{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T19:17:34Z","timestamp":1778181454239,"version":"3.51.4"},"reference-count":99,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2021,7,3]],"date-time":"2021-07-03T00:00:00Z","timestamp":1625270400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJWIS"],"published-print":{"date-parts":[[2021,9,6]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers\u2019 impulsive buying behavior. Furthermore, consumers\u2019 sense of power moderates the process from consumer trust, flow state to impulsive buying behavior.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers\u2019 buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/ijwis-02-2021-0012","type":"journal-article","created":{"date-parts":[[2021,7,1]],"date-time":"2021-07-01T01:30:29Z","timestamp":1625103029000},"page":"300-320","source":"Crossref","is-referenced-by-count":282,"title":["How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory"],"prefix":"10.1108","volume":"17","author":[{"given":"Junlan","family":"Ming","sequence":"first","affiliation":[]},{"given":"Zeng","family":"Jianqiu","sequence":"additional","affiliation":[]},{"given":"Muhammad","family":"Bilal","sequence":"additional","affiliation":[]},{"given":"Umair","family":"Akram","sequence":"additional","affiliation":[]},{"given":"Mingyue","family":"Fan","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,7,3]]},"reference":[{"key":"key2021100813195062500_ref001","doi-asserted-by":"publisher","first-page":"139","DOI":"10.1016\/j.jretconser.2017.09.011","article-title":"The effect of telepresence, social presence and involvement on consumer brand engagement: an empirical study of non-profit organizations","volume":"40","year":"2018","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2021100813195062500_ref002","doi-asserted-by":"publisher","first-page":"313","DOI":"10.1111\/j.1467-6494.2011.00734.x","article-title":"The personal sense of power","volume":"80","year":"2012","journal-title":"Journal of Personality"},{"issue":"4","key":"key2021100813195062500_ref003","doi-asserted-by":"publisher","first-page":"511","DOI":"10.1002\/ejsp.324","article-title":"Power, optimism, and risk\u2010taking","volume":"36","year":"2006","journal-title":"European Journal of Social Psychology"},{"key":"key2021100813195062500_ref004","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-11-2017-0100","article-title":"Influence of consumers\u2019 perceived risk on consumers\u2019 online purchase intention","year":"2018","journal-title":"Journal of Research in Interactive Marketing"},{"issue":"4","key":"key2021100813195062500_ref005","doi-asserted-by":"publisher","DOI":"10.1108\/IJRDM-12-2016-0239","article-title":"Role of consumer traits and situational factors on impulse buying: does gender matter?","volume":"46","year":"2018","journal-title":"International Journal of Retail and Distribution Management"},{"key":"key2021100813195062500_ref006","article-title":"Forming parasocial relationships in online communities","year":"2005","journal-title":"ACR North American Advances"},{"issue":"2","key":"key2021100813195062500_ref007","doi-asserted-by":"crossref","first-page":"73","DOI":"10.4018\/IJEIS.2020040105","article-title":"The role of motivational factors for determining attitude towards eWOM in social media context","volume":"16","year":"2020","journal-title":"International Journal of Enterprise Information Systems (IJEIS)"},{"issue":"3","key":"key2021100813195062500_ref008","doi-asserted-by":"publisher","first-page":"185","DOI":"10.1177\/135910457000100301","article-title":"Back-translation for cross-cultural research","volume":"1","year":"1970","journal-title":"Journal of Cross-Cultural Psychology"},{"key":"key2021100813195062500_ref009","article-title":"Consumer use of social live streaming services: the influence of co-experience and effectance on enjoyment","year":"2017"},{"key":"key2021100813195062500_ref010","article-title":"Live streaming commerce: uses and gratifications approach to understanding consumers\u2019 motivations","volume-title":"Proceedings of the 52nd HI International Conference on System Sciences","year":"2019"},{"key":"key2021100813195062500_ref011","doi-asserted-by":"publisher","first-page":"81","DOI":"10.1145\/3210825.3210837","article-title":"Utilitarian and hedonic motivations for live streaming