{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,24]],"date-time":"2026-02-24T13:10:13Z","timestamp":1771938613017,"version":"3.50.1"},"reference-count":63,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2020,7,14]],"date-time":"2020-07-14T00:00:00Z","timestamp":1594684800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJWIS"],"published-print":{"date-parts":[[2020,7,14]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This study aims to address the factors influencing customer loyalty in social commerce (SC) sites from different standpoints with the intention to use the \u201cvariety-seeking\u201d perspective and social impact theory as the foundation of the theoretical model. Specifically, it examined the factors capable of diverting user loyalty from using the current platform to other SC sites.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The theoretical model developed consists of five factors, including the intention to switch, perceived herd behavior, life events, satiation and hedonic motivation. However, this proposed model was validated by 568 users of SC in Indonesia.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The result showed that all direct and indirect predictors of the dependent variable were statistically significant except the direct effect of the perceived herd behavior. Meanwhile, age, income, and experience were found to have a significant moderating effect on the direct influence on the dependent variable.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is different from previous studies in SC, which focused on customer loyalty. It makes an alternative approach by investigating a \u201cnegative\u201d factor capable of diverting user attention and commitment with the current SC platform, which leads to switching to another SC.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/ijwis-04-2020-0021","type":"journal-article","created":{"date-parts":[[2020,7,14]],"date-time":"2020-07-14T10:49:08Z","timestamp":1594723748000},"page":"369-386","source":"Crossref","is-referenced-by-count":11,"title":["The factors influencing customer loyalty in social commerce platform: variety-seeking and social impact perspective"],"prefix":"10.1108","volume":"16","author":[{"given":"Yonathan Dri","family":"Handarkho","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020100708375053000_ref001","first-page":"1025","article-title":"The influence of word of mouth on customer loyalty to social commerce websites: trust as a mediator","volume-title":"Recent Trends in Data Science and Soft Computing. 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