{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,25]],"date-time":"2026-04-25T04:18:01Z","timestamp":1777090681156,"version":"3.51.4"},"reference-count":136,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2022,11,23]],"date-time":"2022-11-23T00:00:00Z","timestamp":1669161600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["EL"],"published-print":{"date-parts":[[2023,2,2]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to explain the effect of the technology acceptance model in the media environment by using the mediating role of artificial intelligence and the cloud computing approach.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>After reviewing the theoretical foundations, a conceptual model framework and research hypotheses were formed. The statistical population of the study included managers, deputies and experts from the National Iranian Oil Company, and a statistical sample of 368 people was selected by simple random sampling.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results of structural equation modelling with PLS 2.0 software show a positive and significant effect on the artificial intelligence variable in the technology acceptance model with the cloud approach. Artificial intelligence has opened a new space in the digital world, especially in the media, so that its profound impact is quite evident and has affected people\u2019s lives.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The acceleration of various technologies has severely challenged the approach of organizations, especially the media. The media environment with word of the technologies of the Industry 4.0, especially cloud computing technology, has changed the ways of accessing and using products and services.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/el-04-2022-0094","type":"journal-article","created":{"date-parts":[[2022,11,21]],"date-time":"2022-11-21T05:02:13Z","timestamp":1669006933000},"page":"1-29","source":"Crossref","is-referenced-by-count":20,"title":["Explaining the effect of artificial intelligence on the technology acceptance model in media: a cloud computing approach"],"prefix":"10.1108","volume":"41","author":[{"given":"Seyed Shahramadin","family":"Tavakoli","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Afsaneh","family":"Mozaffari","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Abolfazl","family":"Danaei","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ehtesham","family":"Rashidi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2022,11,23]]},"reference":[{"issue":"3","key":"key2023032812275449300_ref001","doi-asserted-by":"crossref","first-page":"621","DOI":"10.3390\/fi4030621","article-title":"E-health cloud: opportunities and challenges","volume":"4","year":"2012","journal-title":"Future Internet"},{"key":"key2023032812275449300_ref002","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.infoecopol.2019.05.001","article-title":"Exploring the impact of artificial intelligence: prediction versus judgment","volume":"47","year":"2019","journal-title":"Information Economics and Policy"},{"issue":"16","key":"key2023032812275449300_ref003","doi-asserted-by":"crossref","first-page":"6426","DOI":"10.3390\/su12166426","article-title":"Factors affecting intention to adopt cloud-based ERP from a comprehensive approach","volume":"12","year":"2020","journal-title":"Sustainability"},{"issue":"2","key":"key2023032812275449300_ref004","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2023032812275449300_ref005","first-page":"291","article-title":"Media economics is a field of study that has experienced considerable growth and development over the past 40 years","volume-title":"The SAGE Handbook of Media Studies","year":"2004"},{"issue":"4","key":"key2023032812275449300_ref006","first-page":"101","article-title":"Factors affecting the cloud ERP: a case study of learning resources department at Jordanian education ministry","volume":"2","year":"2020","journal-title":"Management and Economics Research Journal"},{"issue":"4","key":"key2023032812275449300_ref007","doi-asserted-by":"crossref","first-page":"55","DOI":"10.4018\/jeis.2010100104","article-title":"Factors that determine the adoption of cloud computing: a global perspective","volume":"6","year":"2010","journal-title":"International Journal of Enterprise Information Systems"},{"issue":"4","key":"key2023032812275449300_ref008","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1145\/1721654.1721672","article-title":"A view of cloud computing","volume":"53","year":"2010","journal-title":"Communications of the ACM"},{"key":"key2023032812275449300_ref009","doi-asserted-by":"crossref","first-page":"382","DOI":"10.1016\/j.chb.2017.01.024","article-title":"Antecedents and consequences of cloud computing adoption in education to achieve knowledge management","volume":"70","year":"2017","journal-title":"Computers in Human Behavior"},{"key":"key2023032812275449300_ref010","unstructured":"Avram, M.-G. (2014), \u201cAdvantages and challenges of adopting cloud computing from an enterprise perspective\u201d, AEC Cloud, available at: http:\/\/aws.amazon.com\/ec2\/pricing\/ (accessed 17 May 2013)."