shopping","year":"2018"},{"issue":"4","key":"key2021100813195062500_ref012","doi-asserted-by":"publisher","first-page":"334","DOI":"10.1057\/s41262-017-0054-4","article-title":"Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments","volume":"24","year":"2017","journal-title":"Journal of Brand Management"},{"issue":"2","key":"key2021100813195062500_ref013","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1504\/IJMC.2019.098064","article-title":"The determinants of trust transfer on mobile shopping decision: flow experience as a moderator","volume":"17","year":"2019","journal-title":"International Journal of Mobile Communications"},{"issue":"1","key":"key2021100813195062500_ref014","doi-asserted-by":"publisher","first-page":"293","DOI":"10.1016\/j.tele.2017.12.003","article-title":"What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement","volume":"35","year":"2018","journal-title":"Telematics and Informatics"},{"key":"key2021100813195062500_ref015","unstructured":"CNNIC (2021), \u201c47th statistical report on internet development in Chinafrom\u201d, available at: www.gov.cn\/xinwen\/2021-02\/03\/content_5584518.htm (accessed 3 March 2021)."},{"key":"key2021100813195062500_ref017","volume-title":"Beyond Boredom and Anxiety: Experiencing Flow in Work and Play","year":"1975"},{"key":"key2021100813195062500_ref016","volume-title":"Finding Flow: The Psychology of Engagement with Everyday Life","year":"2020"},{"issue":"6","key":"key2021100813195062500_ref018","doi-asserted-by":"publisher","first-page":"719","DOI":"10.1177\/1367877919834942","article-title":"China\u2019s livestreaming industry: platforms, politics, and precarity","volume":"22","year":"2019","journal-title":"International Journal of Cultural Studies"},{"issue":"3","key":"key2021100813195062500_ref019","doi-asserted-by":"publisher","first-page":"287","DOI":"10.1016\/j.jretai.2016.02.001","article-title":"Feeling close from Afar: the role of psychological distance in offsetting distrust in unfamiliar online retailers","volume":"92","year":"2016","journal-title":"Journal of Retailing"},{"issue":"4","key":"key2021100813195062500_ref020","doi-asserted-by":"publisher","DOI":"10.1108\/JBIM-12-2017-0305","article-title":"The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators","volume":"34","year":"2019","journal-title":"Journal of Business and Industrial Marketing"},{"issue":"2","key":"key2021100813195062500_ref021","doi-asserted-by":"publisher","first-page":"182","DOI":"10.1287\/serv.3.2.182","article-title":"Clues, flow channels, and cognitive states: an exploratory study of customer experiences with e-brokerage services","volume":"3","year":"2011","journal-title":"Service Science"},{"issue":"3","key":"key2021100813195062500_ref022","doi-asserted-by":"publisher","DOI":"10.1108\/ITP-08-2019-0416","article-title":"Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem","volume":"34","year":"2020","journal-title":"Information Technology and People"},{"issue":"1\/2","key":"key2021100813195062500_ref023","first-page":"5","article-title":"Is flow related to positive feelings or optimal performance? Path analysis of challenge-skill balance and feelings","volume":"24","year":"2015","journal-title":"Sport Science Review"},{"issue":"1","key":"key2021100813195062500_ref024","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"key2021100813195062500_ref025","doi-asserted-by":"publisher","first-page":"88","DOI":"10.1016\/j.ijinfomgt.2018.01.013","article-title":"Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context","volume":"40","year":"2018","journal-title":"International Journal of Information Management"},{"issue":"8","key":"key2021100813195062500_ref026","doi-asserted-by":"publisher","first-page":"786","DOI":"10.1080\/0144929x.2018.1484514","article-title":"How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theory","volume":"37","year":"2018","journal-title":"Behaviour and Information Technology"},{"issue":"6","key":"key2021100813195062500_ref027","first-page":"229","article-title":"The experience of flow in computer-mediated and in face-to-face groups","volume":"91","year":"1991","journal-title":"Icis"},{"issue":"4","key":"key2021100813195062500_ref026a","doi-asserted-by":"crossref","first-page":"369","DOI":"10.1111\/j.1365-2575.2007.00292.x","article-title":"Antecedents of flow in online shopping: a test of alternative models","volume":"19","year":"2009","journal-title":"Information Systems