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Moreover, the similar market detection strategy applied by the platform firm weakens the effect of large TPSs\u2019 customer acquisition strategies, while the similar matching optimization strategy applied by the platform firm strengthens the effect of large TPSs\u2019 customer acquisition strategies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study provides firsthand evidence on the performance of large TPSs\u2019 and the platform firm\u2019s strategies. It demonstrates the effectiveness of large TPSs\u2019 market detection strategy and matching optimization strategy, which can be adopted to meet consumers\u2019 search and evaluation motivations in their person-goods matching process respectively. 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