},{"issue":"1","key":"key2023032812275449300_ref011","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation model","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2023032812275449300_ref012","volume-title":"Social Foundations of Thought and Action: A Social Cognitive Theory","year":"1986"},{"key":"key2023032812275449300_ref013","volume-title":"Theory and Implementation of EQS: A Structural Equation Program","year":"1988"},{"issue":"4","key":"key2023032812275449300_ref014","article-title":"How fast are enterprise resource planning (ERP) systems moving to the cloud?","volume":"26","year":"2015","journal-title":"Journal of Information Technology Management"},{"key":"key2023032812275449300_ref015","unstructured":"Berman, S.J., Canepa, S., Toole, D. and Van den Dam, R. (2017), \u201cBecoming a \u2018living\u2019 media partner for your consumers: a cognitive future for media and entertainment\u201d, Whitepaper, IBM Institute for Business Value."},{"key":"key2023032812275449300_ref016","first-page":"121","article-title":"Exploring the impact of cloud computing adoption on organizational flexibility: a client perspective","year":"2012"},{"issue":"1","key":"key2023032812275449300_ref017","first-page":"60","article-title":"Cloud computing: a study of infrastructure-as-a-service","volume":"2","year":"2010","journal-title":"International Journal of Engineering and Information Technology"},{"issue":"4","key":"key2023032812275449300_ref018","first-page":"51","article-title":"The power of human-machine collaboration: artificial intelligence, business automation and the smart economy","year":"2018","journal-title":"Economics, Management and Financial Markets"},{"key":"key2023032812275449300_ref019","doi-asserted-by":"crossref","first-page":"102225","DOI":"10.1016\/j.ijinfomgt.2020.102225","article-title":"The strategic use of artificial intelligence in the digital era: systematic literature review and future research directions","volume":"57","year":"2021","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2023032812275449300_ref020","doi-asserted-by":"crossref","first-page":"673","DOI":"10.1177\/1077699019859901","article-title":"Artificial intelligence and journalism","volume":"96","year":"2019","journal-title":"Journalism and Mass Communication Quarterly"},{"issue":"4","key":"key2023032812275449300_ref021","first-page":"3","article-title":"The business of artificial intelligence: what it can \u2013 and cannot \u2013 do for your organization","volume":"98","year":"2017","journal-title":"Harvard Business Review"},{"key":"key2023032812275449300_ref022","unstructured":"Campolo, A., Sanfilippo, M. and Whittaker, M. (2017), \u201cAI now 2017 report\u201d, AI Now, New York, NY, available at: https:\/\/ainowinstitute.org\/reports.html (accessed 3 May 2019)."},{"issue":"1","key":"key2023032812275449300_ref023","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/S0378-7206(01)00075-1","article-title":"Determinants of the intention to use internet\/WWW at work: a confirmatory study","volume":"39","year":"2001","journal-title":"Information and Management"},{"issue":"2","key":"key2023032812275449300_ref024","doi-asserted-by":"crossref","first-page":"290","DOI":"10.1177\/0266666917743287","article-title":"An empirical investigation of organizations\u2019 switching intention to cloud enterprise resource planning: a cost-benefit perspective","volume":"35","year":"2019","journal-title":"Information Development"},{"issue":"1","key":"key2023032812275449300_ref025","doi-asserted-by":"crossref","first-page":"350","DOI":"10.1016\/j.dss.2007.04.006","article-title":"Factors affecting the adoption of electronic signature: executives\u2019 perspective of hospital information department","volume":"44","year":"2007","journal-title":"Decision Support Systems"},{"issue":"3\/4","key":"key2023032812275449300_ref026","first-page":"193","article-title":"A review of artificial intelligence adoptions in the media industry","volume":"21","year":"2019","journal-title":"International Journal on Media Management"},{"key":"key2023032812275449300_ref027","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1016\/j.techfore.2018.11.025","article-title":"Understanding the effect of social media marketing activities: the mediation of social identification, perceived value and satisfaction","volume":"140","year":"2019","journal-title":"Technological Forecasting and Social Change"},{"issue":"2","key":"key2023032812275449300_ref028","first-page":"295","article-title":"The partial least squares approach to structural equation modeling","volume":"295","year":"1998","journal-title":"Modern Methods for Business Research"},{"issue":"3","key":"key2023032812275449300_ref029","doi-asserted-by":"crossref","first-page":"608","DOI":"10.1016\/j.jesit.2017.09.001","article-title":"Cloud computing and trust evaluation: a systematic literature review of the state-of-the-art mechanisms","volume":"5","year":"2018","journal-title":"Journal of Electrical Systems and Information