Journal"},{"issue":"1","key":"key2021100813195062500_ref028","doi-asserted-by":"publisher","first-page":"86","DOI":"10.20547\/jms.2014.1805105","article-title":"Cognitive emotion theory and emotion-action tendency in online impulsive buying behavior","volume":"5","year":"2018","journal-title":"Journal of Management Sciences"},{"key":"key2021100813195062500_ref029","first-page":"5","volume-title":"Multivariate Data Analysis: A Global Perspective","year":"2010"},{"key":"key2021100813195062500_ref030a","article-title":"How to adapt your China marketing efforts during the Coronavirus crisis","year":"2020","journal-title":"Forbes"},{"issue":"9","key":"key2021100813195062500_ref030","doi-asserted-by":"publisher","first-page":"2047","DOI":"10.1002\/asi.23552","article-title":"The sharing economy: why people participate in collaborative consumption","volume":"67","year":"2016","journal-title":"Journal of the Association for Information Science and Technology"},{"key":"key2021100813195062500_ref031","doi-asserted-by":"publisher","first-page":"1315","DOI":"10.1145\/2556288.2557048","article-title":"Streaming on twitch: fostering participatory communities of play within live mixed media","volume-title":"Proceedings of the SIGCHI conference on human factors in computing systems","year":"2014"},{"issue":"1","key":"key2021100813195062500_ref032","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1007\/s11747-014-0403-8","article-title":"A new criterion for assessing discriminant validity in variance-based structural equation modeling","volume":"43","year":"2015","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"1","key":"key2021100813195062500_ref033","doi-asserted-by":"publisher","first-page":"51","DOI":"10.1207\/s15327663jcp1201_05","article-title":"Stimulus\u2010organism\u2010response reconsidered: an evolutionary step in modeling (consumer) behavior","volume":"12","year":"2002","journal-title":"Journal of Consumer Psychology"},{"key":"key2021100813195062500_ref034","doi-asserted-by":"publisher","first-page":"263","DOI":"10.1016\/j.jretconser.2019.06.007","article-title":"Investigating the role of social presence dimensions and information support on consumers\u2019 trust and shopping intentions","volume":"51","year":"2019","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"4","key":"key2021100813195062500_ref036","doi-asserted-by":"publisher","first-page":"425","DOI":"10.1080\/15332861.2015.1092067","article-title":"The mediating role of presence on consumer intention to participate in a social commerce site","volume":"14","year":"2015","journal-title":"Journal of Internet Commerce"},{"key":"key2021100813195062500_ref035","doi-asserted-by":"publisher","first-page":"346","DOI":"10.1016\/j.chb.2018.12.040","article-title":"The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction","volume":"93","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2021100813195062500_ref037","doi-asserted-by":"publisher","first-page":"106","DOI":"10.1080\/15378020.2017.1320931","article-title":"What role does sense of power play in consumers\u2019 decision making of risky food consumption while dining out?","volume":"21","year":"2018","journal-title":"Journal of Foodservice Business Research"},{"key":"key2021100813195062500_ref038","doi-asserted-by":"publisher","first-page":"373","DOI":"10.1016\/j.jbusres.2017.09.022","article-title":"Offline social interactions and online shopping demand: does the degree of social interactions matter?","volume":"99","year":"2019","journal-title":"Journal of Business Research"},{"issue":"5","key":"key2021100813195062500_ref039","doi-asserted-by":"publisher","first-page":"484","DOI":"10.1016\/j.ijinfomgt.2017.04.006","article-title":"Obtaining a better understanding about travel-related purchase intentions among senior users of mobile social network sites","volume":"37","year":"2017","journal-title":"International Journal of Information Management"},{"key":"key2021100813195062500_ref040","volume-title":"Principles and Practice of Structural Equation Modeling","year":"2015","edition":"4th ed"},{"issue":"1\/2","key":"key2021100813195062500_ref041","doi-asserted-by":"crossref","first-page":"181","DOI":"10.1023\/B:ITEM.0000008081.55563.d4","article-title":"Understanding customer trust in agent-mediated electronic commerce, web-mediated electronic commerce, and traditional commerce","volume":"5","year":"2004","journal-title":"Information