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This study aims to draw a general conclusion by systematically synthesizing the findings of previous studies and examine whether cultural differences play a moderating role in users' social commerce adoption.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A meta-analysis based on 11,786 independent samples from 39 empirical studies was conducted to integrate their results and develop a comprehensive conceptual model. A moderator analysis was carried out to investigate the moderating effect of culture by dividing the context into subgroups of individualistic and collectivistic cultures.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that this comprehensive conceptual model can help better understand the adoption of social commerce. Meanwhile, the moderator analysis indicates that cultural differences have a significant moderating effect on the relationship between the determinants and the adoption of social commerce.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The findings of this paper have theoretical implications and make managerial contributions.<\/jats:p><\/jats:sec>","DOI":"10.1108\/dta-10-2021-0276","type":"journal-article","created":{"date-parts":[[2023,2,27]],"date-time":"2023-02-27T23:46:36Z","timestamp":1677541596000},"page":"537-561","source":"Crossref","is-referenced-by-count":2,"title":["A meta-analysis of social commerce adoption and the moderating effect of culture"],"prefix":"10.1108","volume":"57","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7824-381X","authenticated-orcid":false,"given":"Ning","family":"Wang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yang","family":"Zhao","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3919-5610","authenticated-orcid":false,"given":"Ruoxin","family":"Zhou","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2023,2,28]]},"reference":[{"key":"key2023102013125318200_ref001","first-page":"102","article-title":"Social commerce adoption using TOE framework: an empirical investigation of Saudi Arabian SMEs","volume":"53","year":"2020","journal-title":"International Journal of Information Management"},{"issue":"2","key":"key2023102013125318200_ref002","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Orgnizational Behavior and Human Decision Processes"},{"first-page":"10","article-title":"Exploring adoption of social media commerce using extended theory of planned behaviour","year":"2014","key":"key2023102013125318200_ref003"},{"first-page":"1","article-title":"Investigation of adoption behaviour for social commerce in the Kindom of Saudi Arabia","year":"2018","key":"key2023102013125318200_ref004"},{"issue":"3","key":"key2023102013125318200_ref005","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1504\/IJBIS.2017.087104","article-title":"Social commerce adoption among Jordanian youth: empirical study","volume":"26","year":"2017","journal-title":"International Journal of Business Information Systems"},{"issue":"3","key":"key2023102013125318200_ref006","first-page":"145","article-title":"Facebook commerce usage intention: a symmetric and asymmetric approach","volume":"21","year":"2019","journal-title":"Information Technology and Management"},{"issue":"2","key":"key2023102013125318200_ref007","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1037\/0033-295X.84.2.191","article-title":"Self-efficacy: toward a unifying theory of behavioral change","volume":"84","year":"1977","journal-title":"Psychological Review"},{"issue":"2","key":"key2023102013125318200_ref008","doi-asserted-by":"crossref","first-page":"122","DOI":"10.1037\/0003-066X.37.2.122","article-title":"Self-efficacy mechanism in human agency","volume":"37","year":"1982","journal-title":"American Psychologist"},{"issue":"1","key":"key2023102013125318200_ref009","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1146\/annurev.psych.52.1.1","article-title":"Social cognitive theory: an agentic perspective","volume":"52","year":"2001","journal-title":"Annual Review of Psychology"},{"first-page":"71","article-title":"Consumer behavior as risk taking","year":"1960","key":"key2023102013125318200_ref010"},{"key":"key2023102013125318200_ref011","unstructured":"Blundell, M. 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