Technology"},{"issue":"3\/4","key":"key2023032812275449300_ref030","doi-asserted-by":"crossref","first-page":"331","DOI":"10.1108\/03090561211202503","article-title":"Creating customer loyalty through service customization","volume":"46","year":"2012","journal-title":"European Journal of Marketing"},{"issue":"4","key":"key2023032812275449300_ref031","doi-asserted-by":"crossref","first-page":"e03689","DOI":"10.1016\/j.heliyon.2020.e03689","article-title":"Determinants of the management learning performance in ERP context","volume":"6","year":"2020","journal-title":"Heliyon"},{"issue":"3","key":"key2023032812275449300_ref032","doi-asserted-by":"crossref","first-page":"319","DOI":"10.2307\/249008","article-title":"Perceived usefulness, perceived ease of use and user acceptance of information technology","volume":"13","year":"1989","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2023032812275449300_ref033","doi-asserted-by":"crossref","first-page":"13","DOI":"10.3390\/journalmedia3010002","article-title":"Artificial intelligence in news media: current perceptions and future outlook","volume":"3","year":"2021","journal-title":"Journalism and Media"},{"issue":"7","key":"key2023032812275449300_ref034","doi-asserted-by":"crossref","first-page":"945","DOI":"10.1080\/21670811.2020.1736946","article-title":"Computational news discovery: towards design considerations for editorial orientation algorithms in journalism","volume":"8","year":"2020","journal-title":"Digital Journalism"},{"key":"key2023032812275449300_ref035","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1016\/j.ijinfomgt.2019.01.021","article-title":"Artificial intelligence for decision making in the era of big data \u2013 evolution, challenges and research agenda","volume":"48","year":"2019","journal-title":"International Journal of Information Management"},{"key":"key2023032812275449300_ref036","doi-asserted-by":"crossref","first-page":"627","DOI":"10.1016\/j.chb.2016.06.005","article-title":"Robots in the classroom: differences in students\u2019 perceptions of credibility and learning between \u2018teacher as robot\u2019 and \u2018robot as teacher\u2019","volume":"65","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2023032812275449300_ref037","first-page":"833","article-title":"Cloud-based accounting adoption in Jordanian financial sector","volume":"8","year":"2021","journal-title":"The Journal of Asian Finance, Economics and Business"},{"key":"#cr-split#-key2023032812275449300_ref038.1","unstructured":"eMarketer (2018), \"Most common ways in which news publishers are using artificial intelligence"},{"key":"#cr-split#-key2023032812275449300_ref038.2","unstructured":"(AI) worldwide as of December 2017\", Statista - The Statistics Portal, available at: www.statista.com\/statistics\/824314\/news-publishers-ai\/"},{"issue":"7","key":"key2023032812275449300_ref039","doi-asserted-by":"crossref","first-page":"96","DOI":"10.1145\/2818717","article-title":"The rise of social bots","volume":"59","year":"2016","journal-title":"Communications of the ACM"},{"key":"key2023032812275449300_ref040","volume-title":"Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research","year":"1975"},{"issue":"3","key":"key2023032812275449300_ref041","article-title":"Chin \u2013 evaluating structural equation models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"key2023032812275449300_ref042","volume-title":"The Cambridge Handbook of Artificial Intelligence","year":"2014"},{"issue":"1","key":"key2023032812275449300_ref043","doi-asserted-by":"crossref","first-page":"107","DOI":"10.1108\/JEIM-08-2013-0065","article-title":"Understanding determinants of cloud computing adoption using an integrated TAM-TOE model","volume":"28","year":"2015","journal-title":"Journal of Enterprise Information Management"},{"issue":"2","key":"key2023032812275449300_ref044","doi-asserted-by":"crossref","first-page":"59","DOI":"10.1177\/0008125618811931","article-title":"Artificial intelligence as a growth engine for health care startups: emerging business models","volume":"61","year":"2019","journal-title":"California Management Review"},{"key":"key2023032812275449300_ref045","unstructured":"Garverick, M.L. (2014), \u201cMotives and barriers to cloud ERP selection for SMEs: a survey of value-added resellers (VAR) perspectives\u201d, dissertation, Georgia State University."},{"key":"key2023032812275449300_ref046","volume-title":"Social Bots and Their Friends: Digital Media and the Automation of Sociality","year":"2017"},{"key":"key2023032812275449300_ref047","unstructured":"Gentzkow, M. (2018), \u201cMedia and artificial intelligence\u201d, whitepaper, Toulouse Network for Information Technology, Palo Alto, CA."