Technology and Management"},{"issue":"2","key":"key2021100813195062500_ref042","doi-asserted-by":"publisher","first-page":"205","DOI":"10.1287\/isre.13.2.205.83","article-title":"Applying the technology acceptance model and flow theory to online consumer behavior","volume":"13","year":"2002","journal-title":"Information Systems Research"},{"key":"key2021100813195062500_ref043","doi-asserted-by":"publisher","first-page":"346","DOI":"10.1109\/CSE.2009.345","article-title":"Surfing a web of trust: reputation and reciprocity on couchsurfing. com","volume-title":"2009 International Conference on Computational Science and Engineering","year":"2009"},{"issue":"2","key":"key2021100813195062500_ref045","doi-asserted-by":"publisher","DOI":"10.1108\/ijchm-12-2015-0722","article-title":"Investigating antecedents and outcome of telepresence on a hotel\u2019s website","volume":"30","year":"2018","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"4","key":"key2021100813195062500_ref044","doi-asserted-by":"publisher","first-page":"117","DOI":"10.2753\/jec1086-4415180405","article-title":"Enhancing virtual presence in e-tail: dynamics of cue multiplicity","volume":"18","year":"2014","journal-title":"International Journal of Electronic Commerce"},{"issue":"4","key":"key2021100813195062500_ref046","doi-asserted-by":"publisher","DOI":"10.1108\/MD-10-2016-0731","article-title":"The impact of qualities of social network service on the continuance usage intention","volume":"55","year":"2017","journal-title":"Management Decision"},{"key":"key2021100813195062500_ref047","doi-asserted-by":"publisher","first-page":"95","DOI":"10.1016\/j.ijhcs.2017.02.005","article-title":"Enhancing user experience with conversational agent for movie recommendation: effects of self-disclosure and reciprocity","volume":"103","year":"2017","journal-title":"International Journal of Human-Computer Studies"},{"key":"key2021100813195062500_ref048","doi-asserted-by":"publisher","first-page":"68","DOI":"10.1145\/3268808.3268830","article-title":"How facebook live urge SNS users to buy impulsively on C2C social commerce","volume-title":"Proceedings of the 2nd International Conference on E-Society","year":"2018"},{"issue":"1","key":"key2021100813195062500_ref049","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1080\/01587919.2011.565495","article-title":"Role of social presence and cognitive absorption in online learning environments","volume":"32","year":"2011","journal-title":"Distance Education"},{"key":"key2021100813195062500_ref050","article-title":"What drives people to purchase virtual gifts in live streaming? The mediating role of flow","volume-title":"In 22nd Pacific Asia Conference on Information Systems (PACIS 2018)","year":"2018"},{"key":"key2021100813195062500_ref051","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2021.1885224","article-title":"What drives gift-giving intention in live streaming? The perspectives of emotional attachment and flow experience","year":"2021","journal-title":"International Journal of Human\u2013Computer Interaction"},{"issue":"4","key":"key2021100813195062500_ref052","doi-asserted-by":"publisher","first-page":"1365","DOI":"10.1016\/j.chb.2012.02.022","article-title":"Getting closer and experiencing together: antecedents and consequences of psychological distance in social media-enhanced real-time streaming video","volume":"28","year":"2012","journal-title":"Computers in Human Behavior"},{"key":"key2021100813195062500_ref053","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1016\/j.ijhm.2016.09.012","article-title":"Airbnb: online targeted advertising, sense of power, and consumer decisions","volume":"60","year":"2017","journal-title":"International Journal of Hospitality Management"},{"issue":"1","key":"key2021100813195062500_ref054","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1186\/s13673-018-0159-0","article-title":"Investigating the influence of online interpersonal interaction on purchase intention based on stimulus-organism-reaction model","volume":"8","year":"2018","journal-title":"Human-Centric Computing and Information Sciences"},{"issue":"2","key":"key2021100813195062500_ref055","doi-asserted-by":"publisher","first-page":"53","DOI":"10.4018\/IJMHCI.2020040104","article-title":"Exploring the influence of live streaming in mobile commerce on adoption intention from a social