"},{"issue":"5","key":"2025081310253323700_ref004","doi-asserted-by":"publisher","first-page":"637","DOI":"10.1108\/ajim-01-2019-0002","article-title":"What drives users' participation in online social Q&A communities? 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