},{"issue":"5","key":"key2023032812275449300_ref048","doi-asserted-by":"crossref","first-page":"595","DOI":"10.1177\/1464884916641269","article-title":"Readers\u2019 perception of computer-generated news: credibility, expertise and readability","volume":"19","year":"2018","journal-title":"Journalism"},{"issue":"1","key":"key2023032812275449300_ref049","first-page":"1","article-title":"Communication and artificial intelligence: opportunities and challenges for the 21st century","volume":"1","year":"2012","journal-title":"Communication+1"},{"issue":"5","key":"key2023032812275449300_ref050","doi-asserted-by":"crossref","first-page":"861","DOI":"10.1016\/j.ijinfomgt.2013.07.001","article-title":"The usage and adoption of cloud computing by small and medium business","volume":"33","year":"2013","journal-title":"International Journal of Information Management"},{"key":"key2023032812275449300_ref051","doi-asserted-by":"crossref","first-page":"343","DOI":"10.1016\/j.chb.2018.08.009","article-title":"Voices in and of the machine: source orientation toward mobile virtual assistants","volume":"90","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2023032812275449300_ref052","doi-asserted-by":"crossref","first-page":"70","DOI":"10.1177\/1461444819858691","article-title":"Artificial intelligence and communication: a human-machine communication research agenda","volume":"22","year":"2020","journal-title":"New Media and Society"},{"issue":"2","key":"key2023032812275449300_ref053","doi-asserted-by":"crossref","first-page":"139","DOI":"10.2753\/MTP1069-6679190202","article-title":"PLS-SEM: indeed a silver bullet","volume":"19","year":"2011","journal-title":"Journal of Marketing Theory and Practice"},{"issue":"2","key":"key2023032812275449300_ref054","doi-asserted-by":"crossref","first-page":"162","DOI":"10.1287\/isre.1060.0088","article-title":"Understanding the adoption of multipurpose information appliances: the case of mobile data services","volume":"17","year":"2006","journal-title":"Information Systems Research"},{"issue":"1","key":"key2023032812275449300_ref055","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1016\/j.im.2007.11.001","article-title":"Acceptance of blog usage: the roles of technology acceptance, social influence and knowledge sharing motivation","volume":"45","year":"2008","journal-title":"Information and Management"},{"key":"key2023032812275449300_ref056","first-page":"1","article-title":"Artificial intelligence and journalistic practice: the crossroads of obstacles and opportunities for the Pakistani journalists","year":"2020","journal-title":"Journalism Practice"},{"issue":"4","key":"key2023032812275449300_ref057","doi-asserted-by":"crossref","first-page":"327","DOI":"10.1016\/S0167-9236(01)00124-5","article-title":"Individual differences and relative advantage: the case of GSS","volume":"32","year":"2002","journal-title":"Decision Support Systems"},{"issue":"4","key":"key2023032812275449300_ref058","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1016\/S0378-7206(98)00096-2","article-title":"The psychological origins of perceived usefulness and ease-of-use","volume":"35","year":"1999","journal-title":"Information and Management"},{"issue":"3","key":"key2023032812275449300_ref059","doi-asserted-by":"crossref","first-page":"373","DOI":"10.1111\/rmir.12111","article-title":"Artificial intelligence: implications for social inflation and insurance","volume":"21","year":"2018","journal-title":"Risk Management and Insurance Review"},{"issue":"1","key":"key2023032812275449300_ref060","first-page":"132","article-title":"Media social-Instagram usage and performance benefit: case study on housewives online seller in Indonesia","volume":"2","year":"2018","journal-title":"International Journal of Entrepreneurship and Business Development"},{"issue":"3","key":"key2023032812275449300_ref061","doi-asserted-by":"crossref","first-page":"263","DOI":"10.2501\/JAR-2018-035","article-title":"Artificial intelligence in advertising: how marketers can leverage artificial intelligence along the consumer journey","volume":"58","year":"2018","journal-title":"Journal of Advertising Research"},{"issue":"2","key":"key2023032812275449300_ref062","doi-asserted-by":"crossref","first-page":"303","DOI":"10.1111\/jsbm.12304","article-title":"Analysis of the determinants of software-as-a-service adoption in small businesses: risks, benefits and organizational and environmental factors","volume":"55","year":"2017","journal-title":"Journal of Small Business Management"},{"issue":"4","key":"key2023032812275449300_ref063","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1177\/2042753018785180","article-title":"E-learning, m-learning and d-learning: conceptual definition and comparative analysis","volume":"15","year":"2018","journal-title":"E-Learning and Digital Media"},{"issue":"3","key":"key2023032812275449300_ref064","doi-asserted-by":"crossref","first-page":"e67","DOI":"10.2196\/jmir.1867","article-title":"Opportunities and challenges of cloud computing to improve health care services","volume":"13","year":"2011","journal-title":"Journal of Medical Internet Research"},{"issue":"4","key":"key2023032812275449300_ref065","doi-asserted-by":"crossref","first-page":"566","DOI":"10.1108\/JEIM-04-2015-0028","article-title":"Understanding the impact of cloud-based services adoption on organizational flexibility","volume":"29","year":"2016","journal-title":"Journal of Enterprise Information Management"},{"key":"key2023032812275449300_ref066","first-page":"290","article-title":"We need an educationally