presence perspective","volume":"12","year":"2020","journal-title":"International Journal of Mobile Human Computer Interaction (IJMHCI)"},{"key":"key2021100813195062500_ref056","doi-asserted-by":"publisher","first-page":"225","DOI":"10.1016\/j.chb.2015.11.057","article-title":"Social presence, trust, and social commerce purchase intention: an empirical research","volume":"56","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2021100813195062500_ref057","doi-asserted-by":"publisher","first-page":"170","DOI":"10.4067\/S0718-18762021000200112","article-title":"Following the flow: exploring the impact of mobile technology environment on user\u2019s virtual experience and behavioral response","volume":"16","year":"2021","journal-title":"Journal of Theoretical and Applied Electronic Commerce Research"},{"key":"key2021100813195062500_ref058","article-title":"Exploring impulse purchasing on the internet","year":"2004","journal-title":"ACR North American Advances"},{"key":"key2021100813195062500_ref059","volume-title":"An Approach to Environmental Psychology","year":"1974"},{"issue":"3","key":"key2021100813195062500_ref060","doi-asserted-by":"publisher","first-page":"547","DOI":"10.1111\/peps.12087","article-title":"An approach\u2010inhibition model of employee silence: the joint effects of personal sense of power and target openness","volume":"68","year":"2015","journal-title":"Personnel Psychology"},{"key":"key2021100813195062500_ref061","doi-asserted-by":"publisher","first-page":"153","DOI":"10.1016\/j.chb.2017.01.050","article-title":"Modelling and testing consumer trust dimensions in e-commerce","volume":"71","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"11","key":"key2021100813195062500_ref062","doi-asserted-by":"publisher","first-page":"1583","DOI":"10.1016\/j.jbusres.2011.02.043","article-title":"Apparel product attributes, web browsing, and e-impulse buying on shopping websites","volume":"65","year":"2012","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2021100813195062500_ref063","doi-asserted-by":"publisher","first-page":"105","DOI":"10.2307\/25148783","article-title":"Understanding and mitigating uncertainty in online exchange relationships: a principal-agent perspective","volume":"31","year":"2007","journal-title":"MIS Quarterly"},{"issue":"3","key":"key2021100813195062500_ref064","doi-asserted-by":"publisher","first-page":"305","DOI":"10.1086\/209452","article-title":"Normative influences on impulsive buying behavior","volume":"22","year":"1995","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"key2021100813195062500_ref065","doi-asserted-by":"publisher","DOI":"10.1108\/apjml-03-2019-0167","article-title":"Customers\u2019 perceived value and dining choice through mobile apps in Indonesia","volume":"33","year":"2020","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"issue":"3","key":"key2021100813195062500_ref066","first-page":"198","article-title":"Social comparison, social presence, and enjoyment in the acceptance of social shopping websites","volume":"13","year":"2012","journal-title":"Journal of Electronic Commerce Research"},{"issue":"4","key":"key2021100813195062500_ref067","doi-asserted-by":"publisher","DOI":"10.1108\/10662241211250962","article-title":"System design effects on online impulse buying","volume":"22","year":"2012","journal-title":"Internet Research"},{"issue":"4","key":"key2021100813195062500_ref068","doi-asserted-by":"publisher","first-page":"361","DOI":"10.1002\/(SICI)1520-6793(199707)","article-title":"Store environment and consumer purchase behavior: mediating role of consumer emotions","volume":"14","year":"1997","journal-title":"Psychology and Marketing"},{"key":"key2021100813195062500_ref069","doi-asserted-by":"publisher","first-page":"496","DOI":"10.1007\/978-3-319-91716-0_40","article-title":"Trust and the flow experience on facebook: what motivates social network usage","volume-title":"International Conference on HCI in Business, Government, and Organizations","year":"2018"},{"issue":"2","key":"key2021100813195062500_ref070a","doi-asserted-by":"crossref","first-page":"344","DOI":"10.1016\/j.jesp.2009.10.013","article-title":"Getting what you want: power increases the accessibility of active goals","volume":"46","year":"2010","journal-title":"Journal of Experimental Social Psychology"},{"issue":"1","key":"key2021100813195062500_ref070","doi-asserted-by":"publisher","first-page":"102407","DOI":"10.1016\/j.ipm.2020.102407","article-title":"What