{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,27]],"date-time":"2026-06-27T03:57:31Z","timestamp":1782532651584,"version":"3.54.5"},"reference-count":70,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2018,7,13]],"date-time":"2018-07-13T00:00:00Z","timestamp":1531440000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["BPMJ"],"published-print":{"date-parts":[[2019,3,20]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to present a comprehensive picture of the innovative efforts undertaken over time to develop the digital technologies for managing the interface between supply chain management and marketing processes and the role they play in sustaining supply chain management-marketing (SCM-M) integration from an information processing point of view.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Patent analysis and actual examples are used to carry out this study. In detail, first, the authors identify the subset of enabling technologies pertaining to the fourth industrial revolution (Industry 4.0) that can be considered the most relevant for effective SCM-M integration (i.e. Industrial Internet of Things, Cloud computing, Big Data analytics and customer profiling, Cyber security). Second, the authors carry out a patent analysis aimed at providing a comprehensive overview of the patenting activity trends characterizing the set of digital technologies under investigation, hence highlighting their innovation dynamics and applications.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>This research provides insightful information about which digital technologies may enable the SCM-M integration. Specifically, the authors highlight the role those solutions play in terms of information acquisition, storage and elaboration for SCM-M integration by relying on illustrative actual examples. Moreover, the authors present the organisations more involved in the development of digital technologies for SCM-M integration over time and offer an examination of their technological impact in terms of influence on subsequent technological developments.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>So far, much has been said about why marketing and supply chain management functions should be integrated. However, a clear picture of the digital technologies that might be adopted to achieve this objective has yet to be revealed. Thus, the paper contributes to the literature on SCM-M integration and Industry 4.0 by highlighting the enabling technologies for the Industry 4.0 that may particularly serve for managing the SCM-M interface from an information processing perspective.<\/jats:p><\/jats:sec>","DOI":"10.1108\/bpmj-04-2017-0088","type":"journal-article","created":{"date-parts":[[2018,7,13]],"date-time":"2018-07-13T06:23:09Z","timestamp":1531462989000},"page":"323-346","source":"Crossref","is-referenced-by-count":439,"title":["Towards Industry 4.0"],"prefix":"10.1108","volume":"25","author":[{"given":"Lorenzo","family":"Ardito","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Antonio Messeni","family":"Petruzzelli","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7902-5993","authenticated-orcid":false,"given":"Umberto","family":"Panniello","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Achille Claudio","family":"Garavelli","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2018,7,13]]},"reference":[{"key":"key2021041509510062400_ref001","unstructured":"Accenture (2014), \u201cSupply chain management in the cloud\u201d, Accenture, available at: www.accenture.com\/t20150523T022449__w__\/us-en\/_acnmedia\/Accenture\/ Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Dualpub_1\/Accenture-Supply-Chain-Management-in-the-Cloud.pdf\u266fzoom=50 (accessed March 2017)."},{"key":"key2021041509510062400_ref002","doi-asserted-by":"crossref","first-page":"836","DOI":"10.1016\/j.apenergy.2014.08.012","article-title":"Understanding the development trends of low-carbon energy technologies: a patent analysis","volume":"135","year":"2014","journal-title":"Applied Energy"},{"issue":"2","key":"key2021041509510062400_ref003","doi-asserted-by":"crossref","first-page":"183","DOI":"10.1016\/S0019-8501(00)00142-5","article-title":"Supply chain management: the integration of logistics in marketing","volume":"30","year":"2001","journal-title":"Industrial Marketing Management"},{"key":"key2021041509510062400_ref004","article-title":"Mapping innovation dynamics in the Internet of Things domain: evidence from patent analysis","year":"2017","journal-title":"Technological Forecasting and Social Change"},{"issue":"6","key":"key2021041509510062400_ref005","first-page":"2116","article-title":"The role of digital technologies for the service transformation of industrial companies","volume":"56","year":"2017","journal-title":"International Journal of Production Research"},{"issue":"3","key":"key2021041509510062400_ref006","doi-asserted-by":"crossref","first-page":"390","DOI":"10.1108\/14637150710752308","article-title":"Collaborative supply chain management: the most promising practice for building efficient and sustainable supply chains","volume":"13","year":"2007","journal-title":"Business Process Management Journal"},{"key":"key2021041509510062400_ref007","volume-title":"Simulation Approach Towards Energy Flexible Manufacturing Systems","year":"2016"},{"issue":"1","key":"key2021041509510062400_ref008","doi-asserted-by":"crossref","first-page":"140","DOI":"10.1108\/BPMJ-02-2015-0014","article-title":"Metadata analysis of knowledge management in supply chain: investigating the past and predicting the future","volume":"22","year":"2016","journal-title":"Business Process Management Journal"},{"issue":"6","key":"key2021041509510062400_ref009","doi-asserted-by":"crossref","first-page":"642","DOI":"10.1016\/j.jom.2005.01.003","article-title":"Extending the supply chain: integrating operations and marketing in the online grocery industry","volume":"23","year":"2005","journal-title":"Journal of Operations Management"},{"key":"key2021041509510062400_ref010","unstructured":"Calenda, C. 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