relevant definition of mobile learning","year":"2005"},{"key":"key2023032812275449300_ref067","doi-asserted-by":"crossref","first-page":"134","DOI":"10.1016\/j.chb.2013.10.016","article-title":"Using social media for work: losing your time or improving your work?","volume":"31","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2023032812275449300_ref068","first-page":"28","article-title":"An exploratory study to understand the critical factors affecting the decision to adopt cloud computing in Taiwan hospital","volume":"34","year":"2013","journal-title":"International Journal of Information Management"},{"issue":"5","key":"key2023032812275449300_ref069","doi-asserted-by":"crossref","first-page":"774","DOI":"10.1111\/gcbb.12816","article-title":"Applications of artificial intelligence\u2010based modeling for bioenergy systems: a review","volume":"13","year":"2021","journal-title":"GCB Bioenergy"},{"issue":"3","key":"key2023032812275449300_ref070","doi-asserted-by":"crossref","first-page":"335","DOI":"10.1080\/14783360903561761","article-title":"An investigation into the effects of is quality and top management support on ERP system usage","volume":"21","year":"2010","journal-title":"Total Quality Management and Business Excellence"},{"key":"key2023032812275449300_ref071","article-title":"Asia federation report on international symposium on grids and clouds (ISGC)","volume-title":"The International Symposium on Grids and Clouds and the Open Grid Forum","year":"2011"},{"issue":"3","key":"key2023032812275449300_ref072","doi-asserted-by":"crossref","first-page":"1183","DOI":"10.1007\/s10916-010-9580-2","article-title":"Critical factors influencing hospitals\u2019 adoption of HL7 version 2 standards: an empirical investigation","volume":"36","year":"2012","journal-title":"Journal of Medical Systems"},{"issue":"7","key":"key2023032812275449300_ref073","doi-asserted-by":"crossref","first-page":"1006","DOI":"10.1108\/02635571111161262","volume":"111","year":"2011","journal-title":"Industrial Management and Data Systems"},{"key":"key2023032812275449300_ref074","first-page":"1","article-title":"Implementation of enterprise resource planning (ERP) using integrated model of extended technology acceptance model (TAM) 2: case study of PT. Toyota Astra motor","year":"2019"},{"key":"key2023032812275449300_ref075","unstructured":"Marconi, F., Siegman, A. and Journalist, M. (2017), \u201cThe future of augmented journalism: a guide for newsrooms in the age of smart machines\u201d, Report, Associated Press, New York, NY, available at: https:\/\/insights.ap.org\/uploads\/images\/the-future-of-augmented-journalism_ap-report.pdf (accessed 30 May 2019)."},{"key":"key2023032812275449300_ref076","unstructured":"Mayeda, K. (2018), \u201cNew survey: media and entertainment companies are already capitalizing on AI\u201d, Quantum, available at: http:\/\/blog.quantum.com\/new-survey-mediaand-entertainment-companies-are-already-capitalizing-on-ai\/"},{"issue":"2","key":"key2023032812275449300_ref077","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1109\/MRA.2012.2192811","article-title":"The Uncanny valley","volume":"19","year":"2012","journal-title":"IEEE Robotics and Automation Magazine"},{"issue":"11","key":"key2023032812275449300_ref078","doi-asserted-by":"crossref","first-page":"12","DOI":"10.22215\/timreview\/1117","article-title":"The fourth industrial revolution (industry 4.0): a social innovation perspective","volume":"7","year":"2017","journal-title":"Technology Innovation Management Review"},{"issue":"4","key":"key2023032812275449300_ref079","doi-asserted-by":"crossref","first-page":"58","DOI":"10.1109\/52.595956","article-title":"How user perceptions influence software use","volume":"14","year":"1997","journal-title":"IEEE Software"},{"key":"key2023032812275449300_ref080","doi-asserted-by":"crossref","first-page":"432","DOI":"10.1016\/j.chb.2017.02.067","article-title":"The media inequality: comparing the initial human-human and human-AI social interactions","volume":"72","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2023032812275449300_ref081","doi-asserted-by":"crossref","first-page":"90","DOI":"10.3390\/buildings12020090","article-title":"Acceptance model of artificial intelligence (AI)-based technologies in construction firms: applying the technology acceptance model (TAM) in combination with the technology-organization-environment (TOE) framework","volume":"12","year":"2022","journal-title":"Buildings"},{"key":"key2023032812275449300_ref082","first-page":"72","article-title":"Computers are social actors","volume-title":"Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Boston, MA","year":"1994"},{"issue":"2","key":"key2023032812275449300_ref083","first-page":"67","article-title":"The role played by the artificial intelligence and modern technologies in promotion of media literacy of the blind","volume":"31","year":"2020","journal-title":"Rasaneh"},{"issue":"3","key":"key2023032812275449300_ref084","first-page":"310","article-title":"Technology adoption model (TAM) and enterprise resource planning system (ERP) implementation review