motivates Chinese consumers to avoid information about the COVID-19 pandemic?: the perspective of the stimulus-organism-response model","volume":"58","year":"2021","journal-title":"Information Processing and Management"},{"key":"key2021100813195062500_ref071","article-title":"The role of affect in information systems research","volume":"295","year":"2015","journal-title":"HUMAN\u2013COMPUTER"},{"key":"key2021100813195062500_ref072","doi-asserted-by":"publisher","first-page":"100886","DOI":"10.1016\/j.elerap.2019.100886","article-title":"How live streaming influences purchase intentions in social commerce: an IT affordance perspective","volume":"37","year":"2019","journal-title":"Electronic Commerce Research and Applications"},{"key":"key2021100813195062500_ref073","doi-asserted-by":"publisher","first-page":"112","DOI":"10.1016\/j.foodcont.2019.02.012","article-title":"Consumers respond to a model for (re) building consumer trust in the food system","volume":"101","year":"2019","journal-title":"Food Control"},{"issue":"1","key":"key2021100813195062500_ref074","doi-asserted-by":"publisher","DOI":"10.1108\/JBIM-06-2016-0135","article-title":"The behavioural response of the professional buyer on social cues from the vendor and how to measure it","volume":"33","year":"2018","journal-title":"Journal of Business and Industrial Marketing"},{"issue":"1_suppl","key":"key2021100813195062500_ref075","doi-asserted-by":"publisher","first-page":"S71","DOI":"10.1002\/per.423","article-title":"Individual differences in impulse buying tendency: feeling and no thinking","volume":"15","year":"2001","journal-title":"European Journal of Personality"},{"key":"key2021100813195062500_ref076","first-page":"266","article-title":"Understanding user engagement mechanisms on a live streaming platform","volume-title":"International Conference on Human-Computer Interaction","year":"2019"},{"key":"key2021100813195062500_ref077","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1057\/s41291-019-00097-9","article-title":"Extending lead-user theory to a virtual brand community: the roles of flow experience and trust","year":"2019","journal-title":"Asian Business and Management"},{"issue":"1","key":"key2021100813195062500_ref078","doi-asserted-by":"publisher","first-page":"395","DOI":"10.13106\/jafeb.2021.vol8.no1.395","article-title":"Hedonic shopping motivation and impulse buying: the effect of website quality on customer satisfaction","volume":"8","year":"2021","journal-title":"The Journal of Asian Finance, Economics, and Business"},{"issue":"2","key":"key2021100813195062500_ref079","first-page":"97","article-title":"Technology acceptance in social media: review, synthesis and directions for future empirical research","volume":"17","year":"2016","journal-title":"Journal of Electronic Commerce Research"},{"key":"key2021100813195062500_ref080","doi-asserted-by":"publisher","first-page":"543","DOI":"10.1016\/j.jbusres.2018.08.032","article-title":"The role of live streaming in building consumer trust and engagement with social commerce sellers","volume":"117","year":"2018","journal-title":"Journal of Business Research"},{"issue":"5\/6","key":"key2021100813195062500_ref081","doi-asserted-by":"publisher","first-page":"488","DOI":"10.1080\/0267257x.2020.1748895","article-title":"Live streaming commerce from the sellers\u2019 perspective: implications for online relationship marketing","volume":"36","year":"2020","journal-title":"Journal of Marketing Management"},{"key":"key2021100813195062500_ref082","volume-title":"Psychology","year":"1929","edition":"2nd Rev"},{"issue":"3","key":"key2021100813195062500_ref083","doi-asserted-by":"publisher","first-page":"284","DOI":"10.1016\/j.ijinfomgt.2015.11.015","article-title":"Defining key drivers of online impulse purchasing: a perspective of both impulse shoppers and system users","volume":"36","year":"2016","journal-title":"International Journal of Information Management"},{"key":"key2021100813195062500_ref084","doi-asserted-by":"publisher","first-page":"102099","DOI":"10.1016\/j.ijinfomgt.2020.102099","article-title":"Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues","volume":"52","year":"2020","journal-title":"International Journal of Information Management"},{"issue":"1","key":"key2021100813195062500_ref085","doi-asserted-by":"publisher","DOI":"10.1108\/IntR-08-2016-0250","article-title":"Marketing