paper","volume":"6","year":"2019","journal-title":"International Journal of Emerging Technologies and Innovative Research"},{"key":"key2023032812275449300_ref085","doi-asserted-by":"crossref","first-page":"264","DOI":"10.1016\/j.jbusres.2018.05.005","article-title":"Social media information benefits, knowledge management and smart organizations","volume":"94","year":"2019","journal-title":"Journal of Business Research"},{"issue":"5","key":"key2023032812275449300_ref086","doi-asserted-by":"crossref","first-page":"497","DOI":"10.1016\/j.im.2014.03.006","article-title":"Assessing the determinants of cloud computing adoption: an analysis of the manufacturing and services sectors","volume":"51","year":"2014","journal-title":"Information and Management"},{"key":"key2023032812275449300_ref087","unstructured":"Olmstead, K. (2017), \u201cNearly half of Americans use digital voice assistants, mostly on their smartphones\u201d, report, Pew Research Center, Washington DC, available at: www.pewresearch.org\/fact-tank\/2017\/12\/12\/nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones\/ (accessed 30 May 2019)."},{"issue":"4","key":"key2023032812275449300_ref088","first-page":"13","article-title":"Factors influencing the adoption of cloud computing by small and medium enterprises in developing economies","volume":"2","year":"2014","journal-title":"International Journal of Emerging Science and Engineering"},{"issue":"3","key":"key2023032812275449300_ref089","doi-asserted-by":"crossref","first-page":"216","DOI":"10.24815\/jaroe.v4i3.21767","article-title":"Determinants of cloud accounting adoption intention: the TOE, DOI and TAM models","volume":"4","year":"2021","journal-title":"Journal of Accounting Research, Organization and Economics"},{"issue":"3","key":"key2023032812275449300_ref090","doi-asserted-by":"crossref","first-page":"73","DOI":"10.17645\/mac.v6i3.1596","article-title":"The new frontier in communication research: why we should study social robots","volume":"6","year":"2018","journal-title":"Media and Communication"},{"issue":"4","key":"key2023032812275449300_ref091","doi-asserted-by":"crossref","first-page":"467","DOI":"10.1016\/S0305-0483(98)00071-1","article-title":"Adoption of new information technologies in rural small business","volume":"27","year":"1999","journal-title":"Omega"},{"key":"key2023032812275449300_ref092","unstructured":"Raconteur (2018), \u201cFuture of media and entertainment\u201d, available at: www.dalet.com\/sites\/default\/files\/2018-07\/Future%20of%20Media%202018%20Report%20-%20Dalet.pdf"},{"issue":"1","key":"key2023032812275449300_ref093","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1287\/isre.13.1.50.96","article-title":"Assessing the validity of is success models: an empirical test and theoretical analysis","volume":"13","year":"2002","journal-title":"Information Systems Research"},{"key":"key2023032812275449300_ref094","unstructured":"Rainie, L. and Anderson, J. (2017), \u201cThe internet of things connectivity binge: what are the implications?\u201d, Report, Pew Research Center, Washington DC, available at: www.pewinternet.org\/2017\/06\/06\/the-internet-of-things-connectivity-binge-what-are-the-implications\/ (accessed 30 May 2019)."},{"issue":"2","key":"key2023032812275449300_ref095","doi-asserted-by":"crossref","first-page":"125","DOI":"10.1016\/j.hitech.2017.10.004","article-title":"Examining the critical success factors of cloud computing adoption in the MSMEs by using ISM model","volume":"28","year":"2017","journal-title":"The Journal of High Technology Management Research"},{"issue":"2","key":"key2023032812275449300_ref096","doi-asserted-by":"crossref","first-page":"150","DOI":"10.1080\/14791420.2015.1108450","article-title":"Automatic for the people: the automation of communicative labor","volume":"13","year":"2016","journal-title":"Communication and Critical\/Cultural Studies"},{"key":"key2023032812275449300_ref097","article-title":"The media equation: how people treat computers","volume-title":"Television and New Media like Real People and Places","year":"1996"},{"key":"key2023032812275449300_ref098","volume-title":"Diffusion of Innovations","year":"1983","edition":"4th ed."},{"key":"key2023032812275449300_ref099","volume-title":"Diffusion of Innovations","year":"2003","edition":"5th ed."},{"issue":"2","key":"key2023032812275449300_ref0100","doi-asserted-by":"crossref","first-page":"183","DOI":"10.1016\/j.ijinfomgt.2015.11.010","article-title":"Conceptualizing a model for adoption of cloud computing in education","volume":"36","year":"2016","journal-title":"International Journal of Information Management"},{"key":"key2023032812275449300_ref0101","first-page":"99","article-title":"Cloud enterprise resource planning adoption: motives and barriers","year":"2011"},{"issue":"24","key":"key2023032812275449300_ref0102","doi-asserted-by":"crossref","first-page":"8391","DOI":"10.3390\/s21248391","article-title":"Prioritising organisational factors impacting cloud ERP adoption and the critical issues related to security, usability and vendors: a systematic literature review","volume":"21","year":"2021","journal-title":"Sensors (Basel, Switzerland)"},{"issue":"3","key":"key2023032812275449300_ref0103","first-page":"195","article-title":"The impact of organizational social networks on social capital","volume":"2","year":"2020","journal-title":"Journal of Sustainable Human Resource Management"},{"issue":"2","key":"key2023032812275449300_ref0104","doi-asserted-by":"crossref","first-page":"87","DOI":"10.1016\/j.im.2009.10.004","article-title":"The role played by interdependences in ERP implementations: an empirical analysis of critical factors that minimize elapsed time","volume":"47","year":"2010","journal-title":"Information and Management"},{"issue":"1","key":"key2023032812275449300_ref0105","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1080\/01449290210123354","article-title":"Determinants of academic use of the internet: a structural equation model","volume":"21","year":"2002","journal-title":"Behaviour and Information Technology"},{"issue":"1","key":"key2023032812275449300_ref0106","first-page":"203","article-title":"Web services architecture for m-learning","volume":"2","year":"2004","journal-title":"International Journal of Mobile Communications"},{"key":"key2023032812275449300_ref0107","unstructured":"Shields, R. (2018), \u201cWhat the media industry really thinks about the impact of AI\u201d, The Drum, available at: www.thedrum.com\/news\/2018\/07\/06\/what-the-mediaindustry-really-thinks-about-the-impact-ai"},{"key":"key2023032812275449300_ref0108","volume-title":"The 4th Industrial Revolution","year":"2018"},{"key":"key2023032812275449300_ref0109","first-page":"10","article-title":"Towards a methodology for semantic and context-aware mobile learning","volume-title":"The Encyclopedia of Information Science and Technology","year":"2013","edition":"3rd ed."},{"key":"key2023032812275449300_ref0110","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1016\/j.protcy.2013.12.004","article-title":"Impacts of TAM-based external factors on ERP acceptance","volume":"9","year":"2013","journal-title":"Procedia Technology"},{"key":"key2023032812275449300_ref0111","article-title":"The application of utility ICT in healthcare management and life science research: a new market for a disruptive innovation","volume-title":"The European Academy of Management Conference (EURAM \u201812)","year":"2012"},{"issue":"6","key":"key2023032812275449300_ref0112","doi-asserted-by":"crossref","first-page":"683","DOI":"10.1177\/009365000027006001","article-title":"Source orientation in human-computer interaction: programmer, networker, or independent social actor?","volume":"27","year":"2000","journal-title":"Communication Research"},{"issue":"4","key":"key2023032812275449300_ref0113","doi-asserted-by":"crossref","first-page":"187","DOI":"10.1080\/07421222.1999.11518227","article-title":"An integrated model of information systems adoption in small businesses","volume":"15","year":"1999","journal-title":"Journal of Management Information Systems"},{"key":"key2023032812275449300_ref0114","volume-title":"The Process of Technological Innovation","year":"1990"},{"issue":"1","key":"key2023032812275449300_ref0115","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1109\/TEM.1982.6447463","article-title":"Innovation characteristic and innovation adoption implementation: a meta-analysis of findings","volume":"EM-29","year":"1982","journal-title":"IEEE Transactions on Engineering Management"},{"issue":"2","key":"key2023032812275449300_ref0116","first-page":"1","article-title":"Defining, discussing and evaluating mobile learning: the moving finger writes and having writ","volume":"8","year":"2007","journal-title":"The International Review of Research in Open and Distributed Learning"},{"issue":"1","key":"key2023032812275449300_ref0117","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1016\/j.im.2006.10.005","article-title":"User acceptance of wireless short messaging services: deconstructing perceived value","volume":"44","year":"2007","journal-title":"Information and Management"},{"issue":"1","key":"key2023032812275449300_ref0118","doi-asserted-by":"crossref","first-page":"97","DOI":"10.1007\/s11277-018-5612-x","article-title":"Advanced business model innovation supported by artificial intelligence and deep learning","volume":"100","year":"2018","journal-title":"Wireless Personal Communications"},{"issue":"1","key":"key2023032812275449300_ref0119","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1057\/palgrave.ejis.3000445","article-title":"Understanding online purchase intentions: contributions from technology and trust perspectives","volume":"12","year":"2003","journal-title":"European Journal of Information Systems"},{"key":"key2023032812275449300_ref0135","doi-asserted-by":"publisher","first-page":"451","DOI":"10.1111\/j.1540-5915.1996.tb01822.x","article-title":"A model of the antecedents of perceived ease of use: development and test","volume":"27","year":"1996","journal-title":"Decision Sciences"},{"issue":"2","key":"key2023032812275449300_ref0120","doi-asserted-by":"crossref","first-page":"186","DOI":"10.1287\/mnsc.46.2.186.11926","article-title":"A