mix, customer value, and customer loyalty in social commerce: a stimulus-organism-response perspective","volume":"28","year":"2018","journal-title":"Internet Research"},{"key":"key2021100813195062500_ref086","first-page":"43","article-title":"The investigation of hedonic consumption, impulsive consumption and social sharing in e-commerce live streaming videos","year":"2019","journal-title":"PACIS"},{"issue":"3","key":"key2021100813195062500_ref087","first-page":"144","article-title":"What drives consumer shopping behavior in live streaming commerce?","volume":"21","year":"2020","journal-title":"Journal of Electronic Commerce Research"},{"key":"key2021100813195062500_ref088","doi-asserted-by":"publisher","first-page":"119","DOI":"10.1016\/j.jhtm.2019.11.008","article-title":"Social presence, telepresence and customers\u2019 intention to purchase online peer-to-peer accommodation: a mediating model","volume":"42","year":"2020","journal-title":"Journal of Hospitality and Tourism Management"},{"issue":"6","key":"key2021100813195062500_ref089","doi-asserted-by":"publisher","first-page":"662","DOI":"10.1080\/19368623.2020.1692267","article-title":"Impacts of consumers\u2019 beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion","volume":"29","year":"2020","journal-title":"Journal of Hospitality Marketing and Management"},{"key":"key2021100813195062500_ref090","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1016\/j.intmar.2017.04.001","article-title":"Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective","volume":"39","year":"2017","journal-title":"Journal of Interactive Marketing"},{"issue":"5","key":"key2021100813195062500_ref091","doi-asserted-by":"publisher","first-page":"1450","DOI":"10.1016\/j.tele.2018.03.014","article-title":"Impact of viewer engagement on gift-giving in live video streaming","volume":"35","year":"2018","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2021100813195062500_ref092","first-page":"13","article-title":"Impact of live streaming on social media on impulse buying","volume":"3","year":"2021","journal-title":"Asian Journal of Behavioural Sciences"},{"issue":"2","key":"key2021100813195062500_ref093","doi-asserted-by":"publisher","first-page":"406","DOI":"10.1016\/j.tele.2017.12.018","article-title":"Determinants of live streamers\u2019 continuance broadcasting intentions on twitch: a self-determination theory perspective","volume":"35","year":"2018","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2021100813195062500_ref094","doi-asserted-by":"publisher","DOI":"10.1108\/IJRDM-04-2018-0071","article-title":"Generation Y consumer online repurchase intention in Bangkok: based on Stimulus-Organism-Response (SOR) model","volume":"48","year":"2019","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"1","key":"key2021100813195062500_ref095","doi-asserted-by":"publisher","first-page":"1","DOI":"10.4018\/JECO.2020010101","article-title":"Celebrity endorsement and impulsive buying intentions in social commerce-the case of Instagram in Indonesia: celebrity endorsement","volume":"18","year":"2020","journal-title":"Journal of Electronic Commerce in Organizations (JECO)"},{"key":"key2021100813195062500_ref096","unstructured":"Lauren, H. (2021), \u201cFive China marketing trends you must know in 2021\u201d, available at: www.forbes.com\/sites\/laurenhallanan\/2021\/02\/08\/5-china-marketing-trends-you-must-know-in-2021\/?sh=71fd0b491d8f (accessed 4 March 2021)."}],"container-title":["International Journal of Web Information Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IJWIS-02-2021-0012\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/IJWIS-02-2021-0012\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:23:44Z","timestamp":1753395824000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ijwis\/article\/17\/4\/300-320\/165678"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,7,3]]},"references-count":99,"journal-issue":{"issue":"4","published-online":{"date-parts":[[2021,7,3]]},"published-print":{"date-parts":[[2021,9,6]]}},"alternative-id":["10.1108\/IJWIS-02-2021-0012"],"URL":"https:\/\/doi.org\/10.1108\/ijwis-02-2021-0012","relation":{},"ISSN":["1744-0084","1744-0084"],"issn-type":[{"value":"1744-0084","type":"print"},{"value":"1744-0084","type":"print"}],"subject":[],"published":{"date-parts":[[2021,7,3]]}}}