theoretical extension of the technology acceptance model: for longitudinal field studies","volume":"46","year":"2000","journal-title":"Management Science"},{"issue":"3","key":"key2023032812275449300_ref0121","doi-asserted-by":"crossref","first-page":"425","DOI":"10.2307\/30036540","article-title":"User acceptance of information technology: toward a unified view","volume":"27","year":"2003","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2023032812275449300_ref0122","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1111\/j.1365-2575.2006.00213.x","article-title":"Predicting consumer intention to use mobile service","volume":"16","year":"2006","journal-title":"Information Systems Journal"},{"issue":"3","key":"key2023032812275449300_ref0123","first-page":"371","article-title":"When traditional information technology project managers encounter the cloud: opportunities and dilemmas in the transition to cloud services","volume":"34","year":"2015","journal-title":"International Journal of Project Management"},{"issue":"4","key":"key2023032812275449300_ref0124","first-page":"309","article-title":"Competition and challenge on adopting cloud ERP","volume":"5","year":"2014","journal-title":"International Journal of Innovation, Management and Technology"},{"issue":"6","key":"key2023032812275449300_ref0125","doi-asserted-by":"crossref","first-page":"823","DOI":"10.1016\/j.bushor.2018.07.001","article-title":"The rising tide of artificial intelligence and business automation: developing an ethical framework","volume":"61","year":"2018","journal-title":"Business Horizons"},{"issue":"2","key":"key2023032812275449300_ref0126","doi-asserted-by":"crossref","first-page":"90","DOI":"10.5430\/ijfr.v9n2p90","article-title":"The fourth industrial revolution: opportunities and challenges","volume":"9","year":"2018","journal-title":"International Journal of Financial Research"},{"issue":"2","key":"key2023032812275449300_ref0127","first-page":"555","article-title":"The proposed model of factors influencing to adoption of cloud computing ecosystem in Iran (university, industry and services sectors)","volume":"31","year":"2016","journal-title":"Iranian Journal of Information Processing and Management"},{"issue":"2","key":"key2023032812275449300_ref0128","doi-asserted-by":"crossref","first-page":"1","DOI":"10.22161\/eec.72.1","article-title":"Investigating the use of an artificial intelligence model in an ERP cloud-based system","volume":"7","year":"2022","journal-title":"International Journal of Electrical, Electronics and Computers"},{"issue":"107","key":"key2023032812275449300_ref0129","first-page":"1","article-title":"Model adoption of cloud computing in IT outsourcing","volume":"27","year":"2016","journal-title":"Future Study Management"},{"issue":"6","key":"key2023032812275449300_ref0130","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1016\/j.ijmedinf.2007.08.004","article-title":"Investigating evaluation frameworks for health information systems","volume":"77","year":"2008","journal-title":"International Journal of Medical Informatics"},{"issue":"4","key":"key2023032812275449300_ref0131","doi-asserted-by":"crossref","first-page":"27","DOI":"10.13106\/eajbm.2016.vol6.no4.27","article-title":"The determinants of human resource information system success in Japanese manufacturing companies","volume":"6","year":"2016","journal-title":"The East Asian Journal of Business Management"},{"issue":"2","key":"key2023032812275449300_ref0132","first-page":"231","article-title":"Cloud computing adoption and usage in community colleges","volume":"30","year":"2010","journal-title":"Behaviour and Information Technology"},{"issue":"1","key":"key2023032812275449300_ref0133","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1007\/s00607-010-0106-z","article-title":"Private cloud for collaboration and e-learning services: from IaaS to SaaS","volume":"91","year":"2011","journal-title":"Computing"},{"issue":"2","key":"key2023032812275449300_ref0134","first-page":"5","article-title":"Historical development of industrial revolutions and the place of so called the fourth industrial revolution","volume":"17","year":"2017","journal-title":"Journal of Science and Technology Studies"}],"container-title":["The Electronic Library"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/EL-04-2022-0094\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/EL-04-2022-0094\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,25]],"date-time":"2025-07-25T01:07:10Z","timestamp":1753405630000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/el\/article\/41\/1\/1-29\/36390"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,11,23]]},"references-count":136,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2022,11,23]]},"published-print":{"date-parts":[[2023,2,2]]}},"alternative-id":["10.1108\/EL-04-2022-0094"],"URL":"https:\/\/doi.org\/10.1108\/el-04-2022-0094","relation":{},"ISSN":["0264-0473","0264-0473"],"issn-type":[{"value":"0264-0473","type":"print"},{"value":"0264-0473","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,11,23]]}}}